Australia says Come & Say G'Day at IMM 2023  | Over 300 media and almost 100 influencers registered for TravMedia's two-day show.

TravMedia has today announced Tourism Australia as Headline Sponsor of IMM 2023.

The headline sponsor announcement comes as Tourism Australia's global campaign, Come and Say G'day, is live in 15 key international tourism markets worldwide. The campaign, featuring Ruby, a CGI animated souvenir kangaroo voice by Australian actor Rose Byrne, reminds international travellers why 'There's Nothing Like Australia'.

Tourism Australia will be joined at IMM by six Australian State Tourism Organisations -  Destination NSW; The South Australia Tourism Commission; Tourism Western Australia; Tourism Northern Territory; Tourism & Events Queensland, and Visit Victoria. As part of its overall sponsorship Tourism Australia also hosts the official IMM Lunch on day one.

Now in its eleventh year, IMM (QEII Centre, 13-14 March 2023) is established as the leading global event connecting the travel industry and the media. Over 200 delegates representing almost 150 tourism and travel brands will attend London's flagship show (www.travmedia.com/immuk/). Over 300 media and 100 influencers are registered.

IMM features two days of pre-booked meetings with journalists at exhibitor stands, with influencer meetings and professional development sessions added to the mix on day two. Over 10,000 meetings have already been preferenced through IMM's Meetings Manager technology.

Sally Cope, Regional General Manager UK/Northern Europe at Tourism Australia said:

"Since Australia's borders reopened just over a year ago, the media and content creators have been an invaluable part of helping us to rebuild our tourism industry by telling our stories for us. As we now look ahead to the future, our support of IMM in London is a reflection of the value we see in supporting writers and content creators ongoing. IMM is a fantastic event for establishing and maintaining those relationships and we're thrilled to be a part of it this year.”

Said Henry Hemming, TravMedia UK's Managing Director: “We're thrilled that Australia has chosen IMM to say G'day in a big way to hundreds of journalists and influencers. We value Australia's participation in the show, year in and year out, and their sponsorship of IMM 2023 is the icing on the cake.”

IMM 2023's other sponsors are Israel Government Tourist Office (IMM Breakfast Sponsor day one); FlightCentre (IMM Evening Drinks Party Sponsor day one); Azerbaijan Tourism Board (IMM Breakfast Sponsor day two); Pure Michigan & Visit Detroit (IMM Lunch Sponsor day two); Princess Cruises (Water Bottle Sponsor) and VisitEngland (Registration Desk & Lanyards Sponsor).

Among the 300+ media registered for the show are journalists representing titles including Daily Mail, Guardian, The Independent, The Financial Times, The Sun, The Times, Daily Telegraph, Condé Nast Traveller, National Geographic Traveller, Lonely Planet, Wanderlust, County Life, Country & Townhouse, Fabulous, Forbes, BA Highlife, BBC Countryfile, Bradt Guides, Travel Weekly, and TTG.

Exhibitor highlights include major delegations from France, Switzerland, Germany, USA and Canada.  New exhibitors for 2023 include travel brands such as G Adventures, Intrepid Travel, Outrigger Hotels & Resorts, Swan Hellenic, and Wightlink, and tourism organisations including Austrian National Tourist Office, Florida Keys & Key West, Tenerife Tourism Corporation, and Visit San Antonio.

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Media Contacts: 

For TravMedia:

Louise Napier

Deputy Managing Director, TravMedia

T: +44 (0)20 3440 8915

E: louise.napier@travmedia.com

For Tourism Australia

Stuart Fyfe
Public Relations Manager, – UK & Northern Europe | Tourism Australia
T: +44 20 7438 4608 

