Dubai, UAE (April 2, 2024) – NH Collection Dubai The Palm, the first NH Collection property to open in the Middle East, proudly announces that they have received the Green Collection Platinum Certification by Green Growth 2025. The luxury hotel – which recently celebrated its inaugural year – has been recognized for its innovative approaches towards exceptional guest service and sustainability initiatives.

Green Growth 2050 was developed to meet the needs of tourism and travel businesses seeking today's solutions to the issues driving social, cultural and environmental change, and move beyond the current one-dimensional legacy, certification-based solutions of yesterday. The Green Growth 2050 Global Standard is based on a range of internationally recognized environmental and hotel industry sustainability standards, including UN Global Compact, The UNEP Green Economy Principles, and the Global Sustainable Tourism Criteria for Hotels and Tour Operators, among others.

The NH Collection Dubai The Palm has been focused on environmentally conscious operations since opening in 2023. The property is recognized as the first hotel in Dubai to offer vegan-friendly rooms, which caters to a diverse and eco-conscious clientele from around the world. The hotel has also established partnerships with sustainable suppliers to minimize carbon footprint and contribute to community development, with a minimum of 80% of the products offered to guests locally sourced.

In addition to its premium amenities, NH Collection Dubai The Palm has implemented sustainable options for touchpoints around its property – including wooden guest key cards and digital buffet tags – and adopted a strict zero-plastic policy, along with an in-house water bottling system to eliminate the need for plastic water bottles altogether.

“Sustainability is at the core of our ethos at NH Collection Dubai The Palm, so we are proud to receive this impactful recognition that underscores our dedication to environmental stewardship,” said Manish Jha, General Manager at NH Collection Dubai The Palm. “As we celebrate this milestone, we look forward to continuing on our journey as we ensure that every guest experience on our property contributes to a more sustainable future.”

Located on the exclusive Palm West Beach, the stylish beachfront hotel at the heart of Dubai's famous Palm Jumeirah provides high-end customer experience for travelers across the region. Guests can enjoy amenities including View 180 rooftop infinity pool with 360-degree skyline views, access to the beach club, Soul Senses Spa, 7 Sports Bar and additional dining locations featuring local and international flavors. Guests enjoy direct beach access over the promenade and are just a short journey from all of Dubai's top attractions, including the Burj Khalifa, Dubai Mall, Downtown Dubai and the leisure districts of JBR and Dubai Marina.

For more information on NH Collection Dubai The Palm or to book a reservation, visit the NH Collection Dubai The Palm website.

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About NH Collection Dubai The Palm:

NH Collection Dubai The Palm is a luxury hotel in Dubai featuring upscale amenities at an accessible cost, with guest suites and amenities brimming with energy and local character. Visitors to the hotel can experience a wide range of premium offerings to make their stay an enjoyable one, including View 180 rooftop infinity pool with 360-degree views, access to the beach, Soul Senses Spa, 7 Sports Bar and two different dining locations. NH Collection Dubai The Palm is situated at the heart of Dubai's famous Palm Jumeirah, with direct access to West Palm Beach and 360-degree views across the city. The hotel is centrally located near all the attractions of The Palm and Downtown Dubai, while also being easily accessible from Dubai International Airport, Dubai Old Town and business zones throughout the emirate and the wider UAE.

NH Collection Dubai The Palm represents the brand's debut both in the United Arab Emirates and the wider Middle East region, and is part of an existing portfolio of over 90 NH Collection properties worldwide, known for their outstanding services and facilities.

About NH Collection:

NH Collection is NH Hotel Group's upper-upscale brand, noteworthy for its unique and emblematic hotels in principle cities of Europe and Latin America. Based on the chain's premium value proposition, these hotels retain their local character to inspire and captivate their guests. Striving to go beyond the ordinary, NH Collection Hotels are thoroughly designed for those who want to make the most of their stays and live moments truly extraordinary through unique, creative, and innovative experiences.

At NH Collection hotels, the staff provides the utmost attention to detail, ensuring that guests wish to relive continuously their extraordinary experiences and get ready to feel in virtue of personalized and superior guest service. Whether for business travels or leisure, as well as wishing to meet or seek relaxing moments, the NH Collection hotels offer inspiring, versatile, and stimulating venues for maximizing creativity and enjoyment.