Linneys, the iconic Australian jeweller has unveiled its 2024 collection, A Piece of You, inspired by Western Australia's Coral Coastline. The collection's organic aestheic, crafed in Linneys' signature freeform style, pays homage to the remote coastal landscape where the desert meets the sea.

A standout in the collection is the bespoke Loggerhead turtle necklace, created for a special charity partnership with Gnaraloo Wilderness Foundation (GWF). Half of the proceeds from the necklaces are being channelled to the GWF's Turtle Conservation Program, helping to protect the future of this magnificent species. Three months since its launch, this initiative has already generated over $30,000 in donations to this great cause.

Justin Linney, Linneys' Creative Director, expresses his passion for Gnaraloo and the Turtle Conservation Program, stating, "The Loggerhead proved the perfect symbol to base a jewellery piece around, building awareness around the endangered species and the important role Gnaraloo Wilderness Foundation is playing in their protection."

Surfer, mother, and model Imogen Caldwell, the ambassador of the turtle necklace, adds a personal touch to the campaign with her ties to Gnaraloo. Imogen expresses her excitement, stating, "Linneys' turtle necklace is stunning in its simplicity and looks just like the Loggerheads I've seen gliding in the waters while out surfing."'

Discover the Loggerhead Turtle Necklaces at www.linneys.com.au

ENDS

Media Contact

Sylvia Chapman | Marketing Executive – Linneys | marketing@linneys.com.au

About Australia's Coral Coast

The Coral Coast starts just under 2 hours' drive north of Perth at Cervantes and runs for 1,100km north to Exmouth, and inland via Wildflower Country. The region is tied together by one world-class road trip from Perth to Exmouth, the Coral Coast Highway, or accessible via air from Perth with airports in Exmouth, Carnarvon, Shark Bay and Geraldton. From 30 April to 26 October 2023, Qantas fly direct from Melbourne's Tullamarine Airport to Exmouth's Learmonth Airport twice weekly (on Sundays and Thursdays), providing direct access from Australia's East Coast to the doorstep of Ningaloo.

Australia's Coral Coast is the Regional Tourism Organisation (RTO) responsible for branding and marketing the Coral Coast region of Western Australia. Plan your Coral Coast experience at https://www.australiascoralcoast.com/