SYDNEY, 10 May 2023 – To support its global expansion plans, the Singapore-based Pan Pacific Hotels Group (PPHG) has appointed Anne Wild & Associates (AWA) alongside its Travel Lifestyle Network (TLN) partners in South-East Asia, the UK and the USA, to help co-ordinate its international public relations in the Australian and New Zealand markets.

AWA will work alongside SCOP3 Group in South-East Asia; Zapwater Communications in the USA; and The PC Agency in the UK to promote PPHG and its brands - Pan Pacific, PARKROYAL COLLECTION and PARKROYAL and further cement PPHG and its brands as the hotel group of choice for a new generation of experience-driven city travellers.

With over 50 hotels and resorts in more than 30 key cities, the Pan Pacific Hotels Group will be launching the highly anticipated opening of HOTEL BELLUSTAR, a Pan Pacific Hotel and HOTEL GROOVE, a PARKROYAL Hotel in Tokyo, Japan on 19 May, Pan Pacific Orchard Singapore on 1 June, and the multi-million dollar refurbishment of the Pan Pacific Singapore on 1 August, that will set a new benchmark for the brand's graceful luxury.

"We're thrilled to showcase PPHG's Asian expansion in the Australian and New Zealand markets, to be part of the the PR activations for the Group's growth, and to use our in-depth industry expertise to showcase PPHG's innovative approach and exciting expansion strategy,” said Anne Wild, Managing Director of Anne Wild & Associates. “We are looking forward to leveraging our unique partnership with the Travel Lifestyle Network to tap into the specific market knowledge and expertise of leading agencies around the world to deliver exceptional results for this prestigious new client."

“We look forward to working closely with SCOP3 Group and the TLN agencies, including Anne Wild & Associates, to implement our global PR strategy as part of our group expansion in key cities such as Tokyo, Nairobi, Jakarta, Hanoi, Bangkok, Phnom Penh, Siem Reap and our home ground, Singapore. The agencies will be our key strategic partners in driving our brand visibility and growth presence in global markets,” said Cinn Tan, PPHG's Chief Commercial & Marketing Officer.

Anne Wild & Associates will be focusing on curated media trips, events and other brand experience programmes as part of the campaign to build global awareness of Pan Pacific Hotels Group.

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For more information or to arrange an interview please contact:
Anna Caswell
Head of Travel & Lifestyle, Anne Wild & Associates
Email: acaswell@awassociates.com.au Tel: +61 2 9440 0414 / +61 402 336 082

About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a global hospitality company that owns and/or manages more than 50 hotels, resorts and serviced suites across three brands – “Pan Pacific”, PARKROYAL COLLECTION, and PARKROYAL – encompassing more than 30 cities across Asia Pacific, North America and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.

Pan Pacific Hotels and Resorts delivers sincere and graceful service to every guest with a passion for excellence.
PARKROYAL COLLECTION Hotels and Resorts is driven by our passion for life and sustainability.
PARKROYAL Hotels and Resorts is distinguished by its passion for people and places, immersing every guest in local and authentic cultures.

About Anne Wild & Associates
Celebrating 25 years of PR excellence in 2023, Anne Wild & Associates (AWA) has cemented its reputation as a successful Australian-owned public relations consultancy with a raft of high-profile campaigns under its belt. Specialising in two core business streams: Travel & Lifestyle and Business & Innovation, AWA is a member of the Public Relations Institute of Australia's Registered Consultancies Group and is the Australian and New Zealand representative agency of the global Travel Lifestyle Network (TLN).