25 Feb 2024
Sydney (23 February 2024) — TravMedia's twelfth annual IMM (International Media Marketplace) Australia connected 200 Australian and New Zealand travel media with 200 Public Relations professionals representing 150 international travel brands at ICC Sydney. It was a new record number of exhibitors for IMM Australia. Participants held over 3,200 prescheduled, one-on-one appointments and over 4.5 hours of open networking across multiple catered events.
The global event series is held annually in six countries worldwide.
"The bar is raised year after year by the quality and quantity of destinations and media in attendance. The energy in the room was electric with the number of exchanges taking place,” observed Nick Wayland, TravMedia's CEO and Founder.
The IMM Australia sit-down luncheon included two speakers. Maya Lange, Vice President of Global Marketing at Destination BC, kicked off the luncheon with the launch of their new Rainforest to Rockies road trip campaign.
Expedia Group's Darren Karshagen, Senior Director Market Management, Oceania, shared highlights from their 'Unpack '24 The Trends in Travel' report, including Tour Tourism, Destination Dupes and Dry Tripping.
Destination NSW amplified the afternoon networking break with a photo booth activation and competition.
Stay22 provided the delegate lanyards, andBeyond the media bags and Coral Expeditions the reusable water bottles.
The day finished with a cocktail reception hosted by Sofitel Sydney Darling Harbour, where all delegates, including Keynote Speaker Richard Quest, commended the information shared and connections made during the two days' programming.
The TravMedia Summit Australia held the day prior, convened 350 media and industry thought leaders to discuss the latest industry trends. One hundred eighty of Australia and New Zealand's top travel writers, editors, influencers and broadcast journalists and more than 170 international travel and tourism PRs and VIPs shared a thought-provoking day of networking and learning at the Four Seasons Hotel Sydney.
TravMedia's collaboration with the Australian Society of Travel Writers continues to be a source of strength and value.
A record 150 international travel and tourism brands participated in IMM Australia 2024. The delegation included 39 Australian travel and tourism products, 27 hotels and resorts, 31 North American DMOs, 18 tour operators, OTAs and travel technology brands, six cruise and car hire companies, 14 Asian destinations, five European and Middle East delegates, and seven New Zealand travel and tourism brands.
The 210 media in attendance included top national, in-house travel editors, journalists, broadcasters, podcasters and editorially-minded travel influencers from the following outlets (A-Z): 4x4 Australia, 9Honey, ABC, ABC Radio, ACM, Adventure.com, Adventures All Around, AFR, Africa Beat, AM Show, America Over Easy Guides, Amyanyahealth.com, Are Media, Aus Biz, Australian Country, Australian Geographic, Australian Geographic Adventure, Australian Traveller, Australian Women's Weekly, BBC Travel, Better Homes and Gardens, Traveller, Big Splash Media, Blogger at Large, Blue Mountains Tourism, Body&Soul, Boss Hunting, Boyeatsworld.com.au, Broadsheet, Business Insider, CAFES, Captured Travel, Caravan World, Centurion, CEO Magazine, Ciao Magazine, CNN Travel, COAST, Company Director magazine, Conde Nast Traveller, Country Style, Couriermail.com.au, Cruise & Travel, Cruise Critic, Cruise Passenger, Cruisecrazies.com, Cruisereview.net.au, Daily Addict, Daily Telegraph, Daily Telegraph, Dare, delicious., Departures, Diveplanit, DK Eyewitness, Domain Review, Dream by Luxury Escapes, Eat drink + be Kerry, enRoute (Air Canada), Escape, Esquire, Excess All Areas, Executive Traveller, Explore (NOT Explore Travel), Explore Hawaii, Family Holiday Destinations, Fat Mum Slim, First Class magazine, Flight Centre, Fodor's, Frequent Traveller, Frugal Frolicker, get lost, Global Travel Media & GLOBAL Travel NEWS, Gluten-Free Living, Good Food, Gourmet on the Road, Gourmet Traveller, Grainger TV, GRAZIA, Great Destination Weddings, Great Walks, Hair Romance, Hangry By Nature, Hardie Grant, Have A Go News, Have Wheelchair Will Travel, Heidi Who Photos, HER Holiday, Herald Sun, Heritage New Zealand, High Life, Hindustan Times, Holidays for Couples, Holidays with Kids, HOTELS, House of Wellness, Hurtigruten Magazine, Indian Link, International Traveller, Irish Independent, Island Spirit, iTravelTree, James Vodicka Photography, Janicefung.com, JONES Magazine, Journey Beyond magazine, Juicy Projects, Karryon (not KarryOn), Khaleej Times, Kotravellers.com, LATTE, Lets Travel Magazine, Life Unhurried, Limelight magazine, Live to Create, LMD Publication, Locale Magazine, Lonely Planet, LotsaFreshAir, Luxe Surf Style, LuxeGetaways, Luxury Escapes, Luxury Hotels Directory, Luxury Living, Luxury Travel, Madventure, Mamamia, marie claire, Medium Rare