18th April 2023: Inghams, the trusted walking, ski and Lapland tour operator, have today revealed a brand new look and feel.

Alongside the new branding, the company launches a renewed celebration of their passion for the great outdoors. Delivered through a slick new logo, website and brand imagery, the rebrand encourages anyone itching for an outdoor adventure to do so with Inghams. Inviting guests to tap into 85+ years of exploring the outdoors, Inghams are offering the tips, experience and protection guests expect from an established travel team, with enough flexibility to make the holiday theirs.

This unveil also comes with a shift within the Inghams summer agenda. Appealing to the 28% of people in Mintel's Dec '21 report who were interested in going on a walking holiday, compared to 19% who have actually been on one, no longer will the programme be known as 'Inghams Summer', but instead be categorised as 'Inghams Walking', building on the brands long walking heritage and expertise.

The Inghams Walking programme will be done differently, based in one (sometimes two) locations, with no fixed itinerary. Instead, Inghams are offering the freedom to explore as much or as little of the local area on foot. In destinations with incredible scenery, guests can take the time to explore existing walks and pause to enjoy the moment, with no need to pack every night.

The programme invites holiday makers to walk the walk this summer in Italy, France, Switzerland, Slovenia and Austria, and uncover hidden gems on Inghams 'stay and walk' holidays. With optional included guided walks in selected destinations, this approach will offer plenty of opportunities for guests to walk and sightsee, enjoy local food and drink, or just relax.

Inghams COO, John Mansell said;

“It's incredibly exciting to be able to launch our new Inghams branding at the end of what has been a record winter for our Inghams ski and Lapland programmes -and as we move into summer, we are proud to be building on our heritage with our walking programme.   

The new direction will align our summer and winter products under one coherent identity while we continue to deliver exceptional holidays in the great outdoors.

The pandemic renewed interest in getting back to nature and spending time outside, and this continues to be a priority for many. At Inghams we pride ourselves on bringing that great outdoors to our guests all year round, building on our heritage and continuing to do more and more to look after the environments we visit.”

Inghams Head of Walking Product, Laura Mason said;

“We've designed our Inghams Walking programme for people to discover the most beautiful, breath-taking scenery for walking, alongside the most fabulous local food, drink and experiences.

These holidays are created with freedom and flexibility, in stay and walk locations where guests can walk as much or as little as they choose, to fill the gap in the market for people who love to holiday as much as they love to walk.”

2023 Lead in Prices:

Italy: 7 nights half board at Hotel Bologna, Lake Garda. Flying 10th May 2023 from Newcastle, from £499 per person. Based on 2 adults sharing.

Austria: 7 nights bed and breakfast at Haus Edelweiss, Alpbach. Flying 27th May 2023 from Bristol or Manchester from £499 per person. Based on 2 adults sharing.

France: 7 nights bed and breakfast at Hotel La Folie Douce, Chamonix. Flying 13th May 2023 from London Gatwick, Luton or Bristol from £699 per person. Based on 2 adults sharing.

Slovenia: 7 nights bed and breakfast at Hotel Astoria, Lake Bled. Flying 27th May 2023 from Birmingham from £719 per person. Based on 2 adults sharing.

Switzerland: 7 nights bed and breakfast at Eiger Lodge, Grindelwald. Flying 24th May 2023 from London Gatwick or Luton from £959 per person.

https://www.inghams.co.uk/walking-holidays

-ENDS-

For Images: credit Inghams and Adobe Stock

Download walking images here: https://hotelplan.chorus.thirdlight.com/link/byi3j6g4oqr6-6ezden

Download logos and banner image here: https://hotelplan.chorus.thirdlight.com/link/f3zwnpfzp1td-et4z08

Inghams' Company Information

Inghams was founded by Walter Ingham in 1934, born out of his enduring passion for ski, mountaineering and walking.

Today, Inghams offers ski holidays in the winter to 76 resorts in 7 countries, plus winter wonderland and Santa Breaks to Lapland, with flights from 15 UK regional airports. In the summer, it also offers European walking holidays in the great outdoors, to Austria, France, Italy, Switzerland and Slovenia. For more information, visit www.inghams.co.uk.

Media: Contact details:  Elise Wortley, Senior PR Executive, elise.wortley@hotelplan.co.uk, 07952171983.