01 Dec 2022
Maison Ruinart & Blockbar introduce Ruinart Limited Edition by Jeppe Hein

BlockBar
For this season full of wonder, Maison Ruinart launches its NFT release on BlockBar.com with the ultimate creation by Jeppe Hein. An ode to both the house and their artistic ethos, this incredible moment grants one owner Ruinart Rosé by Jeppe Hein #8 of 25 of The Ruinart Limited Edition by Jeppe Hein including a Jeroboam of Ruinart Rosé by Jeppe Hein engraved with '1st NFT from Ruinart', a coffret and a “Bubble” art piece. An invitation for two to enjoy an exceptional immersive experience at Maison Ruinart in Reims, France, is also included in this exclusive offering on BlockBar.com. 
 
The Ruinart Limited Edition by Jeppe Hein is an artistic expression of the Jeroboam Rosé cuvée, fruit of the collaboration between the contemporary artist and Maison Ruinart for its 2022 Carte Blanche. It features a wooden case containing a Jeroboam of Ruinart Rosé, transformed into a work of art, exploring the different dimensions of Champagne.

The Ruinart Limited Edition by Jeppe Hein is the 1st NFT from Ruinart and comes with an invitation to live an exceptional immersive experience at Maison Ruinart in Reims, France.

A UNIQUE WORK OF ART

In 2022, Maison Ruinart has given Carte Blanche to contemporary artist Jeppe Hein to interpret the history and know-how of the House through his art.

Echoing the sensory installation RIGHT HERE, RIGHT NOW, the Jeroboam wooden box was whitened with chalk taken directly from the walls of Ruinart's chalk pits in Reims, giving the wood a ceruse-like appearance. Instead of the usual Ruinart label, a rosé-coloured mirror label appears on the front of the Jeroboam, with no writing, recalling the bubbles from the art installation.

Once the Jeroboam has been removed, the box serves as the base for a rose-coloured mirror sculpture evoking both the colour and sparkling bubbles of the champagne. A testimony to the fleeting moment of tasting, this limited edition recalls the sensory experiences in the RIGHT HERE, RIGHT NOW installation.

RUINART CARTE BLANCHE BY ARTIST JEPPE HEIN
Jeppe Hein was born in Denmark, where he grew up on an organic farm near the ocean, raised by teacher parents. Jeppe Hein still loves nature, which he considers a refuge to recharge his batteries. For more than ten years, the artist, who exhibits all over the world, has been very careful to preserve the life balance that is essential to his creativity.
 
Maison Ruinart has always promoted art as a way to understand the world around us, connect with each other and heighten our awareness. Jeppe Hein reflects this commitment through an installation that awakens our senses and touches our hearts, while placing each of us at the centre of a delightful participatory experience.
 
For Jeppe Hein, making and tasting champagne – from the moment the grapes are harvested to the moment the wine sparkles in your mouth – is a total sensory experience. He translated the essence of this into an art installation to be experienced RIGHT HERE, RIGHT NOW.
 
AN EXCEPTIONAL EXPERIENCE AT MAISON RUINART

After an immersion in the chalk pits in Reims (known as Crayères) to discover the multi-secular heritage of the Maison Ruinart, you will be invited to share a convivial moment around a 4-course meal prepared by our Resident Chef. Paired with the emblematic cuvées of the House, the menu consists of local and seasonal products, meticulously selected in collaboration with our partner artisans. This gastronomic experience will allow you to (re)discover the emblematic Ruinart Blanc de Blancs and Ruinart Rosé cuvées, as well as the prestigious Dom Ruinart cuvées. Each plate will be served with one of our champagnes.

TASTING NOTES

The Ruinart Jeroboam Rosé represents a conservation method sought after by those who love fine wines. The low volume of air in the large Jeroboam results in slower oxygenation, which favours freshness and aromatic richness. A champagne aged in a jeroboam is more complex and structured in the mouth, while revealing a silky texture during tasting. This exceptional cuvée of Champagne Ruinart Rosé is characterized by a lively and elegant blend of Chardonnay and Pinot Noir, revealing subtle notes of pink (peppermint and grapefruit). The artist particularly liked this cuvée, but also chose it as a tribute to the Maison's visionary spirit: the first champagne house to market, in 1764, a rosé champagne, then called oeil de perdrix (“partridge's eye”).

COLOUR

Coral and rosewood hues are reflected in the colour of this rosé champagne.

NOSE

Intense aromas of exotic fruits emerge at first: pomegranate, lychee and guava, supported by floral essences of Damask rose and freshly picked red fruits. The discovery continues on the second nose, with warm spices such as tonka bean and nutmeg.

TASTE

What seems simple on the surface is not always the case. Simplicity and complexity are combined on the palate of this cuvée where freshness is combined with a fine structure and a delicate roundness. The tasting ends on an elegant note of peppermint and pink grapefruit.

For further information:

Charlotte Shaw

Chief Marketing Officer

Mobile: +44 7391 584 160

Website: www.BlockBar.com

Email: charlotte@blockbar.com