Content Agency, Meeting Newz, Men's Health, MiNDFOOD, Motorhomes Caravans & Destinations, Mr & Mrs Romance, Mudgee Tourism, Mum on the Move, My Five Romances, NAN's Chair Podcast, National Geographic, National Indigenous Times, New Holland Publishing, New Idea, New York Times, Newcastle Herald, News Corp, News.com.au (not news.com.au), Newstalk ZB, NOMADasaurus, Not A Ballerina, Not Quite Nigella, Now to Love, NZ Herald, Only Sports, Open Road, Otago Daily Times, Out & About with Kids, Outback, Pacific Island Living, Paddling Magazine, PADI's scubadiving.com, Paradise (Air Niugini), Peak Evolution Media, Pedestrian.TV, Peoples Daily Online, Perth Is OK!, Polka Dot Wedding, POPSUGAR, Priority (Singapore Airlines), Qantas magazine, Qantas Travel Insider, Queensland Homes, Refinery 29, Rex.TrulyAus, Road Trip Australia, Robb Report, Romance Media, RV Daily, SBS Food, Scuba Diver magazine, Seeker Found, Selector, Senior Traveller, Seniors Today, Seven Network, Signature Luxury Travel & Style, Signature Media, Singapore Travel Insider, Sitchu, Ski & Snowboard with Kids, Small World Media, SMH, Snowsbest.com, Softer Volumes Website, South China Morning Post, Spa & Wellness, Staycation Australia, Stellar Magazine, Step Into Vietnam, Straits Times, Stuff (NOT StuffNZ variations), Sunday Independent, Sunday Life, Sunday Times Ireland, Sunday World, Sunrise, Swiss National Radio and Television, T Australia, Tales and Trails, Talking Travel Podcast, Tessomewhere.com, The Accidental Australian, The Age, The Asia Collective, The AU Review, The Australian, The Australian Financial Review, The Australian Travel & Luxury, The Australian Women's Weekly, The Canberra Times, The Courier-Mail, The CEO Magazine, The Guardian, The Independent, The Latch, The Lux Traveller, The New Daily, The Project, The Rambler Co, The Road Ahead, The Saturday Paper, The Senior, The Soundscape Studio, The Star Malaysia, The Sunday Times, The Telegraph, The Thoughtful Travel Podcast, The Times, The Toronto Star, The Travel Temple, The Weekend Australian, The West Australian, Theworldawaits.au, This Magnificent Life, Thrillist, Time To Wander, Time Travel Turtle, TimeOut, To Travel Too, Top Oz Tour & Travel Ideas, Travel + Leisure, Travel +, Luxury (NOT The Weekend Australian's Travel + Luxury), Travel Australia Today, Travel Awaits, Travel Bulletin, Travel Monitor, TRAVEL OZ, Travel Talk Magazine, Travel Temple, Travel Without Limits, Travel Writers Radio, Travel2Next, TRAVELinc Memo, Traveller, Travelletto, Travelling Señorita, Travelnews.ch, Traveloscopy, TravelTalk, Travelweekly.com.au, Trip Advisor, Truly Pacific, TrulyAus, TVNZ, Unsealed 4x4, Urban List, Vacations & Travel, Van Life Theory, Verge Magazine, Virgin, Virgin Australia, Wandering Donut, We Are Explorers, Weekender, Where Wild Things Roam, Who, Wild, Woman's Day, Women's Golf Magazine, World, xyzAsia.
Registration for IMM Australia 2025 will open in June 2024 for exhibitors and 1 August for media.
Media Contacts for IMM Australia
Blake Riddington
Regional Director Australia and New Zealand
blake.riddington@travmedia.com
Lauren Moelk
Chief Communications Officer
+61 (0)422 258 062
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About TravMedia
TravMedia is the travel industry's only global media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PRs and media to network and share press releases, stories and ideas. The platform hosts thriving online communities and is an essential daily tool for collaborating and developing long-lasting relationships.
TravMedia provides travel news feeds in Australia, Asia, Brazil, Canada, China, Europe (Germany/Switzerland/Austria and France/Monaco/ Benelux), the UK, the U.S., the Middle East, New Zealand and Africa. TravMedia also provides the online press room for Tourism Australia's ATE media marketplace, The Australian Society of Travel Writers, the U. S. Travel Association's IPW trade show and the Society of American Travel Writers' annual convention.
TravMedia provides global travel newsfeeds and connects more than 25,000 travel media and more than 20,000 travel brand PRs worldwide via an online newsroom, press release distribution, events, Journalist Alerts and daily industry updates. To learn more and register for TravMedia, visit travmedia.com.
About IMM
TravMedia's IMM is the leading travel industry event for travel brands and destinations to connect with the media. In its 12th year, IMM hosts over 2,500 media and international travel brands annually in six countries worldwide. Upcoming International Media Marketplace events include IMM Germany in Berlin on 4 March, IMM France in Paris on 13 March, IMM Asia in Singapore on 21- 22 October, IMM North America in New York City on 22-23 January 2025, IMM Australia in Sydney February 2025, and IMM UK in London in March 2025.
For more information and registration for IMM 2024 events, visit travmedia.com/imm or email imm@travmedia.com.
