Malmaison and Hotel du Vin, along with sister Frasers Hospitality UK brands, Fraser Suites and Fraser Place are proud to partner with Freda to provide free in-room period products to their guests and within staff toilets.

This partnership makes them the first nationwide accommodation providers to offer period care products as an addition to their in-room amenities, without guests having to ask for them.

A recent poll by natural period care provider Freda confirmed that 100% of respondents wanted to see period products provided as a standard hotel amenity. In response, Malmaison, Hotel du Vin and Frasers Hospitality have stepped up, ensuring period care products are there when needed the most for guests to use, all within arm's reach of toilets.

Complimentary Freda kits will contain one pad and one tampon alongside the brand's other premium brand refillable amenities, which are re-stocked after each stay.

Tracy Gent, Group Director of Sales & Marketing for Malmaison and Hotel du Vin says: “We want to ensure we're there for our guests and colleagues if they're ever caught short by their period. We're taking away barriers to accessing these essentials by ensuring they are within arm's reach and by doing so we're hoping to break down the stigma that is often wrongly associated with periods.”

“We don't feel having a period is something you should have to hide. While attitudes towards menstruation have changed rapidly over the last few years, we want to ensure our guests feel as supported during their stay as if they were at home. We're proud to provide Freda's period products to our guests, further elevating our guest experience. It's our aim to see period products becomes as commonplace in hotel guest bathrooms as toilet paper. We're proud to be the first national hotel chain that has taken this step.”

Guus Bakker, CEO EMEA at Frasers Hospitality says: “By offering Freda's sustainable period products as an addition to our standard amenities, we hope to combat period stigma within the hospitality sector. We want to ensure everyone feels looked after during their stay. We hope that this commitment will set a precedent that will make other hotels and hospitality brands listen up and think about reviewing their own amenity offering to better support their staff and guests.”

“Frasers Hospitality are proud to partner with Freda as their sustainable practices align perfectly with our own drive towards achieving net zero operations by 2050, part of which is ensuring that our guest experiences across the portfolio are as green as they can be”, adds Bakker.

The Freda brand is dedicated to normalising periods, combating period poverty, and championing period inclusivity in a sustainable and responsible manner. Freda's period care products are responsibly made in eco-certified facilities in Sweden using 100% renewable energy with zero waste sent to landfill. Freda also donates a portion of its profits to initiatives dedicated to ending period poverty.

Freda's founder Afsaneh Parvizi-Wayne adds: “We're pleased to partner with Malmaison, Hotel du Vin and Frasers Hospitality to elevate their sustainable amenity offering. We understand that periods are notoriously bad timekeepers, so guests won't always arrive prepared. Through this partnership we'll ensure that nobody is caught short or suffers anxiety, shame or embarrassment around menstruating while staying with Malmaison, Hotel du Vin, and Frasers Hospitality properties.”

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Notes to Editors:

Press and trade enquiries or image requests can be directed to the team by emailing: frasers@thissrl.co.uk

Supporting Information:

A recent poll conducted by sustainable menstruation brand Freda revealed that 100% of female travellers would like to see period products provided in hotel bathrooms. (Source: Freda).

Freda period products will be available in all 17 Malmaison and 19 Hotel du Vin locations, as well as Fraser Suites and Fraser Place UK locations: Fraser Suites Glasgow, Fraser Suites Edinburgh, Fraser Suites Queensgate, Fraser Suites Kensington, and Fraser Place Canary Wharf. Products will also be made available in Frasers Hospitality's Park International Hotel in London.

Additional Freda period products will be available to purchase from the hotel reception. Freda products will also be freely available for staff.

The partnership with Freda supports the Frasers Hospitality in further improving its green credentials while working towards achieving net zero operations by 2050.

About Malmaison
Malmaison offers statement and stylish rooms across its range of 17 eclectic boutique hotels within the UK's most exciting cities. Food and drink are the heart and soul of each hotel with the Chez Mal Brasseries & Bars. Malmaison is a true pioneer of the metropolitan modern townhouse hotel and whether you're in Birmingham, Manchester, or Aberdeen, you'll experience the same unique Malmaison vibe and passion wherever you are. Malmaison is part of the Frasers Hospitality Group. For more information on Malmaison, please visit https://www.malmaison.com/

About Hotel du Vin
Hotel du Vin is a collection of 19 charming boutique hotels with a passion for great food and wine. Each boasts its own individuality and personality, resonating from the character of the historic buildings that have been sensitively converted. The essence of the brand lies in its unyielding commitment to doing the simple things well. Its love of wine resonates through a substantial wine menu featuring many of the world's best and often relatively unknown wine producers, and the substance and style of the bedrooms are complete with attentive touches including Egyptian cotton bedding, monsoon power showers and roll-top baths. For more information on Hotel du Vin, please visit https://www.hotelduvin.com/

About Frasers Hospitality
Frasers Hospitality, a member of Frasers Property Group, celebrates more than 20 years of offering memorable experiences to guests through its Gold-Standard serviced, hotel residences and boutique lifestyle hotels across Asia, Australia, Europe, the Middle East and Africa.

Growing from two properties in Singapore to more than 140 properties in over 70 cities, Frasers Hospitality is now one of the world's largest and fastest-growing providers of serviced and hotel residences. Conceived with the lifestyle preferences of today's discerning business and leisure travellers in mind, the global hospitality operator has three Gold-Standard serviced residences offerings – Fraser Suites, Fraser Place and Fraser Residence, a midscale serviced apartment brand, Modena by Fraser, and a design-led hotel residence brand, Capri by Fraser. In addition, it operates two brands of upscale boutique lifestyle hotels in the key cities of UK, Malmaison and Hotel du Vin.

With a remarkable list of accolades and awards as recognition of its success, Frasers Hospitality remains committed to anticipating and exceeding the evolving needs of executive travellers with continuous innovation and intuitive service, creating a second home for guests where staff feel like family and residents feel like community. For more information on Frasers Hospitality, please visit http://www.frasershospitality.com/

About Freda

Freda period care is reframing the narrative around periods. From its use of eco-friendly materials to its inclusive period care philosophy, Freda's mission is to break down taboos and normalize periods in every way.

Freda products are ethically sourced and sustainable. Their tampons are made of 100% certified organic cotton and are biodegradable, hypoallergenic, and free from chemicals and synthetic fibres and their pads are made from eco-friendly and renewable materials.

Freda's online subscription service is designed with the understanding that every person's cycle is different, so you can curate your own combination of products and absorbencies based on your needs.

Freda is not afraid to put itself at the forefront of honest and, sometimes difficult, conversations in order to raise awareness about period inequity and the need for period inclusivity. Freda is also a social enterprise, so that a portion of every purchase you make is donated to initiatives tackling period poverty. Visit https://myfreda.com/

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