Discover a destination where the spirit of the Old West meets a thriving cultural hub, where the legacy of ranching and cowboy culture intertwines with vibrant arts and culinary scenes. Lubbock, known for its rich Western heritage, invites visitors to travel through time and celebrate this legacy at the National Ranching Heritage Center.

The National Ranching Heritage Center serves as a living museum, preserving and honouring the tradition of ranching and cowboy culture. Situated in the expansive plains of West Texas, this iconic museum and 19-acre outdoor park showcases a collection of authentic ranching structures dating back to the 18th century that were once in use. Visitors are transported back in time as they explore the meticulously preserved ranch buildings including bunkhouses, barns, and windmills, each telling a unique story of ranching's rugged past.

One of the centre's highlights is the iconic 6666 L Barn, a symbol of the legendary ranching operations that shaped the West. Built by one of the most influential and prosperous ranchers in Texas, the L Barn once stabled the finest quarter horse lineage in the West.  

Visitors can step into the footsteps of early pioneers and gain a first-hand perspective on the challenges and triumphs of frontier life.

In addition to its architectural treasures, the National Ranching Heritage Center hosts regular educational programs, exhibitions and events. From cattle drives and chuckwagon cook-offs, to educational workshops on horsemanship and land stewardship, the centre offers a hands-on experience for visitors of all ages.

"Lubbock's Western heritage is not just a part of history; it's a living, breathing legacy that continues to inspire and educate," says Amy Zientek, Director of Sales and Services, Visit Lubbock Convention & Visitors Bureau.

Beyond the National Ranching Heritage Center, Lubbock's Western charm permeates every aspect of the city. From authentic award-winning and nationally recognized barbecue, to rodeos and country music festivals, visitors can immerse themselves in the vibrant culture that defines this unique region.

Whether you're a history enthusiast, a cowboy at heart, or simply curious about the rugged beauty of West Texas, Lubbock invites you to experience its rich Western heritage first hand.

For more information about the National Ranching Heritage Center and upcoming events, visit ranchingheritage.org

For media inquiries please contact: Melina Collie, melina@mdsg.eu

About Lubbock Convention & Visitors Bureau:

The Lubbock Convention & Visitors Bureau is dedicated to promoting Lubbock as a premier destination for travellers seeking rich cultural experiences, diverse culinary delights, and unforgettable adventures amidst the beauty of West Texas. Visit us online at www.visitlubbock.org.