Detroit, MI — Detroit has always led the way in creativity, innovation, and culture—a city with a swagger and style you won't find anywhere else. Today, we are thrilled to announce the launch of our Detroit Swag Shop, a new online store dedicated to expressing our hometown pride and Detroit's deeply talented creator community. 

The Detroit Swag Shop is more than just a store; it's truly a rotating artist showcase in celebration of the creatives who define our city. From iconic logo wear to limited-edition collaborations with local creators, every piece of merchandise is hand-selected to help you boldly display your Detroit pride. 

Highlights of the Detroit Swag Shop: 

- Iconic Logo Wear: Rock the classics that represent the heart and soul of Detroit. Our iconic logo wear is perfect for anyone who wants to embody the essence of the Motor City. 

- Exclusive Collaborations: Experience the one-of-a-kind talent of our creator community and partners with our exclusive collaboration drops, slated to be revealed at chosen times throughout the year.  

- High Quality Products: Each item in the Detroit Swag Shop is chosen and designed for its quality and style, ensuring that you look sharp and feel bold while representing Detroit. 

"Your world wouldn't be your world without us, the creators of swag. The Detroit Swag Shop is your exclusive access to high-quality merchandise that lets you show the world just how proud you are to represent our city," says Stan Smith, Sr. Director of Marketing at Visit Detroit. "From iconic logo wear to exclusive artist collaborations, you'll be a walking example of why Detroit has a reputation for being a creative city steeped in originality, bold expressions, and unapologetic pride.” 

To kick off our launch, we're releasing the core collection, that will be available year-round. Subscribers to our updates will receive priority notice of upcoming collaboration drops. These exclusive pieces will be available in the coming months, so stay tuned for the first collaboration announcement.
 

About Visit Detroit: 

Visit Detroit isn't just about welcoming you; it's about putting you in the driver's seat of an unforgettable journey. Detroit defies expectations—a destination buzzing with innovation, culture, and energy. Fearlessly embracing its rich heritage, it challenges assumptions and demands respect. When you're here, you're guaranteed to feel Detroit's rhythm, shaped by the creators of techno and the inventors of swag. As the original convention and visitor's bureau, Visit Detroit is the only organization that promotes the metro Detroit area regionally, nationally and internationally as a convention, business meeting and tourism destination.