30 Jan 2023
New York City (January 30, 2023) — More than 1,000 VIPs, media, and PR industry representatives attended TravMedia's seventh annual International Media Marketplace (IMM) North America at the Jacob K. Javits Center in New York City on Thursday, January 26, 2023.
IMM North America connected more than 475 North American media with 460 Public Relations professionals representing more than 340 international travel brands. They met in the River Pavilion on the top floor of the Javits Center. Participants held more than 9,000 pre-scheduled, one-on-one appointments and attended 4.5 hours of open networking across multiple catered events.
“The energy in the room was more invigorating than ever, with attendees laser-focused on contributing to the robust travel forecasts. We all see exciting, blue skies ahead,” observed Nick Wayland, TravMedia's CEO & Founder.
Attendees were greeted by the sounds of Indigenous Australian Yidaki musician Cameron McCarthy before the Headline Sponsor, Tourism Australia, showcased ten destinations and products in the 'Australia Pavilion.' Delegates from across Australia shared insights into the most impressive experiences set to attract guests in 2023 and beyond.
Tourism Australia also hosted the official drinks reception for media, exhibitors, and VIPs at the conclusion of the Media Appointments schedule, with support from Ultimate Winery Experiences Australia, Coopers, and Four Pillars Gin. Chris Allison, Vice President (The Americas), discussed the optimism surrounding the Australian tourism industry in 2023, highlighting significant innovation in the areas of sustainability and Indigenous Tourism.
In a true testament to this innovation, Matt Cameron-Smith from Voyages Indigenous Tourism Australia then shared a world-first look at the groundbreaking new Wintjiri Wiṟu experience. This immersive Anangu storytelling experience in the spiritual heart of Australia will open at Ayers Rock Resort in May. The twice-nightly light show will be without rival and illuminate the desert sky as traditional music, drones, projections, and lasers weave a kaleidoscope of color.
Cruise Lines International Association (CLIA) returned as presenting partner of the IMM North America luncheon, a position primarily held by the organization since the inaugural IMM North America in 2017.
Anne Madison, SVP of Global Strategic Communication and Marketing for CLIA, addressed how the cruise sector's leadership in innovation and engineering is driving the industry's vision and commitment to net zero and supporting the decarbonization of shipping. She highlighted how younger generations are leading the future of cruise.
Nick Wayland said, 'the cruise industry is an important part of the travel industry and was exploding over the past decade until the pandemic. We are delighted to see CLIA back as our luncheon partner at IMM North America. CLIA has captivated the IMM delegation year-on-year with the latest market insights and phenomenal speakers discussing interesting and informative topics that concern us all.”
Visit California, the Premier Partner for The TravMedia Summit, had the largest delegation, showcasing 27 destinations, products, hotels, and experiences in the 'Visit California Pavilion.'
The day prior to IMM, the third annual TravMedia Summit North America convened 500 media and industry thought leaders to delve into present and future trends. TravMedia's partnership with the Society of American Travel Writers and its Editors Council continues to be a source of strength and value.
Destination Madison provided branded Lanyards for the delegation; Visit Pensacola was the official Media Bag Sponsor; Visit Phoenix provided media with stylish branded socks; Visit California included their destination inspiration guide.
