Care Bears™ will launch an Australian-first afternoon tea at the Langham Melbourne,

a joy-filled experience for children and families during the July school holidays.

This exclusive fun-filled experience will only be running for two short weeks, where

guests are invited to fully immerse themselves in the cheerful world of Care Bears

complete with the breathtaking view of the Yarra River.

The Regional Director Marketing, Andre Jacques said “we're very excited to

collaborate with Care Bears over these July school holidays. Their worldwide

messages of love, positivity, caring, and friendship is something that aligns with The

Langham and are great values that we want to share with the younger generation.”

The menu has been specifically designed to evoke childhood nostalgia, featuring

bespoke afternoon tea treats inspired by Care Bears. These morning tea treats

include whimsical creations such as Flourless Orange Friend Bear Cake, Cheer Up

Daisy Cupcake, Funshine Lemon Chocolate Macaron, and Care Bear Shortbread

Cookie.

Children and adults are invited to enjoy their afternoon tea in the company of their

favourite care bears including, Grumpy Bear, Share Bear as well as Cheer Bear.

The Care Bear brand is currently experiencing a resurgence following its 40th

Birthday, with the announcement of six all-new animated 'Care Bears: Unlock the

Magic' specials scheduled to debut throughout this year.

“Last school holidays we ran a Barbie inspired afternoon tea which was a huge

success. It was such a popular event families were asking us to bring it back and we

thought Care Bears shared the perfect level of nostalgia for parents and excitement

for children.” Said Andre Jacques.

Running from Monday 8 July to Sunday 14 July, this heartwarming event will bring the

beloved Care Bears to life in a magical setting. Sessions will be held twice daily, from

11am - 1pm and 2pm - 4pm.

- ENDS -

NOTES TO THE EDITOR

Event Details:

- $90 per child, and $95 per adult. All guests receive a goodie bag to take home

featuring a Care Bear bag, headphones, plush notebook, pen, and plush

keyring.

- Monday 8 July to Sunday 14 July. Sessions will be held twice daily, from 11am -

1pm and 2pm - 4pm.

- Held in The Langham's luxury event space, Alto, offering stunning panoramic

views of Melbourne's skyline and the tranquil Yarra River. Images of this

experience are available here, and bookings can be made here: Care Bears

Afternoon Tea in the Alto Room.

Media Contacts

André Jacques

The Langham, Melbourne

Regional Director of Marketing, Pacific

0475 940 614 / andre.jacques@langhamhotels.com