Singapore - 25 October 2023 - Record-breaking attendance at TravMedia's eighth annual International Media Marketplace (IMM) Asia is a clear sign that the travel industry is not only back but bigger than ever. More than 275 media, PRs and travel industry leaders attended the event, which included over 2,200 prescheduled, one-on-one appointments between travel brands and editors, writers and influencers, with hundreds of feature stories, media famils and partnership opportunities forged for the year ahead.

TravMedia's IMM Asia connected 110 travel media from across Southeast Asia, Greater China, Australia, South Korea, Japan and India with 92 international tourism brands. The event is unrivalled in Asia for media networking. Global delegates shared insights into the best experiences, new hotels and destinations that will entice more people to travel. Between meetings, there were 4.5 hours of open networking events to connect and build long-lasting relationships. 

“We've been hosting IMM events around the world for over a decade. After a few difficult years, I am happy to say that the travel industry has recovered, with today's event highlighting the one thing people won't give up on is travel, even as living costs are rising,” said Nick Wayland, TravMedia's CEO & Founder. “From speaking to participants, it is obvious that confidence in the future of travel is high. The buzz in the room was palpable as people connected with old friends and made exciting plans for the year ahead.”

“TravMedia's IMM was designed to bring travel brands and travel media together to foster relationships, and the fact that we get bigger each year is a testament to the importance of in-person meetings. Storytelling is essential in selling destinations and experiences to travellers from around the world, and no other event brings together the people who create travel content, produce those stories, and directly share the travel dream with millions of people globally,” Wayland continued. “While there are other travel industry events for buyers and sellers of travel products, our event enables travel writers and editors to fill their calendars for the year ahead by connecting them with the world's hottest hotels, destinations, cruise lines, airlines, tour operators and attractions all in one day.”

Headline sponsor Sentosa Development Corporation used the occasion to showcase their Where Discovery Never Ends activation, transporting delegates to the island with a Sentosa Metaverse, video and photo wall.

Accor sponsored the IMM Cocktail Party for the fifth year, held poolside at the brand-new Pullman Singapore Hill Street.

The Tourism New Zealand coffee cart kept energy levels high for scheduled appointments.

Sponsor andBeyond provided the media delegate gift bags.

Airline Partner AirAsia and Hotel Partners The Robertson House by The Crest Collection, Pullman Singapore Hill Street, COMO Metropolitan Singapore, InterContinental Singapore, PARKROYAL COLLECTION Pickering, Hotel Faber Park Singapore – Handwritten Collection, Conrad Centennial Singapore, Grand Park City Hall, Pan Pacific Orchard, PARKROYAL COLLECTION Marina Bay, Pullman Singapore Orchard and voco Orchard Singapore hosted international media. 

The day before TravMedia's IMM, the fourth annual TravMedia Summit Asia convened 275 media and industry thought leaders to delve into present and future trends across the industry, including a Keynote by Liz Ortiguera, the new Managing Director Asia Pacific and Senior Advisor to the CEO of the World Travel Tourism Commission (WTTC).

