SYDNEY Australia, 17 July 2023: Independent public relations and communications agency Anne Wild & Associates (AWA) has been appointed by AYANA Estate and AYANA Komodo Waecicu Beach to represent their exclusive resorts in Bali and Komodo, Indonesia.

With a remit to rebuild brand awareness and drive sales in both consumer and trade markets as Australians and New Zealanders continue to embrace Asian travel, AWA will work alongside its Balinese partner agency Scop3 to deliver a comprehensive media and communications program to reinforce AYANA’s unique proposition not just as the premier integrated resort in Bali, but in all of Indonesia.

Named after a ‘place of refuge’ in Sanskrit, the four distinctive properties comprising AYANA Estate – AYANA Resort, AYANA Villas, AYANA Segara and RIMBA by AYANA – sit within the 90-hectare Karang Mas Estate which enjoys majestic ocean views from its clifftop location above Jimbaran Bay, just 12km from Bali’s airport.

Each property has its own distinctive character and a range of accommodation options, from guest rooms and suites to multi-room villas, ensuring there’s an ideal option for every type of traveller, from honeymooners and families to multi-generational groups or those celebrating milestone occasions. Adding to the appeal, guests staying at any AYANA Estate property can access facilities across the entire portfolio, including 14 swimming pools, 26 restaurants and bars, 15 MICE and wedding venues and a 22,000sqm Thermes Marins Thalasso Spa

The five-star AYANA Komodo Waecicu Beach is an hour’s flight away on the rugged, scenic island of Labuan Bajo, the ‘launching point’ for trips to the home of the famous Komodo Dragon and an aquatic playground renowned for year-round scuba diving and watersports. This is also the home to the deluxe AYANA Lako’dia, a 54-metre-long traditional phinisi yacht sleeping up to 18 guests which undertakes decadent voyages around Komodo National Park. 

This appointment caps off a stellar first half of the year for AWA’s Travel & Lifestyle Division, which has recently added boutique Southeast Asian river cruise company Heritage Line, Myconian Collection in Mykonos, and Pan Pacific Hotels Group in Asia to its stable of travel and tourism clients.

Commenting on the appointment, AWA’s Managing Director Anne Wild said: “Travel is one of our passions at AWA, and we are delighted to partner with AYANA at a critical time for the brand, with a raft of innovative developments in the pipeline.  Indonesia resonates incredibly well with luxury-loving local travellers, and we’re excited to showcase the incredible offering at Bali’s largest integrated resort AYANA Estate, and to inspire visitors to explore exotic Komodo, one of the region’s less discovered gems.”

AWA’s Head of Travel & Lifestyle Anna Caswell added: “With Bali recently taking over as the number one destination of choice for Australians, we are looking forward to sharing our extensive expertise in luxury travel to showcase AYANA’s beautiful properties and sailings with travellers looking to experience the very best in Indonesian culture, cuisine, style and hospitality.”

AWA’s travel expertise has been recognised by the global Travel Lifestyle Network (TLN), with AWA selected as TLN’s representative agency in Australia and New Zealand.  Anne Wild also sits on the TLN Board heading up the APAC region. 

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AYANA and staff images can be found here.

About Anne Wild & Associates

Celebrating 25 years of PR excellence in 2023, Anne Wild & Associates (AWA) has cemented its reputation as a successful Australian-owned public relations consultancy with a raft of high-profile campaigns under its belt. Specialising in two core business streams: Travel & Lifestyle and Business & Innovation, AWA is a member of the Public Relations Institute of Australia’s Registered Consultancies Group and is the Australian and New Zealand representative agency of the global Travel Lifestyle Network (TLN).

About AYANA Estate     

Just 12 km from Bali’s international airport, AYANA Estate enjoys a majestic 1.3 km stretch of cliff-front coastline above Jimbaran Bay. The 90-hectare estate is home to four award-winning resorts:

• AYANA Resort Bali, whose 294 rooms and suites blend classic elegance with traditional Balinese aesthetics, with each featuring marble bathrooms, furnished balconies, and interconnecting doors
• AYANA Segara Bali, whose 197 rooms and suites bring a contemporary indoor-outdoor twist to the legendary Balinese-inspired AYANA experience
• AYANA Villas BALI, whose 78 luxurious villas feature private plunge pools and spectacular ocean backdrops
• RIMBA by AYANA BALI, a 403-room family-friendly resort

AYANA Estate is also home to AYANA Residences, Bali’s first purely residential community integrated within a 5-star resort, and the 22,000sqm AYANA Spa, featuring 53 treatments rooms including one of the world’s largest hydrotherapy seawater pools, set on a cliff above the Indian Ocean at Spa on the Rocks. The estate also offers 15 wedding venues; 14 freshwater swimming pools including a children’s pool; the saltwater infinity Ocean Beach Pool at the cliff’s base; a private beach; 26 dining venues; 15 meeting venues; a business center, an 18-hole golf putting course; 2 tennis courts; a jogging track; 2 fitness centers; and 2 kids’ clubs.

About AYANA Hospitality           

Established in 2009, the AYANA Hospitality portfolio comprises ten luxury hotels and residences: AYANA Resort Bali, AYANA Villas Bali, RIMBA by AYANA Bali, and AYANA Residences Bali within AYANA Estate, Bali; along with AYANA Midplaza Jakarta and AYANA Residences Jakarta in Indonesia’s capital; AYANA Komodo Waecicu Beach in Labuan Bajo on the island of Flores; and Delonix Hotel Karawang and Delonix Residences in Karawang, West Java. AYANA Hospitality is recognised for its genuinely caring and attentive service inspired by its guiding principle of Tri Hita Karana, a Balinese philosophy evoking harmonious living with one’s inner-being, other human beings, and nature. AYANA means “a place of refuge” in Sanskrit; AYANA Hospitality properties are where peace, harmony and happiness are embodied and celebrated.