The $275m Tom Hanks-Steven Spielberg mini-series Masters of the Air, about the Eighth Air Force based in the East of England during World War II, launched with more viewers in its opening weekend than any other Apple TV+ programme.
Following the premiere of Masters of the Air, viewership across all of Apple TV+ climbed by 65% worldwide when compared to the previous seven-day period.
The streaming company also maintained double-digit growth across more than 100 territories. Adapted from Donald L. Miller's book of the same name, the mini-series dramatises the wartime ventures of the 100th Bomb Group, based at Thorpe Abbotts on the Norfolk-Suffolk border.
The series boasts an ensemble cast that includes Austin Butler, Callum Turner, Anthony Boyle, Nate Mann, Rafferty Law, Barry Keoghan and Ncuti Gatwa.
Visit East of England are currently running a digital 'Come see where they became Masters of the Air' campaign in North America working with VisitBritain.