UK holiday makers will have more choice in 2023 with the announcement of a new name in travel. High-quality short breaks and special-interest day trips across the UK and Europe are now available from Touromo - a brand new coach holiday company in the UK leisure market.

Backed by National Express, Touromo brings together seven local coach travel brands and their decades of proud heritage and expertise to provide a best-in-class coach holiday experience under a single name.

John Boughton, managing director of Touromo, said: “We have ambitious plans to become a major player in the UK coach holiday sector and the creation of Touromo means we can operate on a national scale.

“There is a strong demand for holidays and day trips and we know that customers are looking for more choice in the way they can travel but don't want to compromise on quality or comfort. Touromo will allow us to enhance the breadth of our offering while still giving travellers the assurance of the great holiday experience you get from a trusted and experienced leisure travel provider.”

The UK public will be able to spot the new brand on vehicles and drivers out on the road from this month. The significant investment also includes a multi-channel marketing and advertising campaign with direct mail, social media and a TV commercial. 

With hundreds of short breaks and day trips departing from across the Midlands and South of England, each Touromo holiday is carefully designed by a team of travel experts with convenience and complete relaxation in mind. From the moment they're picked-up from home*, customers can expect the highest standards of service and comfort on board, with reclining leather seats and ample legroom, air-conditioning and all the mod cons including free wifi and USB charging.

Sample packages:

Europe – 10 day Tuscany Treasures and Treats From £1,289pp – departing 9th June 2023

https://www.touromo.com/tour/Tuscany-Treasures-and-Treats-EUALW/

Timelessly alluring, Tuscany embodies the very best of Italy for many. Striped with vineyards and olive groves, the landscapes are impossibly picturesque and wonderfully fertile, while Tuscany's ancient towns, galleries and churches arebursting with fine Renaissance art.

Canterbury & Rochester Dickensian Christmas – 1 night/2 days - From £159pp - 3rd December 2023

https://www.touromo.com/tour/Canterbury-Rochester-Dickensian-Christmas-WLM/

Rochester comes alive with the celebration of the works of the great novelist for the popular Dickensian Christmas Festival. Celebrating the life of Charles Dickens at his home and inspiration for many years, you can walk back in time along the High Street and feel the atmosphere of this extraordinary celebration.

Platinum - An Epicurean Experience in Marlow – 3 days From £799pp - 9th July 2023

https://www.touromo.com/tour/An-Epicurean-Experience-in-Marlow-H/

If haute cuisine and luxury travel are your desire, then this extra special, fine dining experience is not to be missed. Set in a quintessential English setting and home to two award-winning restaurants, The Compleat Angler in Marlow proffers an exclusive, elegant and relaxing backdrop to your gourmet stay.

Day Trips :

Chelsea Flower Show - from £129pp

Bruges via Eurotunnel - from £71pp

Sidmouth and Donkey Sanctuary - from £23pp

Kew Palace and Gardens - from £37pp

For more information see www.touromo.com or check out the new TV commercial.

Prices are based on two sharing and subject to availability.

*Door-to-door pick-up service applicable on holiday bookings from selected areas.

Ends.

For media enquiries please contact Emma Waddell, emma@waddellcommunications.co.uk, tel: 07545 190887

Notes to Editors 

• Touromo consists of seven local coach holiday businesses operating under the National Express Group: Lucketts Travel, Woods Tours, Stewarts Tours, Solent Tours, Coliseum Coaches, Mortons Travel and Worthing Coaches
• Significant investment has been made to present a fresh new brand proposition, leading with a dynamic multi-channel marketing campaign, new vehicles and driver uniforms, and a new website complete with online booking. 

Emma Waddell

Tel: 07545 190887