17th July 2023: Serenity - The Art of Well Being, a luxury spa brand developed by United Investments Portugal, celebrates its 7th anniversary this month with a one-of-a-kind campaign taking place at all three brand locations - Pine Cliffs Resort in Albufeira, Hyatt Regency Lisboa, and Sheraton Cascais Resort - from July 17th to 23rd.

Throughout the entire week, the signature treatments "Sense of Algarve," "Sense of Lisbon," and "Sense of Cascais," as well as beauty products available for sale, will be offered at a 20% discount. Additionally, exclusively at the Pine Cliffs Resort location, customers who purchase a service at Style - Hairdresser & Barber Shop will receive another service of lesser value for free. On July 19th at 7:00 PM, ZEST will host a nutrition workshop titled "How to Maintain a Balanced Diet During Vacation?" presented by the brand's nutritionist, Rita Andrade.

To mark this occasion, United Investments Portugal has announced the expansion of the Serenity brand beyond borders with the opening of its first location at Fairmont the Palm in Dubai.

This new space, covering approximately 1500m2, will open its doors in November 2023, offering the distinctive features that characterize the brand: a room for oriental massages, a Hammam, wellness programs of varying durations, and a dedicated signature treatment aligned with the local culture called "Senses of Dubai."

Maria d'Orey, Corporate Director of Serenity - The Art of Well Being, emphasizes that "This is a significant step for the brand. Venturing outside our comfort zone and opening a new spa that guarantees the same standards of excellence we are accustomed to will undoubtedly be a great challenge. We have been preparing for this opening for many months to ensure its resounding success. We have delved into the culture of Dubai, the needs, tastes, and expectations of our future customers, which, due to cultural differences, have required us to make numerous technical adjustments and introduce new offerings. I am very excited and confident that this will be another challenge successfully overcome."

It is worth noting that Serenity - The Art of Well Being is a luxury spa brand developed by United Investments Portugal (UIP), the leading owner and manager of luxury resorts in Portugal, aiming to provide memorable experiences, perfect environments, and programs that promote health and well-being in the broadest sense.

Since its inauguration in Portugal 7 years ago, Serenity has experienced significant growth, offering over 100 different treatments on its menu. Currently, the brand performs approximately 23,000 treatments annually, with the CBD Massage, signature treatments, and weight loss treatments being the most sought-after.

As one of Europe's best and largest spas, Serenity has already received numerous awards at the World Luxury Spa Awards, including "Best Luxury Spa Destination" in Portugal and "Best Luxury Wellness Spa" in Europe in 2018. Its director, Maria d'Orey, received the "Best Spa Manager in Portugal" award at the 2017 World Luxury Spa Awards, and that same year, Serenity also won the "Best Resort Spa" award.

For more information visit https://serenity-spa.com/en/home/

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About Serenity - The Art of Well Being Serenity - The Art of Well Being is a new luxury spa brand developed by United Investments Portugal (UIP), the leading owner and manager of luxury resorts in Portugal. The Serenity - The Art of Well Being brand aims to provide memorable experiences, perfect environments, and programs that promote health and well-being in the broadest sense. Its mission is to promote a harmonious combination of idyllic settings, excellent products and services, and personalized experiences for the body, mind, and spirit. The brand draws inspiration from indigenous healing cultures and a deep belief in well-being as a fully integrated process.

As one of Europe's best and largest spas, it has already won numerous awards at the World Luxury Spa Awards, including "Best Luxury Spa Destination" in Portugal and "Best Luxury Wellness Spa" in Europe in 2018. Its director, Maria d'Orey, received the "Best Spa Manager in Portugal" award at the 2017 World Luxury Spa Awards, and that same year, Serenity also won the "Best Resort Spa" award.

The brand, one of the finest and largest spa brands in Europe, is located at Pine Cliffs, a Luxury Collection Resort in Albufeira, Sheraton Cascais Resort, and Hyatt Regency Lisboa.

About United Investments Portugal United Investments Portugal (UIP) is part of the Al-Bahar Investment Group consortium and is the supporting entity behind Pine Cliffs Resort, Sheraton Cascais Resort, the award-winning wellness and spa brand Serenity - The Art of Well Being, and Hyatt Regency Lisboa.

UIP is also a shareholder of the Yotel Hotel Group, which ranks first in the "Top 9 Leading Hotel Technological Brands" with hotels in New York, San Francisco, Boston, Singapore, Europe, and most recently, Istanbul.