Media in attendance included top national travel editors, writers, broadcasters, and editorially-minded influencers from the following outlets (A-Z): 2TravelDads, 365 Traveler, 608 Magazine, 7 Network Australia, A Brit & A Southerner, AAA, AARP, AC365Fun, Access Atlanta, ActionHub, Active Over 50, Adirondack Life, Adventure, Adventure Alberta, Adventure Travel News, AdventurPro, Afar, Air Canada's enRoute, Air Chicago, Air Washington, Alaska Magazine, All Things Cruise, Allegiant Airline's Sunseeker, AllRecipes, AllwaysTraveller, AMA Insider, Amazon Prime Video, American Airlines Magazine, American Public Television, American Roads and Global Highways Magazine, Amex Essentials, Angie Away, Apartment Therapy, Archdaily, Architectural Digest, Associated Press Wire, Association Conventions & Facilities, ASTA Travel Magazine, Atlanta Magazine, Atlas Obscura, Audubon, Austin Woman Magazine, Avenues.ca, Backpacker, Bare Feet with Mickela Mallozzi, BBC Travel, Best Life, Black Travel Alliance, Blackbook Magazine, Blond Wayfarer, Bloomberg News, Bloomberg Pursuits, Blue Ridge Outdoors, Bobo and Chichi, Boca Raton Magazine, Bold Traveller Magazine, Bon Appetit, Bon Vivant, Boston Globe, BourbonBlog, Bradenton Magazine, Brand USA/America First Campaign, Brides, British Airways High Life, Broadcast, Budget Travel, Business Insider, Business Jet Traveler, Business Traveler, Bustle; CAA Magazine, California 101 Travelers Guide, Canadian Geographic Travel, Canon, Carolina Woman Magazine, Cathay Pacific, CBC, Channel 5 Los Angeles, Chatelaine, Chesapeake Family Life, Chesapeake Inspired, Chicago Magazine, Chicago Star Magazine, Chicago Tribune, Chubby Diaries, Cincinnati Magazine, City AM, City Lifestyle Magazines, Cityline, Clubhouse, CNBC, CNN Travel, CNT, Coastal Living, Coastal Style, Colorado State Vacation Guide, ConciergeQ Media, Conde Nast Traveler, Connecticut Bride, Connecticut Magazine, Corporate & Incentive Travel Magazine, Cosmopolitan, Costco Connection, Country Living, Country Magazine, CPAC in Canada, CreateTV, Croatia Week, Cruise & Travel Lifestyles, Cruise & Travel Report, Cruise AtlasCovering, Cruise Critic, Cruise Industry News, Cruise Maven, Cruise News, Cruise Travel Truth, CruiseWestCoast, CT Insider, CTV, Culturally Ours, Culture Trekking, Culture Trip, CUNY TV, Daily Beast, Dallas Morning News, Darling Escapes, DC Travel Magazine, Decanter Magazine, Denver 303 Magazine, Denver Life Magazine, Denver Post, Departures, DestinationReunions, Destinations By JaxFax, Detour, Dine and Destinations Magazine, Discover Saratoga, Discovery Channel, Divergent Travelers, DreamScapes, Drift Travel; East-West News Service, Eater, EatingWell, Ebony, Edge Media, Edible San Diego, Elite Traveler, Elle Canada, Elle Decor, Elle Gourmet, Elle Quebec, EnRoute Magazine, Ensemble Vacations, Epicurean Traveler, Escape Magazine, Eturbonews, EuropeUpClose, Everett Potter Travel Report, Expedia, Experience Scottsdale, Explore, Explore Magazine, Explorer RV, Extended Weekend Getaways, Extraordinary Experiences, Faire, Falcon Guides, Family Fun Canada, Family RVing, Family Travel Forum, Family Vacationist, FamilyTravelChannel, Fathom, Field & Stream, Fiji Air, Financial Review, Flavor the Globe, Florida Newsline, Florida Travel Destination, Fly Brother, Fodor's Travel, Food + Wine, Food Fun & Faraway Places, Food Wine & Travel Magazine, Foodie Flashpacker, Forbes, Fox Business, Fox News, Frommer's, FYI50+, Game & Fish, Gannett syndication, Garden & Gun, Garden Destinations, Getaway Mavens, Getting on Travel, Getting Stamped, Global Traveler, Globe and Mail, Globe Guide, Go World Travel Magazine, Going Awesome Places, GoNOMAD, Good