Emilia Romagna's ever-popular Motor Valley Fest, the premier celebration of automotive excellence, is gearing up for its sixth edition, set to take place 2-5 May in the UNESCO-listed city of Modena. This year promises to be an exhilarating experience for enthusiasts and visitors alike, with the main focus being on autonomous vehicles, AI and e-sports.

Celebrating the rich automotive legacy of Emilia Romagna, Motor Valley Fest is a grand open-air extravaganza that brings together the best of Italian motoring excellence, iconic brands, and passionate enthusiasts. From sleek supercars to vintage classics, the festival offers a captivating journey through the evolution of automotive engineering and design.

The 2024 edition of Motor Valley Fest brings with it a host of exciting news and highlights. Visitors can expect:

• Autonomous vehicles: Get a glimpse of the future with autonomous cars on display. Experience the intersection of technology and mobility.
• AI innovations: Discover how artificial intelligence is shaping the automotive landscape: from smart navigation to predictive maintenance.
• E-Sports: Motor Valley Fest embraces e-sports, where virtual racers compete for glory. Witness the adrenaline rush of digital motorsport.

As in previous editions, the 2024 programme will also feature conferences, round tables, exhibitions, parades, test drives and educational labs – plus food tastings for visitors to make the most of their experience.

Motor Valley Fest revs its engines in the heart of  the “Motor Valley”, spread across the UNESCO-city of Modena and surroundings areas. The region is home to celebrated names such as Ferrari, Maserati, Pagani, Dallara, Ducati and Lamborghini. There is no other place in the world with such a rich motor heritage.

Beyond the excitement of the festival, visitors to Emilia Romagna can indulge in the region's renowned culinary delights, picturesque landscapes and rich cultural heritage. From exploring historic cities like Modena and Bologna, to savouring the authentic flavours of Italian cuisine, there is something for everyone to enjoy in this vibrant region.

Motor Valley Fest will be followed by the Emilia Romagna Grand Prix (17-19 May), held at the Autodromo Internazionale Enzo e Dino Ferrari for its fifth edition.

For more information, please visit the festival's official website:

https://www.motorvalley.it/en/motor-valley-fest-2024/

You can also find the event on Instagram @motorvalleyofficial, YouTube @motorvalleyofficial4740, and Facebook @MotorValleyIT.

For further information on Emilia Romagna, please visit www.emiliaromagnaturismo.it/en