E: sfyfe@tourism.australia.com

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IMM 2023 exhibitors already confirmed include: AE Expeditions, Aisne, Aix-En-Provence, Amelia Island, Florida, Ardennes Tourism, Arras Pays d'Artois Tourist Office, Atlantic Canada, Atlantic Loire Valley, Austin Hill Country, Austrian National Tourist Office, Auvergne-Rhone-Alpes Tourisme, Avignon Tourisme, Azerbaijan Tourism Board, Banff Sunshine Village, BCP Tourism (Bournemouth, Christchurch and Poole), Blenheim Palace, Bonjour Quebec, Brittany Tourism, Canada's Secrets, Carcassonne World Heritage Site, Catalan Tourism Board, Cayman Islands Department of Tourism, Centre des Monuments Nationaux, Deep South USA x2, Destination Beaujolais, Destination Canada, Destination Ile De Ré, Destination Luberon, Destination NSW, Destination Ontario, Destination Orleans Loire Valley, Discover Saskatoon, Düsseldorf Tourist Board, Expedia Group, Explore Cognac, Explore France, Florida's Paradise Coast, Food Drink Devon, G Adventures, Galeries Lafayette Haussmann, Geneva Tourism & Conventions Foundation, German National Tourist Office, Gran Canaria Tourism, Greater Miami Conventions & Visitors Bureau, Gulf of Morbihan Vannes… Out of this World, Hauts-de-France Tourisme, Hello Lille, Highgate – Boston Region, Highgate – New York & Florida, Hong Kong Tourism Board, In Annecy Mountains, Intrepid Travel, Isère Attractivité, Israel Tourist Office, Italian National Tourist Board for UK and EIRE, Jamaica Tourist Board, Journey Beyond, Karpaz Gate Marina, Kynren, Las Vegas Convention and Visitors Authority, Let's GoDo, Loire Valley, Los Angeles Tourism, Lyon Tourism & Congress, Marketing Manchester, Marseille Tourist Office, Mayenne – Sarthe, Médoc Atlantique Tourisme, Meet Boston, Montpellier Méditerranée Métropole, National Trust, Nausicaá, Nevis Tourism Authority, New Smyrna Beach, NewcastleGateshead, Nice Côte d'Azur, Noku Hotels, Normandy Tourism, Nouvelle-Aquitaine Tourism Board, Occitanie Tourist Board, Okinawa Convention & Visitors Bureau, Outrigger Resorts & Hotels, Pas-de-Calais, People Make Glasgow, Philadelphia Convention & Visitors Bureau, Preferred Travel Group, Princess Cruises, Pure Michigan, Pursuit, Ras Al Khaimah Tourism Development Authority, Rocky Mountaineer, Royal Commission for AlUla, Saint Lucia Tourist Authority, SalzburgerLand Tourism, San Francisco Travel, Skyscanner, South Australian Tourism Commission, Swan Hellenic, Swiss Travel System, Switzerland Tourism, Tarn & Garonne Tourism, Tarn Tourism, Tenerife Tourism Corporation, Texas Wine and Music Trail, The Brooklyn Travel Group, The Cotswolds, The Florida Keys & Key West, The Royal Abbey of Fontevraud, This Is Durham, Ticino Tourism, Tourism and Events Queensland, Tourism Australia, Tourism New Zealand, Tourism Northern Territory, Tourism Nova Scotia, Tourism Western Australia, Travel Nevada, Travel Texas, U.S. Travel Association, UnCruise Adventures, Universal Parks and Resorts, Var Tourisme, Vendée - Les Sables-d'Olonne, Virgin Limited Edition, VISIT DENVER, Visit Detroit, VISIT FLORIDA, Visit Isle of Wight, Visit Mesa, Visit North Carolina, Visit Orlando, Visit Pensacola, Visit Portugal, Visit San Antonio, Visit St. Pete/Clearwater, Visit Tampa Bay, Visit Temecula Valley, Visit Valencia, Visit Victoria, Visit Wales, visitBerlin, VisitDenmark, VisitEngland, VisitPITTSBURGH, VisitScotland, Wightlink – Isle of Wight Ferries, Zurich Tourism

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EDITORS NOTES

The first-ever IMM was held in London in March 2013 and has since expanded to all corners of the earth, with annual events now taking place in countries including the USA, Australia, Germany and France.

The technology used by TravMedia has become an essential platform for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.

TravMedia was originally created by a travel journalist seeking a better way to research and report travel news, and the technology has grown to create thriving online communities of travel journalists and travel PR professionals worldwide.