London, 16 January 2023: Jamaica is now the number one destination in the Caribbean for UK travellers. Known for its warm hospitality, bold personality and larger than life spirit, the vibrant Caribbean island continues to welcome a record number of UK visitors with 2022 visitor arrivals surpassing previous records, catapulting the island to the top spot in the Caribbean for British holidaymakers.

Jamaica's bullish tourism recovery plan, which has led to historic levels of visitor arrivals from the UK market, has highlighted the island's unique culture, cuisine, music, breath-taking nature, and wellness offerings in an environmentally sustainable way. 

With still more room for growth and to meet expected demand, which continues to rise, Jamaica is welcoming more exciting hotels brands to the island growing its room stock offering another 8,500 rooms by 2025. New hotel openings will include Hard Rock Hotel, RIU, Dreams, Secrets, Planet Hollywood, Viva Wyndham, UNICO and Princess.

“We are working on our most ambitious tourism development and expansion plan in Jamaica's history to meet the continued demand and interest in our beautiful island.” Hon. Minister of Tourism, Edmund Bartlett.

The island is easily accessible from the UK with daily direct flights on Virgin Atlantic Airways from London Heathrow launched in December 2022, British Airways from London Gatwick and TUI from Birmingham, Gatwick and Manchester.

“We are very happy that Jamaica it the top Caribbean destination of choice for travellers from the UK and would like to thank all our industry partners for their continuous support and faith in our beautiful island.  As we look ahead, our team has an exciting line-up of plans for 2023 and are confident that we can continue to grow our destination favourability among UK travellers in 2023,  Our campaign this year is “Come Back to Jamaica”, come back to relax, come back to adventure, come back to romance,  and the Brits certainly continue to do so.”  Elizabeth Fox, Regional Director, UK & Northern Europe

Interviews with Elizabeth Fox, Regional Director, UK & Northern Europe are available upon request.

For further information and images visit https://www.visitjamaica.com/

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For all media enquiries please contact the PRM Tourism team at: jamaica@prm-global.com

About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean's Leading Tourist Board by the World Travel Awards from 2006 to 2014. Also in 2014, Jamaica earned the World Travel Award's vote for the Caribbean's Leading Destination and Caribbean's Leading Cruise Destination for the eighth consecutive year. Additionally, the Historic Falmouth Cruise Port was recognised as the Caribbean's Leading Heritage Tour while Ocho Rios was named the Caribbean's Leading Cruise Port and Sangster International Airport was voted the Caribbean's Leading Airport

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB's web site at www.visitjamaica.com or call the Jamaica Tourist Board at +44 (0)20 7225 9090

Follow the JTB on Facebook at www.facebook.com/visitjamaica, on Twitter at

www.twitter.com/visitjamaicanow, on Instagram at www.instagram.com/visitjamaica or on YouTube at www.youtube.com/myjamaicajtb.