Sydney, Australia – 29 June, 2023 – Ahead of its opening in October 2023, W Sydney has forged a partnership with Genesis Motors, a new-generation luxury car brand focused on creativity and design innovation, to create a suite of magnetic experiences for guests.

 The exclusive automotive partnership between W Sydney and Genesis Motors will allow hotel guests to arrive, connect with and explore the city in luxury. Aligning both brands' commitment to create experiences that are exceptional, design-driven and unexpected, Genesis and W Sydney will offer a fleet of state-of-the-art branded vehicles for VIP pick-ups, special guest drives and staycation loans. The partnership will highlight the Genesis Electrified GV70 and GV60 and in line with W Sydney's sustainable stance, Genesis branded EV chargers will be installed at the hotel to encourage environmentally respectful journeys to and from the hotel precinct.

"We are delighted to partner with Genesis Motors Australia," said Craig Seaward, General Manager of W Sydney. "Both W Hotels and Genesis Motors share a commitment to igniting curiosity and reimagining luxury. Together, we aim to create moments that inspire freedom, encourage adventure and appeal to the next-gen luxury traveller."

“A new approach to luxury and design sits at the heart of the Genesis brand, and we share this with our friends at W Sydney” says Connal Yan, Head of Genesis Motors Australia. “We both believe in innovation and creativity and in sharing truly inspirational experiences with our customers. We can't wait for W Sydney to open its doors and to see our Genesis vehicle parked on the concourse of this iconic new Sydney hotel.” 

Set in the heart of Sydney's Darling Harbour, W Sydney is the city's newest design icon, a hotel that challenges the status quo at every turn. From dramatic curves of its futuristic 'Ribbon' exterior to its masterful design interiors, W Sydney forges its own path to create a new landmark for the harbour. With a passion for reimagining the guest experience, W Sydney is set to ignite Sydney, and is connecting with partners such as Genesis Motors ahead of its highly anticipated launch.

Genesis delivers customer experiences that go beyond products, embodying an audacious, progressive spirit within its unique design aesthetic. With a range that includes three stunning all-electric vehicles, Genesis is paving the way for a sustainable, design-driven future and connecting with partners such as W Sydney to deliver that vision.

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Media Contacts:

Sophie Curtis

BLACK Communications

E: sophie@blackcommunications.com.au

T:  +61 0413 607 695

Kim Veverka-Bray

BLACK Communications

E: kim@blackcommunications.com.au

T:  +61 8399 3005

About W Sydney

With a glittering natural harbour, golden beaches, iconic landmarks, and diversity embraced, Sydney is the thriving global hub of Australia. W Sydney is set on the city's magnificent waterfront in Darling Harbour, with immediate access to the CBD, International Convention Centre, and harbour entertainment precinct. In addition to its 585 luxury rooms and suites, W Sydney will also feature a two-storey rooftop bar, heated infinity pool overlooking Darling Harbour, AWAY® Spa, FIT gym, all-day dining restaurant, Living Room and bar and state-of-the-art event spaces. A member of the Marriot Bonvoy travel rewards program, W Sydney is set to bring its unique take on luxury, design, and charisma to Sydney when it opens its doors in October 2023.

About W Hotels Worldwide

Born from the bold, 24/7 culture of New York City, W Hotels has redefined hospitality for over two decades, breaking the norms of traditional luxury wherever the iconic W sign lands. With nearly 60 hotels around the globe, the detail-driven design, iconic whatever/whenever service, and buzzing, signature Living Rooms create an experience that is often imitated but never matched. Dynamic and invigorating, the brand celebrates each traveler's desire to uncover the destination through a lens that is distinctly W. For more information on W Hotels, visit  www.WHotels.com/TheAngle or follow us on Twitter, Instagram, and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit www.MarriottBonvoy.Marriott.com.

About Genesis

Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future. Genesis designs customer experiences that go beyond products, embodying audacious, progressive, and distinctly Korean characteristics within its unique 'Athletic Elegance' design identity.

With a growing range of luxury models - including the G70, G80, GV60, GV70, and GV80 - Genesis aims to lead the age of electrification by focusing on a dual electrification strategy involving fuel-cell and battery EVs, starting with its G80, GV70 and GV60 electric models. Genesis has stated its commitment to becoming a 100% zero-emission vehicle brand by 2030 and to pursuing carbon neutrality by 2035. Since its initial launch in Korea, Genesis has emerged in key global markets including North America, Europe, China, Australia, Russia, and the Middle East, establishing a strong relationship with customers around the world. For more information, please visit the official website at https://www.genesis.com. Please see the high-res imagery linked HERE.