Marking a major transformation, Seibu Prince Hotels Worldwide Inc., Japan's leading hospitality conglomerate, unveils a new era by unifying its three hotel companies – Seibu Prince Hotels Worldwide, StayWell Holdings, and Prince Resorts Hawaii - under the single marketing brand, Seibu Prince Hotels & Resorts. This landmark unification streamlines the guest experience with one global website, integrated reservation system, and loyalty program, making it easier than ever to explore Seibu Prince's Hotels and Resorts diverse portfolio of 26,000 rooms across Japan and the globe. 

From April 2024, Seibu Prince Hotels & Resorts will be the unifying brand for Prince Hotels & Resorts, StayWell, and Prince Resorts Hawaii. This enhances the guest experience and strengthens the company's global presence.

Loyalty Reimagined:
Introducing Seibu Prince Global Rewards, a seamless program merging existing domestic and international memberships. Earn and redeem points across the entire portfolio, including 26,000 accommodation rooms, restaurants, retail outlets, golf courses, ski resorts and the facilities operated by Seibu Group in Japan. Enjoy industry-leading value with four status tiers offering exclusive benefits and preferential services.

Integrated Technology:
Seibu Prince Hotels & Resorts will launch a brand-new global website to simplify the booking process. Seamlessly connected to the new global central reservation systems. This unlocks unified sales strategies and reservation handling across the globe, ensuring consistent convenience and service wherever you wander with Seibu Prince Hotels & Resorts.

The Vision: A Guest-Centric Future
"This integration strengthens our domestic and international strategies, paralleling our ambitious expansion plans," says Yoshiki Kaneda, President of Seibu Prince Hotels Worldwide. "We aim to grow to 250 hotels and become a global leader, delivering exceptional value and unforgettable experiences for every guest."

Seibu Prince Hotels & Resorts invites you to experience a world of redefined hospitality. With its unified brand, seamless loyalty program, and commitment to guest convenience, Seibu Prince Hotels & Resorts is poised to become a force in the global travel landscape.

Discover the new Seibu Prince Hotels & Resorts.