WEST PALM BEACH, Fla. – August 9, 2023 – Discover The Palm Beaches (DTPB), the official tourism marketing organization for Palm Beach County, proudly announces the launch of its brand-new website, offering users an immersive platform to discover the unmatched array of offerings and hidden gems available throughout the 39 various towns and cities that make up America's First Resort Destination.

With stunning visuals and intuitive navigation, the enhanced digital design provides a user-friendly experience for visitors and residents alike. Featuring comprehensive information on the destination's diverse accommodations, attractions, dining, events and more, the redesigned website serves as a one-stop resource for everything The Palm Beaches has to offer, including an improved official partner listing guide, real-time hotel rates, plus booking referrals to multiple top hotel sites.

"We are excited to finally unveil our new website, which truly captures the essence of The Palm Beaches through fresh new imagery and artistry," said Jorge Pesquera, President and CEO of Discover the Palm Beaches. "We wanted to create a platform, with robust new features and innovative content, that not only showcases our beautiful region, but also makes it easy for visitors to plan their trip and discover the exceptional experiences available in our destination."

Through digital innovation, the site leverages natural language processing (NLP) technology to serve relevant content to users, keeping them engaged on initial and repeat visits. The site complements marketing campaigns from local partners by improving advertising targeting capabilities to serve relevant ads to users based on content engagement. Additionally, each page leads with design elements commissioned from local artists such as swaying palm fronds, colorful botanicals, and arches symbolizing the architecture in The Palm Beaches.

While navigating through the site, users will observe new pages highlighting the array of partners working in collaboration with DTPB, as well as helpful navigation tools for an elevated and immersive experience, such as the search feature in the new full-navigation menu. Real-time hotel rates are gathered and aggregated for a seamless planning experience while TripAdvisor integrations provide reviews from real users at the click of a button. The website will be updated once more to include two new menu sections focused on Meetings and Trade Travel. These additions relay an important message from DTPB to corporations and event planners; the destination is open to travelers looking for more than just an idyllic vacation.

For more information and to explore the new website, please visit www.ThePalmBeaches.com.

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About Discover The Palm Beaches

Discover The Palm Beaches is the official 501(c)(6) not-for-profit, accredited tourism marketing organization that promotes the collection of 39 cities and towns commonly referred to as The Palm Beaches, which spans more than 2,300 square miles and boasts 47 miles of pristine beaches from Highland Beach and Boca Raton to Jupiter and Tequesta. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers from around the state, country and globe to visit Palm Beach County. The Palm Beaches have a rich history in hospitality as America's First Resort Destination® and tourism is among Palm Beach County's major industries, generating $9.7 billion in economic impact during 2022.

The Palm Beaches are home to more than 19,100 hotel rooms and feature more than 100 family-friendly attractions, an abundance of world-class luxury, award-winning restaurants, and 125 miles of peaceful waterways for on- or in-the-water activities, including 160 artificial reefs that line the Atlantic Ocean's Gulf Stream current. 160 golf courses have earned it the moniker of Florida's Golf Capital®, as well as The Cultural Capital of Florida® due to its thriving entertainment scene of more than 200 art and culture organizations. Situated along I-95, The Palm Beaches are accessible via Palm Beach International Airport (PBI), which offers more than 200 daily nonstop flights across the United States and seasonal lift to/from Canada. The Palm Beaches are also conveniently located within driving distance of Fort Lauderdale-Hollywood and Miami International airports.

For more information about The Palm Beaches, visit www.ThePalmBeaches.com or on social media (Instagram, Facebook, Twitter, YouTube, LinkedIn and TikTok). Visitors and residents can take advantage of county-wide deals via The Palm Beaches Savings Pass.  They can also tune in to The Palm Beaches TV for 24/7 streaming content of the destination's hotels, attractions, restaurants and experiences.

MEDIA CONTACT
The Palm Beaches
PR@thepalmbeaches.com
561-233-3030