Housekeeping, Good Sam RV Club's Coast to Coast, GoRVing, GoWorldTravel, GQ Australia, Grazia, Great Escape Publishing, Greater Palm Springs, Green Living, Guardian Travel; Halifax Chronicle Herald, Harper's Bazaar, Haute Living Magazine, Hemispheres, HGTV, Hi Travel Tales, Hiclassmag, Hidden Compass, HoneyTrek, Hotel Addict, Hotel Scoop, Hotel Weekend, Houston Chronicle, Huffington Post, Infatuation, Inside Hook, Insider Travel, Insight, Instyle, International Living, Islands, Jax Fax Travel Magazine, JustLuxe, KTLA TV, LA Family Travel, LA Times, Latino News Network, London Telegraph, Lonely Planet, Los Angeles Magazine, Love Life Abroad, Luxe Beat, Luxe Recess, Map Happy, Marie Claire, Marin Magazine, Marriott Traveler, Matador Network, Men's Journal, Mental Floss, Metro Weekly, Metrosource, Miami Herald, Miami New Times, Midwest Features Syndicate, Midwest Living, Midwest Outdoors, Minneapolis Star Tribune, Modern Farmer, Modern Luxury, Money, Montecito Magazine, Montecristo, Moon Travel, Ms. Magazine, MSN, Multicultural Travel News, Napa Valley Life Magazine, Napa Valley Register, Nat Geo, National Parks Traveler, NBC, NerdWallet, New Jersey Monthly, New York, New York Family, New York Post, New York Times, Newsbreak, NewsCorpAustralia, Newsday, Newsweek, Nomadicmatt, Northwest Travel & Life, Nuvo Magazine, NY Lifestyles, New York Times; O The Oprah Magazine, Ohio Magazine, Omaha Magazine, Orange County Register, Orbitz, Oregon Business Magazine, Orlando Magazine, OttawaRoadTrips, Out There, Out Traveler, Outdoor Life, Outside Magazine, OUTtv, Palm Springs Insider Guide, Parade, Parents, Passport Magazine, Paste Magazine, PBS, People, Planetware, Plate, Play Stay Eat, Popsugar, Popular Science, Porthole Cruise and Travel, PostMedia, Pulse News, Q.Digital, Reader's Digest, Real Simple, Redbook, Reedy Press, Refinery29, REI, River Cruise Advisor, Rizzoli Publishing, Roadtrippers, Robb Report, Rough Guides, Rova, Rovology, Samantha-brown, San Antonio Express-News, San Antonio Living, San Diego Explorer, Saturday Evening Post, Saveur, Savory Traveler, Savoteur, Savvy Traveling, SF Gate, Sherman's Travel, Shondaland, Side of Culture, Sierra, Sing Tao Daily News, Singapore Airlines, Ski, Skift, Smart Meetings Magazine, Smithsonian Magazine, Solo Traveler Inc., South China Morning Post, Southbound, Southern Bride, Southern Living, Sunset, Sydney Morning Herald; Tastemade Travel, Tasting Table, Teen Vogue, Terradrift, Texas Lifestyle Magazine, The Age, The Associated Press, The Atlanta Journal-Constitution, The Atlantic, The Boston Globe, The CEO Magazine, The Compass Magazine, The Daily Beast, The Denver Post, The Insatiable Traveler, The Inside Reel, The London Times, The New York Times, The Points Guy, The Seattle Times, The Spokesman-Review, The Times, The Toronto Star, The Vancouver Sun, The Washington Post, The Weather Channel, The Zoe Report, TheKnot, TheTravel, Thrillist, Time, Time Out, Tiny Beans, Today, Toronto Globe & Mail, Toronto Star, Town & Country, Travel + Leisure, Travel Age West, Travel Awaits, Travel Channel, Travel Market Report, Travel Massive, Travel Pulse, Travel Squire, Travel Weekly, Travel World International, TravelAge West, TravelAwaits, Travelocity, TravelPast50, TravelPulse, TravelSquire, TravelZoo, Trip Advisor, Trip Savvy, Trivago, U.S. News & World Report, Uproxx, USA Today, USA Today 10 Best, Vacay Network, Vancouver Sun, Viator, Vice, Virtuoso, Wall Street Journal, Wander with Wonder, Wanderlust, Washington Post, West Jet, Westways, Wharton Magazine, WhereTraveler, Wine, Wine & Travel, Wine Enthusiast, Wine Spectator, Yahoo, Yankee, yTravel Blog, Zagat's The Infatuation, Zoomer magazine.
