14 Feb 2024
Hotel guests will be singing in the shower as sonically inspired French niche fragrance House ART MEETS ART announces the launch of their Hotel Collection in partnership with luxury global guests cosmetics provider, VANITY GROUP.
ART MEETS ART's mission is to make everyday groove by harnessing the power of two highly evocative mediums: Music & Perfume. Working with world leading perfume virtuosos, ART MEETS ART has interpreted iconic songs in fragrances including Like a Virgin sung by Madonna, to Marvin Gaye's Sexual Healing.
The inaugural hotel collection presents Bésame Mucho, the anthemic love song written by Mexican composer Consuelo Velázquez. To interpret Bésame Mucho, ART MEETS ART collaborated with Perfumer Christophe Raynaud who created fragrances for Guerlain, Mugler and Jean-Paul Gaultier to name a few. Mr Raynaud was inspired by a daring, erotic and elegant portrayal of this eternal romantic anthem: built around a wrapping black leather note, a biting start of blood mandarin, followed by a luxury orris leading to an exquisite cedarwood final.
Paul Tsalikis, Founder and CEO of VANITY GROUP, said of the partnership:
“Scent and sound are two of our richest sensorial experiences. ART MEETS ART syncs both to create a multisensory world, inviting us to discover and experience more. I look forward to guests relaxing, enjoying their bathroom ritual in a richer way (and maybe even singing in the shower!) in hotel bathrooms across the world.”
Tanguy Le Baud, Founder of ART MEETS ART, added:
“A great perfume has to tell a great story. Iconic songs tell relatable and thrilling stories that became both universal and intimate. Our fragrances provide transformative emotional experiences and allow our customers to project themselves in a specific mojo. And what a better way to start the day or relax after a long one than have an intimate and experiential moment under the shower? As a lifestyle brand, offering these unique hotel amenity collections made a lot of sense and we are very happy to partner with esteemed and established VANITY GROUP on this journey. They understand and support our mission to make everyday groove. We can't wait to introduce hotels to our passion for music and fragrance and provide their guests with our signature mojo experience.”
The hotel collection will be available in 380ml non-refillable floating solution, 400ml refillable solution, 40ml mini collection and 30ml triple milled soap. In line with the sustainability practices of ART MEETS ART and VANITY GROUP, the hotel collection will be made with OceanBound material and is Vegan and PETA certified.
With refined, world-leading fragrances and iconic musical inspirations, hotels around the world are now able to press play on an elevated guest amenity experience.
Request samples: https://vanitygroup.com/en/brands/art-meets-art
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ABOUT ART MEETS ART
ART MEETS ART is a French indie fragrance House that makes everyday groove by syncing the two highly emotional artistic fields of Niche Perfumery & Music. Created with the world's greatest Perfumers, the ART MEETS ART collection captures the vibrations of iconic songs in unique transformative fragrances: to each perfume its mojo, now this is your playlist 🎶
ABOUT VANITY GROUP
VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed perfume and cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.
With offices located in London, Sydney, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.
For media enquiries:
Naomi Rheinberger
Global Marketing & Communications Director
VANITY GROUP
