Singapore, 28 February 2023 – Club Med, the leading premium all-inclusive family vacation brand, has appointed GHC Asia as its public relations agency of record for East and South Asia and Pacific (ESAP). GHC Asia's remit is to reinforce Club Med's brand communications strategy by building awareness, consideration and advocacy as the leader in Snow and Sun holidays. In the commercial markets, the agency will deliver creative communications solutions to position Club Med as the preferred choice for hassle-free premium travel experiences across six countries and ten resorts.

Established in 1950, Club Med is one of the first brands to introduce the all-inclusive holiday concept. Dedicated to providing happiness to every guest through its signature formula of great people, transformative experiences, Club Med has since expanded to over 70 resorts worldwide and is highly trusted by families, couples and friends seeking a plethora of services for the ultimate group holiday. These include exclusive land and nautical activities for active travellers keen to try trending sports such as aerial yoga and slacklining, as well as ski and snowboard lessons at Club Med Mountain Resorts. Guests with little ones may appreciate  fun packed activities under the brand's Amazing Family! Programme that aims to create an environment conducive to fostering quality family time and the all-inclusive kids clubs, including the recently enhanced Mini Club Med+, supported by positive education.

“2023 heralds the new era of travel as international borders reopen and the spirt of adventure prevail. To cater to the demand for inspiring travel stories and media engagement, we are delighted to commence our PR partnership with GHC Asia to share Club Med's legacy on reinventing the alchemy of happiness since 1950,” said Valerie Loy, Vice President of Marketing, East and South Asia & Pacific Markets, Club Med. “This comes at an opportune time as multi-generational travel and personal enrichment are hot travel trends for discerning travellers, who have been developed a ravenous appetite for travel experiences in exceptional destinations.”

“With more than 20 years of experience in luxury travel and lifestyle PR, GHC Asia is excited to collaborate with Club Med to further strengthen its market dominance in premium, all-inclusive holidays. Our strong network of media contacts and iconic brand partners will be integral to this partnership, both strategically and commercially,” said Paul Hicks, Founder and Chief Executive Officer of GHC Asia.

Through the decades, Club Med has become the global specialist in friendly, upscale, multi-cultural and all-inclusive holidays as well as market leader of Snow and Sun travel experiences. Well-equipped to meet the evolving needs of today's discerning travellers, Club Med's resorts are located at exotic beach and mountain destinations that have been enhanced with the modern luxuries inclusive of purposeful activities, such as gourmet indulgence and sports lessons, to make for truly memorable vacations.   

Please click here to access Club Med's Press Room.

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