IMM USA 2023 Exhibitors (A-Z): 4VI, Adventure Central Newfoundland, Alluring Africa, Amelia Island, American Queen Voyages, Andaz Mexico City Condesa, Anguilla Tourist Board, America Resort Development Association'ARDA', Aurora Expeditions, Austrian Tourist Office, Avenue Two Travel, Banff & Lake Louise Tourism, Banff Sunshine Village, Barbados Tourism, BARDEUM, Bermuda Tourism Authority, Beverly Hills Conference & Visitors Bureau, Beyond Green,Biltmore, BonjourQuébec, Cabrits Resort & Spa Kempinski, Dominica, Canadian Museum for Human Rights, Canadian Museum of Immigration at Pier 21, Cannes, France,Cariboo Chilcotin Coast Tourism Association, Carlsbad, CA, Carmel-by-the-Sea, Catalan Tourist Board, Cayuga Tourism, Celebrity Cruises, Celestyal Cruises, Charlotte Regional Visitors Authority, Chickasaw Country, Choose Chicago, City Experiences by Hornblower, CityPASS, Cloud 9 Fiji, Club Wyndham, Coastal Mississippi, Cody Yellowstone, Côte d'Azur France, Croatian National Tourist Board, Cruise Lines International Association, Cunard, Curaçao Tourism Board, Destin-Fort Walton Beach, Destination British Columbia, Destination Bryan, Destination Canada, Destination Cleveland, Destination, Greater Victoria, Destination Madison, Destination New South Wales - USA & Canada, Destination Niagara USA, Destination Ontario, Destination Québec cité, Destination Toronto, Destination Vancouver, destination:Tiburon, Discover Dominica, Discover Newport, Discover Saskatoon, Discover Surrey, BC, Discover The Palm Beaches, Discover Torrance, Discovery Cove, East Japan Railway Company, Enchanting Travels, Essenza Escapes, Exodus Travels, Expedia Group, Experience Columbia SC, Experience Columbus, Experience Grand Rapids, Experience Kissimmee, Experience Scottsdale, Explore Asheville, Explore Edmonton, Explore Fairbanks - Fairbanks, Alaska, Fairmont Hotels & Resorts, Canada's Western Mountain Region, Fairmont Hotels, Pacific NorthWest, Fairmont Mayakoba, Fairmont Orchid, Hawaii, Fairmont Pacific Rim, Fairmont Waterfront, Filoli, Flathead Lake Lodge, Florida Keys & Key West, Fora Travel, German National Tourist Board, Glacier Country Tourism, Go City, Go2Africa, Grand County Colorado Tourism Board, Greater Birmingham Convention & Visitors Bureau, Greater Miami Convention & Visitors Bureau, Grindelwald Tourismus, Guinness Open Gate Brewery, Hacienda del Mar Los Cabos Resort Villas & Golf, Hawks Cay Resort, Highgate - East, Highgate - Southeast, Highgate – Boston, Highway 1 Road Trip, Hilton, HL Adventure Iceland, Holland America Line, Hoteles Xcaret, Illinois Office of Tourism, Indigenous Tourism, Alberta, Indigenous Tourism Association of Canada, Indigenous Tourism BC, Intrepid Travel, Janesville Area Convention & Visitors Bureau, Japan National Tourism Organization, Johnston County Visitors Bureau, Jordan Tourism Board, Journeysmiths, Jungfrau Railways, Kootenay Rockies Tourism, Lafayette Cajun Country, Lake Charles, Louisiana, Lanaudière-Mauricie, Authentic Québec, Las Vegas Convention and Visitors Authority, Legendary Coasts of Eastern Newfoundland, LEGOLAND Florida Resort, Long Beach Convention & Visitor's Bureau, Loreto, Baja California Sur, Los Angeles Tourism, Louisiana Office of Tourism, Lucerne Tourism, Ludington Area Convention and Visitors Bureau, Luxury Lodges of Australia, Madeira Promotion Bureau, Mammoth Lakes Tourism, Maple Leaf Adventures, Marketing Manchester, Marriott International - Caribbean and Latin America, Martin County Office of