26 Jun 2023
International Tennis Star, Casper Ruud, Signs on as Globalbrand Ambassador for Samsonite Launching New Collection

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Samsonite

Samsonite, the world's leading premium luggage brand, is proud to announce that one of the most talented tennis players inthe world, Casper Ruud, has become their global brand ambassador, launching his new and exclusive, sustainable luggage collection.

As a frequent traveller, Casper relies upon having the best luggage and backpack to suit his lifestyle on and off the court,and with the innovative Proxis and Ecodiver collection he gets just that. Samsonite, a manufacturer of high-quality luggagefor over 110 years, has a market leadership position in the industry with a brand that embodies leadership, innovation, andrespect for authenticity. These are all values that Casper shares which is why he is so excited to endorse Samsonite brand.

“I'm playing tennis and traveling around the world for most of the year and I love it. Because of this, I need durable luggage thatmakes it easy for me to get around and also looks good at the same time. I have 5 simple rules in sports as well as when it comesto travel which you can discover in our video.” says Casper. “Having durable bags and suitcases that last matters to me. Qualityis essential, and that is why I choose Samsonite. Every journey starts with ambition. Pushing harder, reaching goals, no matterwhat. So I did. Travelling is a big part of my life and I want to stay comfortable without compromising on my style.”

The partnership will feature Casper using the latest backpacks and suitcases from Samsonite. Casper will travel with theProxis luggage and his Ecodiver backpack and discover how they stand up to the wear and tear of life on the go as a tennisplayer. “We are thrilled to welcome Casper as one of our global brand ambassadors, as we share similar values, notably trust,resilience, and performance. Light, strong and more sustainable, our Proxis luggage and Ecodiver backpacks match perfectlywith Casper's travelling experiences.” Says Edouard Wattel - Samsonite Vice President.

NOTES TO EDITORS:

Proxis. Fully equipped for outstanding travel experiences.

Unlock a new era of high performance travelling with Proxis. The outer shells of these suitcases are made from Roxkin™,an exclusive multi-layered material developed by Samsonite. It bounces back into shape, offering remarkable strength,resilience and lightness. All Proxis luggage is also covered by wecare, Samsonite's new global service plan that includes extrawarranty benefits and the opportunity to recycle or repurpose a Proxis suitcase after 5 years of usage. The sophisticateddesign of this collection resonates confidence and it is fully equipped to meet all your travel needs. Suitcases come withsmooth rolling double wheels and an elongated (only on the check-in sizes) double tube pull handle to ensure effortless andstable maneuvering when on the go. And for even greater protection, the secure locking system with an integrated TSA lockand kissing sliders safely protects your belongings during travel. Neatly packing is made easy thanks to the dividers andcross ribbons on the inside. The cabin suitcase also has an in-built USB port, dedicated power bank pouch and hiddenexpandability, which makes it the perfect companion for both short and longer trips.

Ecodiver backpack

Ecodiver sets a new standard within our casual assortment. This collection combines practicality with a stylish design andwas developed with special attention to security and comfort. Using recycled materials, Ecodiver perfectly matchesSamsonite's 'Responsible Journey' commitment. The water-resistant coating makes this range the perfect choice for alloutdoor adventures and endless strolling in the city.

About Casper Ruud

Born in Oslo, Norway, 24-year-old Casper Ruud quickly made a name for himself on the international junior tennis circuit in hisearly years by reaching the ITF world #1 spot as a Junior in 2016. He quickly transitioned onto the ATP tour and made headlines in2017 by reaching the semi-finals in Rio de Janeiro as a wild card. This breakthrough performance catapulted him near the top-100rankings, and in February 2020, Casper made history by becoming the first ever player from Norway to win an ATP title (BuenosAires).

Casper continued to show his potential, winning a total of 5 ATP titles in 2021 (including 3 consecutive) and firmly settling in theworld's top-10 rankings. Casper did not slow down in 2022, winning two more ATP titles and setting yet another milestone in hisyoung career by reaching his first ever Grand Slam Final at Roland Garros in Paris, only falling to 14-time Champion Rafael Nadalin the end. Proving that he can compete on all surfaces, Casper then made a run to the US Open Finals in New York, leaving NewYork with a career-high ranking of world #2.

Finishing the year in style, Casper reached the Finals of the Nitto ATP Finals in Turin, Italy in November, adding yet anothermilestone in what has been the most successful year in his career. In December, Casper was awarded the Stefan EdbergSportsmanship Award for the 2022 season, a recognition for his fair play, professionalism, and integrity on and off the court. Casperis the son of Christian (a former professional tennis player himself) and Lele Ruud, and has two younger sisters, Caroline andCharlotte. In his spare time, Casper is an avid golfer (single digit handicap) and enjoys spending time with his friends, driving hisfavorite cars, and giving back through charity and community initiatives as a global ambassador for charity organizations W-Initiative and Right To Play.

ABOUT SAMSONITE

Founded in 1910, Samsonite is the world leader in superior travel bags, luggage, backpacks and accessories. Renowned forbreakthrough research and development, Samsonite builds trusted, innovative and sustainable products that elevate the way wetravel. Inspired by the past and built for the present, Samsonite's purpose is to pack confidence into every single journey and believesthat the people who experience the world will move it forward. www.samsonite.com Samsonite is a registered trademark ofSamsonite IP Holdings S.àr.l. ©2020 Samsonite IP Holdings S.àr.l. All Rights Reserved.

www.samsonite.co.uk 

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