Hawks Nest Community Celebrates New Premium Accommodation at Jimmys Beach

which will see Visitor Spending increased to $3.5 Million

A $5 million premium eco-cabin precinct for guests at Jimmys Beach is now officially open after Reflections Holiday Parks and community and industry representatives, cut the ribbon yesterday to celebrate the new deluxe addition to the park.

The new guest offering includes 8 new cabins for families of five, an easy access cabin for up to four people, a luxury salt water pool and high-speed Wi-Fi for entertainment   Two new glamping safari tents will also be available from the end of the month for that unique luxury camping vibe.

Parliamentary Secretary for the Hunter, the Hon. Taylor Martin attended the celebration of the new precinct and said the investment in quality accommodation at the Reflections Holiday Park on Crown Land will attract more visitors and strengthen regional tourism and business spending.

“The diverse range of high-quality accommodation now provided by Jimmys Beach is good news for the region, with incoming guests supporting local businesses and experience operators,” Mr Martin said. “These guests can also holiday knowing they are supporting a business which invests in sustainable travel and focusses on social and environmental good.”

Reflections Holiday Parks CEO Nick Baker said it was wonderful to see the local community celebrating the new park improvements with representatives from the Hawks Nest Golf Club, Benchmark Hotel, local Surf Life Saving Club and Myall Coast Chamber of Commerce and Tourism in attendance.

“Reflections Jimmys Beach is the gateway to amazing regional communities like Hawks Nest and the surrounding Great Lakes district with about 50,000 visitors from the park currently spending around $2.2 million in the area,” Mr Baker said. “This visitor spend will grow to around $3.5 million now this premium guest experience is ready for bookings in Summer and beyond.”

President of the Hawks Nest Golf Club, Stephen Gately said with one of the best golf courses in NSW located in Hawks Nest, golfers looking for weekend getaways from Sydney and Newcastle would benefit from the new accommodation available at Jimmys Beach.

The park upgrades to be enjoyed by guests this summer include:  

• A large, luxury saltwater pool.
• Nine solar powered-premium cabins based on Environmentally Sustainable Design (ESD) principles, including an all-access cabin with a ramp to the pool area for people with a disability.
• Two glamping beach tents lifting the number to five available for bookings.
• An upgrade of internet with individual Wi-Fi Access Points to provide cabin guests with more entertainment options and enable working on site, a growing trend amongst domestic tourists.

To book a Reflections Holiday Park' experience at Jimmys Beach call (02) 4997 0488 or visit  www.reflectionsholidayparks.com.au.

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Contact Kimberly Rigby, 0418 383 296                                                                    

Media Images and video can be accessed here:  https://tinyurl.com/yck8w25f

About Reflections Holiday Parks
Reflections is a leading nature-driven escapes organisation, welcoming two-million-day visitors and overnight guests to its New South Wales holiday parks each year. Operating as a profit for purpose business, Reflections manages 36 holiday parks and 43 community reserves on NSW Crown land.

In an Australian first for sustainable travel, Reflections Holiday Parks has become the first holiday park group in the country to be certified as a social enterprise. Any surplus from its operations is reinvested in the 9,554 hectares of land that it manages on behalf of the people of New South Wales. In 2022, Reflections generated $83.2 million in economic value for regional NSW, with a clear goal to deliver $1.3 billion in cumulative economic value to regional NSW communities by the end of 2030.

Our focus is on providing exceptional experiences. Surpluses generated by Reflections Holiday Parks are used to directly support and revitalise the group's holiday parks and surrounding Crown land reserves to ensure that visitors and local communities can enjoy these precious community assets for generations to come. Our success is measured by our quadruple bottom line performance, including social, cultural, environmental, and economic outcomes. We grow when our people, our places and communities are at their best.