Storrington Collective is delighted to announce its first new client win for 2024 - COTTON CLUB ANDERMATT, the new must-visit winter destination in the exclusive Swiss resort, has appointed the luxury travel and lifestyle agency to handle its public relations in the UK. The COTTON CLUB brings a new level of luxury hospitality, comfort and modern style to the coolest location, which enjoys the largest snow cover in the whole of Switzerland.

The creation of a COTTON LIFESTYLE in the new COTTON CLUB ANDERMATT is the brainchild of Norwegian entrepreneurs Christian and Merete Marstrander, whose passion for snow equals their devotion to sand and sea. From the Mediterranean islands of Ibiza and Majorca to the Swiss mountains, their forward-thinking vision of hospitality combines world-class service, design, attention to detail and total dedication to ensuring each guest feels the special effect of the Cotton Club lifestyle.

Personal conviction and drive are the keynotes of the COTTON CLUB credo – so while James Bond was the first global superstar to visit Andermatt – the famous chase on the Furka Pass in 'Goldfinger' was filmed there in 1964 – all visitors can experience the remarkable beauty of the super-luxe winter destination in the Ursen valley at the foot of the Gotthard Pass.

The exclusive resort of Andermatt also enjoys the largest snow cover in the whole of Switzerland and lies just at the centre of the Saint-Gotthard Massif, waiting to be explored by advanced skiers, families and free-riders alike. Equal in distance and within easy reach of Lugano, Lucerne, Bern and Zürich, Andermatt sits 1.437 metres above sea level with easy access to the Gemsstock ski area and a chairlift also linking the village with Nätschen's gentler slopes.

The COTTON CLUB ANDERMATT venue is perfectly positioned to make it easy for guests to visit both day and night, a rare and enchanting bonus. Significantly, the view – a Cotton Lifestyle trademark - is a stunning 360-degree of pure natural mountainscape. The marriage of mountain scenery with a Mediterranean mindset has resulted in a fairy-tale environment of natural hues, materials and design based on local traditions and materials that soothe the racing pulse and yield a feast for the eye.

Li Boatwright, Founder and CEO of Storrington Collective commented: “We are thrilled that COTTON CLUB ANDERMATT has chosen Storrington Collective as its representative in the UK. This outstanding new winter destination is a signature location for the famed COTTON LIFESTYLE enjoyed by guests to other COTTON CLUBS in the Mediterranean. Its unique focus on the guest experience, world-class standards of service and a contemporary, natural style bring a new level of modern luxury to a renowned Swiss resort. COTTON CLUB ANDERMATT brings 'cool' inside.”

Christian Marstrander, COTTON CLUB co-founder, commented: “We want COTTON CLUB ANDERMATT to be an infusion of fresh, cosmopolitan energy that can contribute to the development of the region. Music, entertainment, art, and fashion are essential to our lifestyle profile, and we plan special events to create unique and memorable experiences for our guests and residents all year round. We look forward to bringing Cotton's appreciation of healthy, fresh food, great wines, and a very special sense of the beauty of being in the now to Andermatt, and just like we have done in Ibiza, Mallorca, and Zakynthos, we're excited to source local produce and delicacies and experiment with local food culture to create a cuisine that's recognizable but distinctly Cotton.”

COTTON CLUB ANDERMATT is within easy reach of Lugano, Lucerne, Bern and Zürich, with excellent connection via train or road from multiple airports or transport hubs.

NOTES TO EDITORS

COTTON CLUB ANDERMATT is the newest project from the COTTON LIFESTYLE GROUP. COTTON LIFESTYLE was born on the White Island of Ibiza and offers a successful, confident vision of new hospitality based on sustainable thinking, world-class service, design and special events. Bringing those elements together with a distinct world of design, style, soundscaping and live entertainment has made COTTON world-renowned, with clubs in Ibiza, Mallorca, Zakynthos and now their first alpine club in Andermatt, Switzerland.

Storrington Collective is a member of PRCA and a full-service public relations and sales & marketing agency, catering exclusively to the luxury travel and hospitality sector. Comprised of an exceptionally talented team, Storrington Collective creates innovative and bespoke campaigns that deliver outstanding results for its clients across all media platforms.