09 Jul 2024
To get tourists to act more sustainably, Copenhagen is launching a new initiative: Pay for a variety of Copenhagen attractions with climate-friendly actions.
There is a need to change the mindset of tourists and encourage green choices. Data show a large willingness as 82% say they want to act sustainably, but only 22% have changed their behaviour.
This is why Copenhagen’s official tourism organisation, WonderfulCopenhagen, introduces CopenPay - a new initiative transforming green actions into currency for cultural experiences. It is Copenhagen’s ambition to inspire visitors to make conscious green choices and help bridge the large gap between the desire to act sustainably and their actual behaviour.
CopenPay rewards actions such as cycling, participating in cleanup efforts, or volunteering at urban farms with access to a variety of enriching experiences and everyday wonders of Copenhagen. This includes complimentary guided museum tours, free kayak rentals, and even a free vegetarian lunch made from local crops.
For instance, visitors arriving at the National Gallery of Denmark with plastic waste are invited to a workshop to turn it into a piece of art. Similarly, taking public transport or a bike to Copenhagen's iconic heating plant grants a unique experience of skiing down its slope on the building’s roof.
For more info, see the attached press release that includes a Q&A with the director from WonderfulCopenhagen for free use.
For images, and video that can be used freely with creditation (creditation is in the file name), see this link: https://platform.crowdriff.com/m/s-WE84_nD75UQeVoSY
Video also available on Vimeo: https://vimeo.com/wocofilm/review/973130837/008881047e
Facts about CopenPay:
- The pilot project will run throughout Copenhagen's high season from the 15th of July to the 11th of August
- Website: www.CopenPay.com launching on the 15th of July
- A wide range of more than 20 attractions take part in the pilot project including: The National Museum, The National Gallery of Denmark, The Museum of Copenhagen, the running club Sparta, Green Kayak, Copenhill, Øens Have, bike rental from Donkey Republic and many more.
For more information or questions or to acquire Q&A sheet with the director from WonderfulCopenhagen, feel free to reach out to PR and Press Manager Mads Ostergaard from VisitDenmark at madste@visitdenmark.com or Senior Press and PR for WonderfulCopenhagen, Giuseppe Liverino at glv@woco.dk
