21 Feb 2024
The leading global event connecting the travel industry and the media celebrated its 11th Year with a packed two-day event at London's QEII Centre.
Provisional figures for IMM 2024 which finished today reveal that over 400 check-ins to the event from media and influencers were recorded over the show's two days – an IMM record.
The show (www.travmedia.com/immuk/) is the UK's leading event for the media and took place from 19-20 Feb.
Over 315 journalists had registrations approved for this year's IMM, together with 85 influencers. Some 233 PR professionals attended, representing 160 brands, accounting for 155 stands. Collectively delegates booked over 15,000 meetings for the show, TravMedia's twelfth IMM and eighth at the QEII.
Significant regional delegations are France (30 stands), USA (34), Europe (28), Canada (12), UK (11), Australia (7), and the Caribbean (4). The show is welcoming Tour Operators/Travel Providers (11), Cruise Lines (2), Hotel Groups (9) and others.
IMM's sponsors are Cayman Islands (Reusable Water Bottle Sponsor); VisitEngland (Registration Desk & Lanyards Sponsor); Tourism Australia (Day Two Drinks Reception Sponsor), and Visit Detroit (Day Two Lunch Sponsor) who wowed delegates with an outstanding activation involving Detroit music and food.
Now in its 12th year in the UK, IMM is established as the must-attend annual event for travel and tourism brands to make media connections, nurture established relationships, and catch up with industry friends.
“The combination of IMM and Summit delivered for us, and we believe this was the best show ever. The percentage of delegates with meetings was at nearly 100% at most times was thrilling to see and you could touch the energy!
“In addition, we were delighted by the diversity and quality of destinations and media in attendance. IMM is evolving to suit our audience's demands. We can't wait for next year!”
TravMedia UK launched IMM in 2013. The event has evolved globally to become the world's leading show connecting the travel industry with the media. IMM is operated by TravMedia, the global network connecting the travel industry with the media and content creators.
Ends
IMM Media Contact:
Mark Tilley
Content Manager, TravMedia UK
T: +44 (0)20 3440 8916
IMM Event and Sponsorship Enquiries:
Louise Napier
Managing Director, TravMedia UK
T: +44 (0)20 3440 8915
E: louise.napier@travmedia.com
IMM 2024 EXHIBITORS - FINAL:
AE Expeditions, Aix-en-Provence, Algarve Tourism, Amelia Island Florida, Annecy Mountains, Antigua and Barbuda Tourism Authority, Aosta Valley Tourism Bureau, Ardennes Tourism, Arizona Office of Tourism, Atlantic Canada, Atlantic Loire Valley, Austrian National Tourist Office, Auvergne-Rhône-Alpes Tourisme, Avignon Tourisme, Blackpool Pleasure Beach, Bonjour Québec, Brittany Tourism, Canada's Secrets, Catalonia - Catalan Tourist Board, Cayman Islands Department of Tourism, Centre des Monuments Nationaux, Cité du Vin, Crans-Montana Tourism, Cretan Dream Resort, Croatian National Tourist Board, Curaçao Tourist Board, Deep South USA, Destination Beaujolais, Destination British Columbia, Destination Canada, Destination Luberon, Destination Ontario, Destination Orléans Loire Valley, Destination Saint-Malo, Destin-Fort, Walton Beach, Discover Saskatoon, Drifters Boating Holidays, Expedia Group, Experience Scottsdale, Explore France, Explore Worldwide, Fort Myers - Islands, Beaches and Neighborhoods, Futuroscope, G Adventures, German National Tourist Office, Gran Canaria Tourism, Grapevine & Lubbock, Texas, Greater Miami Convention & Visitors Bureau, Haute-Garonne, Hello Lille, In Vendée, Inntravel, Intrepid Travel, Italian National Tourist Board, Kentucky Tourism, Keukenhof, Kuoni, Lascaux, Latvia Travel, loveholidays, Maple Leaf Adventures, Marketing Manchester, Marseille Tourist Office, Mayenne – Sarthe, Meet Boston, Montpellier Méditerranée Métropole, Muir Hotel, Nantipa and Tabacon Thermal Resort & Spa, New Scientist Discovery Tours, New York State, NewcastleGateshead, Nice Côte d'Azur, Nîmes Tourisme, Normandy Tourism, Occitanie Tourist Board, OnlyLyon, Orascom Hotels Management, OUTRIGGER Resorts & Hotels Parc Astérix, Pas-de-Calais, Pegasus Airlines, Philadelphia Convention and Visitors Bureau, Pierre & Vacances, Preferred Hotels & Resorts, Punta Gorda Englewood Beach, Pure Michigan, Pursuit, Puy du Fou, Ras Al Khaimah Tourism Development Authority, Rhaetian Railway, Rocky Mountaineer, Saint Lucia Tourism Authority, San Diego Tourism Authority, San Francisco Travel Association, Santa Monica Travel & Tourism, Skyscanner, South Australian Tourism Commission, Sri Lanka Tourism Promotion Bureau, Stay22, Sun Siyam Resorts, Swan Hellenic, Swiss Travel System, Switzerland Tourism, Tarn & Garonne Tourism, Tarn Tourism, Tenerife Tourism Corporation, The Inn Collection Group, This is Durham, Ticino Tourism, Toulouse, Tourism and Events Queensland, Tourism Australia, Tourism Fiji, Tourism New Zealand, Tourism Northern Territory, Tourism Nova Scotia, Tourism Tasmania, Tourism Western Australia, Travel Alberta, Travel Nevada, Travel Texas, Trentino – Italy, True Traveller, U.S. Travel Association / IPW, Universal Destinations And Experiences, Vallée de la Gastronomie, VIA Rail Canada, Vienna Tourist Board, Virgin Limited Edition, Visit Austin, VISIT DENVER, Visit Detroit, Visit Düsseldorf, VISIT FLORIDA, Visit Gibraltar, Visit Isle of Wight, Visit Las Vegas, Visit Lauderdale, Visit Orlando, Visit Pensacola, Visit Portugal, Visit Saimaa - Lakeland Finland, Visit San Antonio, Visit Saxony, Visit SLO CAL, Visit St. Pete/Clearwater, Visit Temecula Valley, Visit Tucson, Visit Victoria, Visit Wales, visitBerlin, VisitDenmark, VisitEngland, VISITFLANDERS, VisitLiverpool, VisitScotland, VISITWallonia, Wightlink - Isle of Wight Ferries, Zürich Tourism
EDITORS NOTES
The first-ever IMM was held in London in March 2013 and has since expanded to all corners of the earth, with annual events now taking place in countries including the USA, Australia, Singapore, Germany, France and the UK.
The technology used by TravMedia has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.
TravMedia was originally created by a travel journalist seeking a better way to research and report travel news, and is dedicated to creating thriving online communities of travel journalists and travel PR professionals.