Media in attendance included top travel editors, writers, broadcasters and influencers from the following outlets (A-Z): 25ans magazine, AdventureFaktory, AM Collective, Alvinology.com, Alpha Men Asia, Annie_uu, Architectural Digest, Asia 361, Asia Dreams Magazine, Asia Family Traveller, Asian Journeys, Asian Pulse Media, Asia Pacific Boating, Asia Sustainable Travel Briefing, asianTraveler, asianTraveler Magazine, Beautiful Bali by BCA, BBC Travel, BlackBookAsia, BURO Malaysia, Guardian Travel, Cathay, CNBC Travel, Conde Nast Traveler, Cathay Pacific Inflight Magazine, cathaypacific.com, CEO Magazine, Channel News Asia, China Daily, CNBC, CNN, CNN Travel, City Traveler China, China Eastern Airline Video, CNA Luxury, Compare Retreats, Conde Nast Traveller, Conde Nast Traveller India, CSP Times, Cuture Trip, Daily Beast, Departures, Deluxe Vietnam, DestinAsian, Destination Deluxe, Discoverist.SG, ELLE Japon, epicure, Epicure Vietnam, Escape, escape.com.au, Escape magazine, Esquire, ETNET, Expat Life in Thailand, Expat Living Singapore, Expat Living Hong Kong, Explore, Exquisite Taste Magazine, Family Traveller Asia,  Forbes, Fodors, GastroObscura, Globe and Mail, Going Places,GQ, HallyuSG.net, HappyHourAsia.com, HelpingHotels.com, High Net Worth, Hindustan Times, Honeycombers, Hong Kong Madame, Hospitality ON!, Hospitality News Philippines, IM First Class, India Bloom, Indian Link, Insider, Harper's BAZAAR Jelajah Indonesia by BRI, HM, Jetsetter Magazine, journeysinartistry.co, kotravellers.com, Laugh Travel Eat,lavieenroad.com, Lifestyle Asia, Little Wandering Wren, littlestepsasia.com, LMD Publication, Lonely Planet, L'Officiel, Lonely Planet, Luxe Society Asia, Metadee Concept Hotel blog, Mamag, Millionaireasia, MU/SE, National Geographic Traveler, National Geographic, Nikkei, NBC, Naver Tour+, Newsweek, New Straits Times, Maeil Business Newspaper, Malaysia Airlines, Ming Pao Weekly, Moments by Pendulum, Mum on the Move, Our Awesome Planet, Paradigm Haus, Paste Magazine, Philstar.com, PIN Prestige, Portfolio, Portfolio Vietnam, Premier Travel Magazine, Prestige Singapore, Redbook, Robb Report China, Robb Report Thailand, Remote Lands, Santai Malaysia, Sassy, Sassy Mama, SavourBlackBookAsia, Sawasdee Thai Airways, ScandAsia.com, Senses of Malaysia, Signature Luxury Travel & Style, Singapore Travel Insider, Sing Tao Headline, Silverkris.com, Smile magazine Cebu Pacific, So Figaro, Spirited Singapore, superadrianme.com, supertravelme.com, TARO, Weekly Hotel & Restaurant magazine (HOTERES), Tatler Asia, Tatler Singapore, Tatler Philippines, Upscale Living magazine, Philippine Star, Travel+Leisure Southeast Asia, Philstar TV, Cignal One News, TAGTHAi blog, TEG, The Art of Business Travel, The Australian, Tater Hong Kong, The Daily Tribune, The Korea Herald, The Hindu, The Hotel Journal, The Standard, The Star, Seven Network, South China Morning Post, South China Morning Post Style, Tatler, Tatler Homes, TEG, Trav42, Travel Link Daily, The Straits Times, The Straits Times Singapore, The Times of India, Times Life, thesmarttravelers.com, Travel Asia Now, TravelDine, Travel & Leisure China, Travel + Leisure India & South Asia, Travel + Leisure Southeast Asia, Travel + Leisure Southeast Asia, Hong Kong & Macau, Travel Weekly Asia, Travel Update Philippines, Travelife Magazine, Traveller, Tripscout, ttgasia.com, ttgmice.com, TTGmice , micenet, TTGAsia, Ultimate Encounters, Vanilla Luxury, Venue Magazine, Vogue India, Voyage Magazine, WAYFARER, wanderpath.com, weibo.cn, Whetstone Magazine, World's 50 Best Hotels, www.renaesworld.com.au, Yahoo Lifestyle, yahoo!Japan, Yoga, Wine & Travel, Zafigo.

