LONDON: Global designer guest amenity provider VANITY GROUP has signed an exclusive, international agreement to distribute the ESPA Hotel Collection. Already placed in 58 countries and 450 highly regarded hotels worldwide, including Corinthia, Ritz Carlton, and Waldorf Astoria Doha, ESPA has a proven pedigree of delivering luxury guest experiences.
VANITY GROUP has been tasked with strengthening ESPA's already exemplary reputation and presence and has collaborated with the brand on a refreshed hotel line, introducing a new and exclusive ultra-luxury collection that will be available by invitation only.
The updated Hotel Collection features two of ESPA's signature scents:
- Bergamot, Jasmine and Hint of Cedarwood:
ESPA's elegant and most loved heritage blend. It is expertly formulated to delight the senses, and this delicate, aromatic blend brings complexity with bitter zing, creamy white florals, and an essence of relaxation.
- By Invitation Only: Neroli and Green Mandarin:
The new and exclusive hotel collection created with VANITY GROUP sees luscious and graceful neroli paired with juicy, succulent mandarin for a dynamic aromatherapy experience that tells the story of the orange from delicate blossom to tangy, refreshing fruit
Hotels will also have access to ESPA's extensive turndown and retail collections, offering them the opportunity to further enhance the guest wellness experience.
The ESPA collection is one of the first in the world to be a part of the Global Recycled Standard (GRS), which not only ensures sustainable practices, such as recycled materials in composition and minimising environmental impact during the manufacture of products, but also takes into consideration fair working conditions and ethical supply chains.
Founder and CEO of VANITY GROUP, Paul Tsalikis, has said of the new partnership: “It is a privilege to partner with ESPA. The brand is already loved by hotels around the world and has a legion of adoring consumers. I look forward to connecting even more hotel guests to ESPA, creating unique hospitality moments, and elevating the hotel collection with our exclusive By Invitation Only offering.”
Danny Golby, Managing Director at ESPA added: “We were immediately impressed by VANITY GROUP's approach to guest cosmetics and knew that they were the perfect partner to continue ESPA's growth through hotels globally. ESPA was built on a philosophy of giving people the foundation and support to live life in a more balanced and happier way, and together with VANITY GROUP, we look forward to many more hotel guests discovering our holistic wellbeing-focused collections via their hotel vanities and experiential activations”.
The Hotel Collection will be available in 380ml non-refillable floating solution, 250ml and 300ml refillable solution, 40ml and 75ml mini collection, and 30g and 50g triple milled soap. The collection is available exclusively via VANITY GROUP.
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About ESPA
Universally recognised as one of the world's leading spa and wellness brands, ESPA's industry expertise and innovative, holistic approach has shaped the global spa industry for over three decades. Founded in 1992, ESPA was acquired by THG in 2017 as part of its Beauty portfolio. With over 450 spas in 58 countries, each has a unique reflection of our philosophy and the spa's environment.
ESPA combines the conceptualisation, development and management of five-star spas with expertly crafted and effective natural products and treatments. Guided by 30 years' experience ESPA creates deeply sensorial and personalised wellness experiences to nurture and nourish the holistic wellbeing, bringing harmony and balance to the mind, body and spirit.
ESPA's expansive product ranges are expertly crafted from the finest natural ingredients, combining aromatherapy and biochemistry to create innovative skincare. Each formulation is designed to nourish and delight the senses, whilst revitalising the skin to deliver clinically proven and independently tested results you can see and feel.
About VANITY GROUP
VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.
With offices located in London, Sydney, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.
For media enquiries:
Naomi Rheinberger
Global Marketing & Communications Director
VANITY GROUP
e: nrheinberger@vanitygroup.com
Melisa Itez
Head of Brand PR
THG/ESPA
e: melisa.itez@thehutgroup.com