Ho Chi Minh City, Vietnam: 19 December 2023 – Azerai, the new story and brand of resorts, is giving experience-seeking guests the opportunity to step off Vietnam's main tourist trail and uncover Ke Ga Bay, a highly authentic beachfront destination on the country's southeast coast, where international travellers can discover the heart and soul of southern Vietnam.

Only two-and-a-half hours' drive from Ho Chi Minh City thanks to a newly-opened expressway, Ke Ga Bay is now easily accessible but feels a million miles away from Southeast Asia's modern generation of high-rise tourism resorts. Instead, visitors can simply unwind amid an unspoiled coastal landscape of natural and cultural wonders, including long, sandy beaches, traditional fishing communities, hot springs, salt fields and fruit gardens. Overlooking the ocean in Binh Thuan province, the bay is framed to the west by soaring sand dunes and to the east by Hon Ba Island and Ke Ga Lighthouse, which dates from 1897 and is the oldest lighthouse in Vietnam.

This makes Ke Ga Bay the perfect place for global explorers who crave original, sustainable activities that connect them with the spirit of their destination. Far from the tourist crowds, travellers can bask in complete peace, enjoy endless days relaxing on the beach, feel the spray of the ocean with non-motorised water sports, take small-scale tours to local attractions such as dragon fruit farms, learn the art of Vietnamese cuisine, or refresh their body and mind with outdoor yoga and meditation sessions.

Welcoming guests to this enchanting corner of Vietnam is Azerai Ke Ga Bay, an elegant beachfront boutique retreat nestled in 4.5 hectares of landscaped tropical gardens, just steps from a 5km-long sandy beach. The only international resort in this up-and-coming area, it features just 57 spacious suites, pool suites and pavilions, plus a chic restaurant and sea-facing terrace, a soothing spa and three swimming pools. Every stay is underpinned by heartfelt Vietnamese hospitality and can be enhanced by a choice of immersive tours.

Azerai Ke Ga Bay has already made a strong impression, being named as a finalist in the “New Hotel of the Year” Awards by Destination Deluxe, and a finalist in the “Hotel Renovation & Restoration” category of Sleeper Magazine's AHEAD Awards. A pioneer of five-star boutique hospitality in this emerging destination, the resort is now attracting a new generation of affluent international guests to Ke Ga Bay.

Mr. Julian Moore, General Manager of Azerai Ke Ga Bay, said: “Located on a beautiful beach and overlooking the oldest lighthouse in Vietnam, Azerai Ke Ga Bay is not only an ideal destination for relaxing beachside vacations; it also creates an opportunity for visitors to explore the timeless heritage of local life in this fishing village community. As pioneers of sustainable development in Ke Ga Bay, we look forward to making this a 'must-visit' option for experience-seeking international travellers.”

Azerai Ke Ga Bay is now inviting guests to uncover the wonders of Ke Ga Bay with its Advanced Purchase Offer. Book at least 30 days in advance and enjoy an exclusive room rate, plus daily breakfast for two people, a welcome drink, and daily afternoon tea. Rates start from just USD 250 per night. For more information, please click here. You can download high-resolution photos here. 

To learn more about Azerai Ke Ga Bay, please visit azerai.com/azerai-ke-ga-bay.

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About Azerai

Azerai is a new story and brand of resorts offering guests simple elegance, refined design, and discreet and attentive service in places of unique beauty and cultural interest. The brand was formed by hotelier Adrian Zecha, and the name is derived from Zecha's initials and the latter part of a Persian word, caravanserai, which references the storied old inns of the Middle East. Azerai Ke Ga Bay marks the brand's first beach resort, and follows Azerai La Residence, Hue, a historic city resort overlooking the Perfume River in Vietnam's former imperial capital, and Azerai Can Tho, a peaceful retreat set on a lush islet in the Mekong Delta. Learn more at azerai.com.

 
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