Minneapolis, 9th November 2023 – The Scandinavian tour specialist, 50 Degrees North, is proud to announce that after a rigorous 18-month journey of demonstrating their commitment to sustainable and ethical business practices, their group of companies is now a Certified B Corporation. 

As a B Corporation, companies are part of a global community of businesses that meet high standards of social and environmental impact. 50 Degrees North joins this global community of responsible businesses that are leading a global movement for an inclusive, equitable and regenerative economy. 

The certification process involved a comprehensive assessment of 50 Degrees North's impact on employees, customers, the environment, and the affected communities. It required meeting rigorous standards, from ensuring fair labour practices and environmental responsibility to prioritising transparency and social impact.

“Becoming a Certified B Corp is a significant milestone that reflects our unwavering commitment to sustainable and responsible travel, as well as the health of our employees, customers, local communities, and destinations”, said Tietse Stelma, the Co-Founder and CEO at 50 Degrees North. “Sustainable travel is not just a trend. For all of us in the travel industry, this comprehensive approach to sustainability that the B Corp Certification represents also makes us more resilient in the face of increasing environmental and social challenges.” 

In line with their commitment to responsible travel, 50 Degrees North will continue to explore ways to further their positive impact on the travel industry. In 2022, the company published their Climate Action Plan for reducing greenhouse gas emissions. Earlier this year, 50 Degrees North began adding Carbon Labels on their tours to track the carbon footprint of each tour and published an Impact Report for 2022. The B Corp Certification is a further recognition and consolidation of 50 Degrees North's commitment to aligning its business goals with the protection of both people and the planet. 

For more information about 50 Degrees North's responsible travel initiatives, please visit www.fiftydegreesnorth.com/sustainable-tourism  

Media Inquiries
Jayde Kincaid 
jk@fiftydegreesnorth.com 
https://www.fiftydegreesnorth.com/ 
Facebook /50degreesnorth 
Instagram @50degreesnorth

More about 50 Degrees North
50 Degrees North is a Nordic tour operator specialised in creating tailor-made and boutique itineraries to the Nordic region and the Baltics for both FITs and groups. The company was founded in 2010 and has offices in Lillehammer (Norway), Melbourne (Australia), and Minneapolis (USA). 50 Degrees North Nordic was announced as a 'Gaselle' company by Dagens Næringsliv's (Norway's Financial Times) at the end of 2020 and as 'Norway´s Leading Tour Operator' at the World Travel Awards in 2020-2023. In 2021, along with 300 other tourism companies, 50 Degrees North became one of the founding signatories of the Glasgow Declaration, committed to reducing their greenhouse gas emissions. In 2022, the company received the Travelife Partner sustainability certification and in 2023, the B Corp Certification in recognition of their long-term efforts in sustainable travel and ethical business practices. They were a 2023 finalist in the National Travel Industry Awards (NTIA) in Australia and shortlisted for Luxury Family Experience at the 2023 Luxury Travel Gold List Awards. Co-founder and CEO, Tietse Stelma, is Norway's Consul-General in Melbourne, in honor of the company's dedication and destination contribution.