Standard International is a global leader in the boutique hotel and lifestyle sector. As the parent company of The Standard hotels, which was established 25 years ago, it has forged a unique identity by breaking traditional rules in hotel standards. The journey began with the opening of its first hotel in Hollywood, paving the way for expansion into key locations worldwide. Notable destinations include New York, Miami, London, the Maldives, Hua Hin, Ibiza, and its Asia's flagship in Bangkok.

Standard International comprises three distinct hotel brands. The Standard breaks traditional rules, boasting modern taste and thoughtful design. Bunkhouse targets the luxury and bespoke hotel market offering a unique identity, stylish travel experiences, and friendly service. The Peri Hotel, a lifestyle boutique, caters to the new generation, providing a home-like atmosphere and delivering world-class quality service with a focus on F&B and creating an environment of happiness. The Standard Residences serve to underscore the distinct styles and standards synonymous with The Standard brand. Complemented by unexpected yet exceptional services, these projects are an extension of The Standard hotels, crafted to meet the desires of guests who wish to own a piece of this very experience. The branded residences market in the Asia Pacific region has witnessed a growth of 216%. With more diverse locations, The Standard Residences finds its identity with outstanding destinations like Bali, Singapore and Bangkok.

Two ongoing projects are currently underway, with one being The Standard Residences, Midtown Miami. This 228-unit development sits within a 12-story building, with a selling price of 450,000 baht per square meter. Over 85% of the units have already been sold and slated to be completed in the third quarter of 2025. The Standard Residences, Lisbon features 32 units distributed across three buildings, each with a selling price of 350,000 baht per square meter. Over 91% of the units have already been sold and is slated to open in the third quarter of 2024. The selling price of both projects is 20% higher than others within the same market. Distinct features of the residences include a lobby lounge with café, bike storage, a fitness center, a yoga studio, a pickleball court, The Standard Social Club, a karaoke room, and a library, in tandem with co-working spaces.

The year 2024 marks a significant milestone for Sansiri Public Company Limited as it celebrates its 40th year as a prominent real estate developer in Thailand. Throughout its extensive history, Sansiri has amassed a wealth of experience in delivering high-quality projects meticulously crafted for discerning residents. These include houses, condos, and townhouses, both within the domestic market and abroad, with a portfolio boasting over 500 projects. Adding to this impressive lineup, Sansiri is set to open its latest branded residence project titled The Standard Residences, Hua Hin.

The Standard Residences, Hua Hin occupies one of the last beachfront plots, considered a rarity in the area. This development comprises a total of 245 units, spread across 12 buildings. Thoughtfully designed with flexibility in mind, options start from a 1-bedroom residence ranging from 40-52 sqm, 2-bedroom residence from 77- 115 sqm, 3-bedroom residence from 107- 153 sqm, and spacious pool villa at 220 sqm. Various amenities include a pickleball court, gym, wellness area, swimming pool, a dedicated pet park and more. Additionally, residents can enjoy various services, including special discounts at the The Standard, Hua Hin spa and restaurants. The pre-sale for this property will commence in March 2024, with move-ins expected in the second quarter of 2026.

CG Capital, the private equity fund management arm under Central Group, has established a fund with 10 billion Thai Baht of investment capital. This fund aims to invest in the hotel and related businesses to meet the continuous growth demands of the tourism sector in the long term. The primary investors in this venture encompass the Chirathivat family and leading institutional investors, with strategic plans to invest in hotels, condominiums, amusement parks, water parks, and mixed-use developments. The fund will strategically focus on the major tourist hubs of the country, including Bangkok, Phuket, Samui, and Pattaya. CG Capital expects to invest in 3-5 projects annually.

The Standard Residences, Phuket Bang Tao spans across 19 Rai, with the branded residences covering 12 Rai, while The Peri Hotel Phuket Bang Tao along with a new F&B concept from The Standard sit on the remaining 7 Rai. The ultra-low density branded residences development comprises a total of 6 buildings, each with 7 floors, totaling 188 units. A diverse range of room sizes are available, featuring 1-bedroom units spanning 75 sqm, 2-bedroom units varying from 100-120 sqm, 3-bedroom units ranging between 167-172 sqm, and duplexes available in sizes from 301-313 sqm. The Standard Residences, Phuket Bang Tao offers comprehensive amenities including a co-working space, a games zone, a well-equipped fitness center, a 25-meter swimming pool, and a dedicated children's pool. Additionally, residents can indulge in spa services, 24-hour concierge staff, pick-up services and a shuttle bus to the beach and other attraction hot spots in the neighborhood. The Standard Residences Phuket Bang Tao is situated in the heart of Bang Tao, where the most happening venues are just a few minutes away on foot. Moreover, the property is just 25 minutes from Phuket International Airport, 5 minutes away from the beach, and 30 minutes from Phuket Old Town. Projected to launch pre-sales in April 2024, the development is expected to be completed and ready for occupancy in the fourth quarter of 2026.

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Visit The Standard Residences at https://www.standardhotels.com/residences