Carols sung with sun-soaked cheer: that's the sound of Scout Elf® helpers heading South for the winter this year. Beaches Resorts will kick off the magic of the festive season this November with “V.I.E.” perks for everyone's favourite Christmas-time sidekicks, ready to hang their tiny hats and bask in a Caribbean winter wonderland.

Joining festive forces with The Lumistella Company – the creators of the beloved annual family tradition, The Elf on the Shelf® – Beaches Resorts, the award-winning all-inclusive resort brand for families, is rolling out the red carpet for families and Scout Elf friends alike, at all three Beaches Resorts located in Jamaica and Turks & Caicos.

“The festive season is for family memory-making and for many, The Elf on the Shelf brand has become a most loved and anticipated part of their annual traditions,” said Luisana Suegart, Director of Public Relations for Unique Vacations, Inc., an affiliate of the worldwide representative for Beaches Resorts. “It's why we're especially grateful to Santa for giving his Scout Elf helpers the permission to join families at Beaches this festive season, and we can't wait to roll out the red carpet for them with special treats and activities during their stay with us.”​​

The elf-tastic happenings will kick off from 24th November and will run throughout the month of December. With winding waterslides and unlimited ice cream in store, guests can anticipate Scout Elf stunts galore. Beaches Resorts will be celebrating the festive spirit with the following fun festive activities:

Rolling Out the Candy Cane Carpet with Very Important Scout Elf Treatment:

Beaches Resorts' butlers will put the “treat” in butler treatment as they gear up to pamper Scout Elf friends with special, pint-sized “V.I.E.” (Very Important Scout Elf) surprises. Families staying in butler-level rooms at any of the three Beaches Resorts during the month of December, and travelling with their Scout Elf in tow, will get to enjoy “V.I.E”. - Very Important Scout Elf – treats, such as Moonlight Milk & Cookies, Marshmallow Bubble Baths, Festive Trail Mix, and a Festive Movie Night-In. Butlers will also be on call with Santa-approved gloves and magic elf-moving tongs, should a Scout Elf doze off in the warm Caribbean breeze.

In true Beaches Resorts fashion, Beaches butlers will put the “treat” in butler treatment as they gear up for their jolliest task yet – pampering Scout Elf® friends with special, pint-sized “V.I.E.” (Very Important Scout Elf®) surprises ahead of nights of adventure.

Beaches Resorts' Sweet Island Soiree ft. The Elf on the Shelf

Boasting Santa's (passport) stamp of approval, his Scout Elf crew will rock around the palm trees at Beaches Resorts during weekly Christmas parties, featuring The Elf on the Shelf characters. Build-your-own cookie bars, arts and crafts stations, Christmas story time sessions, festive karaoke and other soul-stirring happenings will indulge every Scout Elf with festive fun.

All Traditions Start Somewhere

For guests who may have left their Scout Elf at home, or for those who want to experience the magic of The Elf on the Shelf for the very first time, a selection of items including The Elf on the Shelf Official Scout Elf Carrier will be available to purchase from all Beaches Resorts' gift shops.

Gifting Toys and Spreading Joy: Beaches Resorts' Little Helpers

Families participating in The Elf on the Shelf festivities can also join Beaches Resorts in spreading the true meaning of the festive season, and supporting the philanthropic work of the not-for-profit Sandals Foundation. Every year, the Sandals Foundation works to provide 15,000 toys to children across the Caribbean and this year, guests can become “Beaches Little Helpers” by volunteering to craft hand-made Christmas cards to be distributed to local children.

Unwind After Christmas with the “Beaches Resorts and The Elf on the Shelf” Holiday Competition: From 24th November – 30th December 2023, families across the UK are invited to enter the Beaches Resorts and The Elf on the Shelf Holiday Sweepstakes, for a chance to win a six-night holiday at either Beaches Negril in Jamaica or Beaches Turks and Caicos in Providenciales, Turks & Caicos. The prize also includes additional festive goodies – such as a 'The Elf on the Shelf tradition' and 'The Elf on the Shelf Official Scout Elf Carrier'. Simply visit the Beaches Resorts website to enter the competition from 24th November 2023: https://www.beaches.co.uk/the-elf-on-the-shelf/

“We are thrilled! The Lumistella Company's partnership with Beaches Resorts represents two iconic brands coming together to create enormously joyful family moments,” said Christa Pitts, co-CEO of The Lumistella Company. “This collaboration will allow us to provide guests at Beaches with a dose of Christmas magic, The Elf on the Shelf style, and delight both the young and the young at heart.”

Families are encouraged to share their Scout Elf's most creative and imaginative tropical-themed holiday antics on social media, using the hashtag #ScoutElfAtBeaches and tagging @Beaches_UK and @ElfonTheShelf.

For more information about Beaches Resorts and The Elf on the Shelf festive happenings, visit  https://www.beaches.co.uk/the-elf-on-the-shelf/

High Res images can be downloaded here: https://www.dropbox.com/scl/fo/3drqtwcelx3g5efkdjyo2/h?rlkey=2dvdb6c0tkkyznzv7mu0i4py1&dl=0.

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Beaches Resorts:

Beaches® Resorts is the Caribbean's most-awarded luxury family all-inclusive holiday experience, where memories are created and made to last. With three spectacular locations in Turks & Caicos and Jamaica, Beaches Resorts is the ultimate beachfront getaway for every member of the family. Kids can hang with the Sesame Street gang as part of the Caribbean Adventures with Sesame Street®, splash in outrageous waterparks and enjoy the XBOX® Play Lounges, exclusive Kids Camps and teen nightclubs, while parents indulge in butler service, luxurious spa treatments, gourmet restaurants and all with the assurance of Certified Nannies and expertly trained team members. Beaches Resorts is part of family-owned Sandals Resorts International (SRI), which includes Luxury Included® Sandals Resorts, and is the Caribbean's leading all-inclusive resort company.  For more information about Beaches Resorts, visit  www.beaches.co.uk.

About The Lumistella Company  

CCA and B, LLC d/b/a The Lumistella Company, headquartered in Atlanta, Georgia, is the official source for the stories of Santa's North Pole. Originally founded in 2005 by a mother and daughter team, the company is home to a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets, and Elf Mates. Each of these brands, along with their global portfolio of intellectual property, is managed by The Lumistella Company and distributed through a broad assortment of consumer products, engaging brand experiences and original entertainment designed to create joyful family moments at Christmastime. For more information, visit Lumistella.com.