Tourism and Marketing, Meet Minneapolis, Convention and Visitors Association, Memphis Tourism, Montana Office of Tourism, Monterey County Convention & Visitors Bureau, Moroccan National Tourism Office, Muir, an Autograph Collection Hotel, Mundo Cuervo, Nanuku Resort Fiji, Naples, Marco Island, Everglades CVB, Nashville - Music City, National Tourist Board of Sierra Leone, Nebraska Tourism Commission, New Mexico Tourism Department, New York State Tourism, Newfoundland & Labrador Tourism, NH Hotel Group, Niagara Falls Tourism, Niagara Parks, North Lake Tahoe, Northern BC Tourism Association, Northwest Territories Tourism, Norwegian Cruise Line, NYC & Company, Ocracoke Tourism Development Authority, Oliver Osoyoos Wine Country, Onni Group Hospitality, Opus Hotels Vancouver, Outer Banks Visitors Bureau, Outrigger Hospitality Group, Parks Canada, Pasadena Convention & Visitors Bureau, Paso Robles CAB Collective, PIER 39, Polaris Adventures, Preferred Hotels & Resorts, Princess Cruises, Pursuit, Québec Indigenous Tourism, Québec Maritime, REI Adventure Travel, Riverside Collection, Americas, Rocky Mountaineer, Royal Commission for AlUla, Salamander Hotels & Resorts, San Francisco Travel Association, Sandals Resorts International, Santa Monica Travel & Tourism, SATW, Seabourn Cruise Line, Sonoma County Tourism, South Africa Tourism, South Australian Tourism Commission, South County Tourism Council, South Eastern Ontario - Region 9 Regional Tourism Organization, SouthWest Germany, St. Augustine, Ponte Vedra & The Beaches CVB, St. Ermin's Hotel, St. Maarten Tourism Bureau, St. Martin Tourist Office, State of Washington Tourism, Stay22 Technologies, Staypineapple Hotels, Swiss Travel System, Switzerland Tourism, Tauck, Tennessee Department of Tourist Development, The Breakers Palm Beach, The Children's Museum of Indianapolis & Riley Children's Health Sports Legends Experience, The Crystal Coast, NC, the DOUGLAS - Vancouver hotel, The Presidio Trust, The Ritz-Carlton, Toronto, The San Francisco Peninsula, The World Expeditions Travel Group, Ticino Tourism, Titlis | Bergbahnen, Hotels & Gastronomie, Tourism and Events Queensland, Tourism Australia, Tourism Calgary, Tourism Corporation Bonaire, Tourism Eastern Townships, Tourism Fiji, Tourism Ireland, Tourism Jasper, Tourism Kingston, Tourism New Brunswick, Tourism New Zealand, Tourism Northern Territory, Tourism Nova Scotia, Tourism Prince Edward Island, Tourism Santa Fe, Tourism Saskatchewan, Tourism Tasmania, Tourism Thunder Bay, Tourism Tofino, Tourism Western Australia, Tourism Whistler, Tourism Winnipeg, Tourism Yukon, Tourisme Charlevoix, Tourisme Montréal, TourRadar, Travel Alaska, Travel Alberta, Travel Manitoba, Travel Oregon, Travel Paso, Travel Portland, Travel Santa Ana, Travel Texas, Traverse City Tourism, TravMedia, Tupelo Convention and Visitors Bureau, U.S. Virgin Islands Department of Tourism, UnCruise Adventures, Uniworld Boutique River Cruise Collection, Vacations By Rail, Valais Matterhorn Region, Vancouver, Coast & Mountains Region - British Columbia, Vaud Promotion, Switzerland's Lake Geneva Region, Ventura County Coast, Vienna Tourist Board, Villa Resorts Maldives, Virginia Tourism Corporation, Visit Albuquerque, Visit Anaheim, Visit Augusta, Visit Baltimore, Visit Berkeley, Visit Big Sky, Visit Buena Park, Visit Buffalo Niagara, Visit California, Visit Central Florida, Visit Clarksdale, Visit Clarksville, Visit Corpus Christi, Visit Costa Rica, Visit Denver, Visit