Peter Rabbit - inspired afternoon tea, activities for kids, and exclusive stay experiences herald the arrival of Springtime in London

Spring has sprung at The Peninsula London, and the graceful hotel overlooking Hyde Park has unveiled a collection of delightful new experiences to welcome the season. The iconic Peter Rabbit, created by British author and illustrator Beatrix Potter will arrive at The Peninsula London just in time for Easter. In celebration of the beloved children's book character, The Peninsula will exclusively offer a Peter Rabbit-inspired Afternoon Tea, specially themed room package and family-friendly cinema experiences from March 25 to April 28, 2024. This exclusive partnership has been developed under licence from Penguin Ventures on behalf of Frederick Warne & Co. Ltd (Beatrix Potter's publisher and owner of THE WORLD OF PETER RABBIT™).

Images: HERE 

Afternoon Tea with Peter Rabbit™

Each day, from 25 March to 28 April, guests are invited to enjoy a special family-friendly Peter Rabbit-themed Afternoon Tea in The Lobby. Featuring a collection of quintessentially English dishes inspired by Mr McGregor's Garden and the Lake District, the menu will include preparations like Battenburg cake with raspberries, carrot cake pots, and cream cheese and rhubarb chutney sandwiches. All will be served amid Springtime, Peter Rabbit-themed décor, with special colouring books featuring Peter Rabbit gifted to children. (Priced at £95 per adult and £55 per child. For enquiries or reservations, contact 020 8138 6888 plnlobbyrestaurant@peninsula.com 

Peter Rabbit™ London Adventure Family Stay Package

For a truly magical springtime getaway, The Peninsula London is offering families the opportunity to experience a special Peter Rabbit-themed stay at the hotel between 25 March and 28 April 2024. The “London Adventure” package includes exclusive Peter Rabbit children's bathrobes, tempting handcrafted chocolates, and children's soft toys. Additionally, guests will have the chance to participate in a variety of playful Peter Rabbit-themed experiences throughout the hotel. Rates from £1,295 in a Deluxe Room (one adult and one child) or from £2,550 in a Junior Suite (2 adults and 2 children) per night, including one night's accommodation, breakfast, Peter Rabbit Afternoon Tea and Peter Rabbit in-room amenities. 

Peter Rabbit™ at The Cinema

Complimentary, family-friendly screenings of The World of Peter Rabbit and Friends, a classic animated series that brings the beloved stories to life will be hosted in The Cinema at The Peninsula London, on Saturdays between 2pm and 5.45pm.

“It is an enormous pleasure to launch this partnership with The World of Peter Rabbit, particularly during the Spring season” said Rolf Buehlmann, The Peninsula London's Managing Director. “As well as celebrating Easter, which is synonymous with Peter Rabbit, we are inviting children to directly engage with a much-loved character, which has been part of the heritage and history of Britain for over one hundred and twenty years.”

Quality time, together

The Peninsula London takes special care to ensure families enjoy many opportunities to create joyful memories together. Through thoughtful, child-sized amenities, spacious, interconnecting rooms and a wealth of family-friendly activities and adventures offered through the Peninsula Academy, The Peninsula helps set the stage for unforgettable family moments. 

Thomas Merrington, Creative Director at Penguin Ventures, added: “We are incredibly honoured that Peter Rabbit has arrived at the London Peninsula following his adventures at the other global Peninsula destinations. From delicious afternoon teas, cinema screenings and thoughtful in-room amenities, we know that families will be delighted to experience new ways to enjoy the stories of Peter Rabbit and friends this Easter.”

Since it was first published by Frederick Warne & Co. Ltd in 1902, The Tale of Peter Rabbit has sold over 46 million copies around the world and has been translated into 49 languages.

Notes to Editors

About The Peninsula London

Ideally situated in the heart of Belgravia, with views over Hyde Park Corner and Wellington Arch, The Peninsula London occupies one of the city's most prestigious addresses. The newly built hotel, impeccably designed to harmonise with surrounding heritage buildings is just moments away from the city's most iconic attractions, including Three Royal Parks, Buckingham Palace, Harrods, and Big Ben. Its 190 light-filled guest rooms and suites have been exquisitely designed by Peter Marino; its gathering spaces include several world-class restaurants and bars, including the two-Michelin-starred Brooklands by Claude Bosi and Cantonese fine-dining restaurant Canton Blue; the idyllic Peninsula Spa, and a luxury retail Arcade.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Istanbul, The Peninsula London, Peninsula Paris, The Peninsula Bangkok, and The Peninsula Manila. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John's Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

Learn more at www.peninsula.com, Facebook and Instagram.

About Peter Rabbit™ and Beatrix Potter:

The Tale of Peter Rabbit is one of the world's best-loved children's books and was created by author and illustrator, Beatrix Potter in 1902.  The story has sold over 46 million copies worldwide and has never been out of print since it was first published by Frederick Warne & Co. (today an imprint of Penguin Random House).  Today over 2 million of her 'little books' are sold globally every year, whilst Peter Rabbit has appeared on books and merchandise in more than 110 countries throughout the world. 

Penguin Random House Children's is committed to growing and protecting The Peter Rabbit™ brand.  The World of Beatrix Potter™, one of the world's largest literature-based licensing programmes, is managed in-house by Penguin Ventures.

www.peterrabbit.com   Facebook | Instagram: @officialpeterrabbit

PETER RABBIT™ © Frederick Warne & Co. 2024. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co., a Penguin Random House Company.  All rights reserved.