Newmarket Holidays has launched a brand refresh to better reflect its identity in 2023, and to showcase the escorted tour specialist's range of holidays and celebrate 40 years of operating.

The updated design launches today on the company's website, newmarketholidays.co.uk, and will appear on future brochures, marketing materials and across all customer touchpoints.

With the successful expansion of its long-haul portfolio, which features culturally and experientially rich tours and specifically-designed small group programmes, changes to the logo, fonts and colour palette express the operator's brand values, modernise the company's identify, and appeal to a target audience that is looking for carefully-curated wish-list escorted tours.

The new, elegant logo provides a visual link to Newmarket Holidays' heritage by retaining the sunburst detail that has been part of the company's logo since 1988 while the icon has been updated to reflect a delicate, higher-quality and more established feel.

A refreshed colour palette features softer sandy shades that are warm and sophisticated, with gold and navy to provide a sense of classic quality.

Kate Liberty, Head of Marketing & Brand at Newmarket Holidays says: “We wanted to start 2023 with a fresh new look, but also reflect who we have become by acknowledging the increased quality of our product offering.

"It was very important to have a visual link to our heritage, as we are really proud to be celebrating 40 years of tour operating this year.

"We were also set on making our palette richer, which allows us to get across the increase in the quality of our product range. 

“One of our enduring strengths as a company has been the ability to adapt and this rebrand is a true representation of what Newmarket Holidays is as a company today.”

See the new-look brand at https://newmarketholidays.co.uk, where the company also has discounts of up to 15% on escorted tours until 28 February 2023.

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About Newmarket Holidays

Newmarket Holidays is a multi-award winning, independently owned British tour operator, providing a portfolio of escorted trips, resort-centred stays, and event-focused tours throughout the world. Founded in 1983, Newmarket Holidays has steadily grown and expanded to become one of the UK's leading and most respected travel companies. High standards of customer care and value are integral to Newmarket Holidays' operations and this is reflected in the meticulously-designed tours, from accommodation to on-the-ground experiences.

Offering a vast selection of escorted, air-inclusive tours within the UK, Europe, Americas, India and South-east Asia, Newmarket Holidays also presents a range of ocean and river cruises. Additionally the tour operator is a popular provider of concert and event experiences such as Lapland Santa Experience, the Wimbledon Lawn Tennis Championships and performances by classical violinist and orchestra leader André Rieu.

For more details, please contact:

E: Dan@humewhitehead.co.uk T: +44 (0)7429 256 670

E: Laura@humewhitehead.co.uk T: 0203 375 4056