Detroit, Visit Durango, Visit El Paso, Visit Fairfax, Visit Fairfield, Visit Faroe Islands, Visit Florida, Visit Fort Wayne, Visit Franklin, Visit Galveston, Visit Greater Palm Springs, Visit Harford, Visit Houston, Visit Indy, Visit Jacksonville and the Beaches, Visit Kitsap Peninsula, Visit Knoxville, Visit Lake Tahoe, Visit Mesa, Visit Milwaukee, Visit Norfolk, Visit North Carolina, Visit Oceansidem, Visit Oklahoma City, Visit Orlando, Visit Pensacola, Inc., Visit Philadelphia, Visit Phoenix, Visit Portland [Maine], Visit Portugal, Visit Raleigh, Visit Rochester, Visit Rwanda, Visit San Antonio, Visit Santa Barbara, Visit Santa Cruz County, Visit Santa Maria Valley, Visit Santa Rosa, Visit Savannah, Visit Seattle, Visit SLO CAL, Visit St. Petersburg/Clearwater, Visit Tallahassee, Visit Tampa Bay, Visit Temecula Valley, Visit Tri-Valley, Visit Victoria, Visit Virginia's Blue Ridge, Visit Visalia, Visit Wales, Visit Yosemite | Madera County, VisitBritain, VisitDenmark, VisitScotland, Washington County Visitors Association (representing Tualatin Valley, Oregon), West Hollywood Travel + Tourism Board, West Virginia Department of Tourism, Westin Grand Cayman Seven Mile Beach Resort & Spa, Wickaninnish Inn, Windjammer Landing Villa Beach Resort, Wine Institute | California Wine Country, Wisconsin Department of Tourism, Yakima Valley Tourism, Yosemite Mariposa County Tourism Bureau, Yosemite National Park - Tuolumne County.
Registration for IMM USA 2024 will open on August 1, 2023.
Media Contacts for IMM North America:
Nick Wayland
CEO and Founder
+ 1 (347) 884 2237
Dominika Dryjski
Chief Operating Officer
dominika.dryjski@travmedia.com
Lauren Michôd
Chief Communications Officer
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About TravMedia
TravMedia is the travel industry's only global media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PR Professionals and media to network and share press releases, stories, and ideas. The platform hosts thriving online communities and is an essential daily tool for collaborating and developing long-lasting relationships.
TravMedia provides travel news feeds in Australia, Asia, Brazil, Canada, China, Europe (Germany/Switzerland/Austria and France/Monaco/ Benelux), U.K., the U.S.A., the Middle East, New Zealand, and South Africa. TravMedia also provides the online pressroom for Tourism Australia, The Australian Society of Travel Writers, the U. S. Travel Association's IPW trade show, and the Society of American Travel Writers' annual convention.
TravMedia provides global travel newsfeeds and connects more than 25,000 travel media and more than 20,000 travel brand PRs worldwide via an online newsroom, press release distribution, events, Journalist Alerts, and daily industry updates. To learn more and register for TravMedia, visit www.travmedia.com.
About IMM
TravMedia's IMM is the leading travel industry event for travel brands and destinations to connect with the media. In its 11th year, IMM hosts more than 2,500 media and international travel brands annually in six countries worldwide. International Media Marketplace events in 2023 include IMM North America in New York City on January 25-26; IMM Australia in Sydney on February 23-24; IMM Germany in Berlin on March 6; IMM U.K. in London on March 13-14; IMM France in Paris on March 15; and IMM Asia in Singapore on October 23-24.
For more information and registration for IMM 2023 events, visit www.travmedia.com/imm or email imm@travmedia.com.