TravMedia's IMM Asia 2023 Exhibitors (A-Z): Accor, AirAsia, Alii Palau Airlines, Anantara Desaru Coast Resort & Villa, Anantara Hotels & The Vietage Vietnam, Anantara Hotels, Resorts & Spas Maldives, andBeyond, Artyzen Singapore, Atlas, Atout France, Aurora Expeditions, Austrian National Tourist Office, Azerai, Baden-Baden Tourism Board, BWH Hotels, Centara Hotels & Resorts, Club Med, COMO Hotels & Resorts, Conrad Hotels & Resorts Singapore, Croatian National Tourist Board, Destination Gold Coast, Ennismore, Expedia, Far East Hospitality, Far East Hospitality | Sentosa Hotels, Four Seasons Bali, Georgian National Tourism Administration, Grand Hyatt Bali, Hilton, Hilton, Hoshino Resorts TOMAMU, Hotel Chinzanso Tokyo, Imperial Hotel Tokyo, InterContinental Bali Resort, Jumeirah Bali, Kyoto Convention & Visitors Bureau, Leading Hotels of the World, Luxury Lodges of Australia, Marina Bay Sands, Merlin Entertainments, Minor Hotels, Mirador torre Glòries, Mondrian Singapore Duxton, Mount Faber Leisure Group, New York City Tourism + Conventions, Norwegian Cruise Line, Ovolo Hotels, Preferred Hotels & Resorts, Promotion Bureau of the Principality of Monaco, Pulse Hotels & Resorts, Raffles Bali, Raffles Jakarta, Raffles Singapore, Regent Seven Seas and Oceania Cruises, Resorts World Sentosa, Sands Resorts Macao, Sentosa Development Corporation, Shangri-La Group, Shinta Mani Hotels, Six Senses Thailand, Six Senses Uluwatu, Bali, Sofitel Bali Nusa Dua, South Australian Tourism Commission, Swissotel Jakarta PIK Avenue, Switzerland Tourism, The Apurva Kempinski Bali, The Asa Maia, The Ascott Limited, The Lux Collective, The Slate Phuket, The St. Regis Bali & The Laguna, A Luxury Collection Resort & Spa, Tokyu Hotels, Tourism and Events Queensland, Tourism Australia, Tourism New Zealand, Tourism Northern Territory, Tourism Tasmania, Tourism Tropical North Queensland, Tourism Western Australia, Travel + Leisure Co., Travel Oregon, Travel Texas, Vakkaru Maldives, Vanuatu Tourism Office, Villa Finder, Visit Victoria, visitBerlin, VisitCanberra, Walk Japan, Wyndham Hotels & Resorts.

To learn more about TravMedia and IMM, visit travmedia.com/imm

 -Ends-

For more information, please contact: 

Gaynor Reid | IMM Asia Director of Communications
Gaynor.Reid@travmedia.com 
+65 9108 3577 

Julie Ott | TravMedia Asia Acting Regional Director
Julie.Ott@travmedia.com 
WhatsApp +61 401 240 940

Lauren Moelk | Chief Communications Officer
lauren.moelk@travmedia.com

About IMM

TravMedia's IMM is the leading travel industry event for travel brands and destinations to connect with the media. In its 11th year, IMM hosts more than 2,500 media and international travel brands annually in six countries worldwide.

The TravMedia Summit, held on day one of IMM, is the forum for the travel industry to connect and learn from our most influential leaders. The one-day conference brings together travel PR professionals, editors and travel writers to inspire ideas, share insights and discuss the trends, opportunities and challenges affecting our industry.

International Media Marketplace events include IMM North America in New York City on 24-25 January 2024; IMM UK in London on 19-20 February 2024; IMM Australia in Sydney on 22 -23 February 2024; IMM Germany in Berlin on 4 March 2024; IMM France in Paris on 13 March 2024; and IMM Asia 2024 dates to be confirmed.

For more information and registration for IMM 2024 events, visit www.travmedia.com/imm or email imm@travmedia.com.

About TravMedia 

TravMedia is the travel industry's only global media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PR Professionals and media to network and share press releases, stories and ideas. The platform hosts thriving online communities and is an essential daily tool for collaborating and developing long-lasting relationships. 

TravMedia provides travel news feeds in Australia, Asia, Brazil, Canada, China, Europe (Germany/Switzerland/Austria and France/Monaco/ Benelux), the U.K., the U.S., the Middle East, New Zealand and South Africa. It connects more than 25,000 travel media and more than 20,000 travel brand PRs worldwide via an online newsroom, press release distribution, events, Journalist Alerts and daily industry updates.

To learn more and register for TravMedia, visit www.travmedia.com.