LONDON, August  2022 – The largest collection of independent, luxury hotels, The Leading Hotels of the World (LHW) has appointed specialist communications agency Mason Rose to manage its public relations strategy for key European markets UK, DACH and Italy.

The Leading Hotels of the World is a collection of more than 400 independent luxury hotels in 80 countries. For nearly 95 years, LHW has carefully curated the most distinctive hotels, resorts, inns, chalets, villas, and safari camps from the snow-capped Alps of Europe to the African veldt. To be considered for membership  hotels must meet an exacting set of quality standards covering all phases of the guest experience and deliver uncommon experiences crafted by remarkable hoteliers. Over 90% of the LHW collection is family-led. The community's proud, independent hoteliers are visionaries within the travel industry and their own destinations. Many Leading hoteliers have been a part of their communities for generations, shaping the location, and offering unmatched access to their guests.

The Leader in Independent, Luxury Hospitality  LHW has been the leader in luxury hospitality since 1928, and was created for hoteliers by hoteliers. To this day, the company is still owned by 59 member hotels and empowers independent luxury hotels to stay independent so that this extraordinary segment can continue to thrive. Curation is at the heart of the collection. In addition to featuring some of the world's most prestigious and respected hotels like the regal Royal Mansour in Marrakesh,  and 180-year old Grande Dame Baur au Lac on Lake Zurich, the collection also includes gems such as in-the-know hideaway, Il Pellicano in Tuscany and much-loved retreat San Ysidro Ranch in California. New additions are added seasonally, and existing members hotels are reassessed regularly..  New hotel members include the newly-opened Gleneagles Townhouse, Edinburgh, the new, 19-suite Casa Polanco in Mexico City, an aristocratic residence with designer good looks, and LHW's first Australian member the Jackalope Hotel, situated on a boutique vineyard on the Mornington Peninsula.

Mason Rose has been engaged to further communicate LHW's corporate and collection news for consumer and trade audiences, from highlighting collection announcements like new hotels and leading LHW executive engagements in the markets.

Lauren Alba, Vice President of Marketing Communications, The Leading Hotels of the World commented “Collaborating with a likeminded specialist such as Mason Rose offers us the opportunity to broaden our market awareness creatively and credibly. With Mason Rose's almost 30 years in luxury travel, we chose them for their first hand relationships with many of our member hotels and hoteliers, their high-level media and consumer connections, a dedication to 360 communications and understanding of the luxury travel sector.”

 Travel Like an Insider: Leaders Club. Leading Hotels' complimentary loyalty program, Leaders Club, allows travellers to gain insider access and explore further at the collection's 400+ worldwide properties.  Travellers who join Leaders Club and book  through LHW enjoy  benefits before, during and after a stay. These include:

• Pre-arrival upgrades: Unlocked after the member's first stay and increased with greater loyalty
• Leaders Club points for free stays: Earn 1 point for every 1 USD spent; free nights start around 4000 points
• On property benefits: Indulge in LHW's iconic breakfasts for two, and more
• Member-only extras: Insider rates across the portfolio and privileged access to the portfolio's newest hotels
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With greater loyalty comes richer rewards. The tiered offering starts at Club level and with increased spend unlocks better benefits. Search availability, compare facilities and features, select by interest and be inspired by new openings, trend-led collections and experiential stories on lhw.com. In addition to online real-time bookings, toll free phone reservations are available globally.

“Travel time has never been so precious. Choosing where and how to travel is a matter of trust. LHW has been a definitive seal of approval for luxury hotels for over 90 years. Now lhw.com offers much more value to discerning travellers looking to book remarkable experiences. We're very proud to be telling their story.” Tanya Rose, founder Mason Rose

For press information on hotels, press stays travel experiences or for industry insight and interviews with the leadership team, please contact lhw@masonrose.com 

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Notes to editors

About The Leading Hotels of the World, Ltd. (LHW)
Comprised of more than 400 hotels in over 80 countries, LHW is the largest collection of independent luxury hotels. In 1928, 38 independent hoteliers came together to create LHW. Since then, the Company has carefully curated distinctive hotels, resorts, inns, chalets, villas, and safari camps from the snow-capped Alps of Europe to the African veldt, to share them with adventurous souls who seek the remarkably uncommon. The LHW community is filled of exceptional individuals, united by a passion for the surprising discoveries and details that come with every experience. LHW hoteliers are artisans of hospitality whose expertise, commitment to excellence, and individual flair allows them to create story-worthy moments for their guests. And it is these authentic, individualized experiences combined with the warm hospitality and high-touch service they provide that keeps discerning travellers returning again and again. LHW's collection covers the globe and promises a broad range of destinations and uncommon experiences, enhanced by LHW's tiered guest loyalty program Leaders Club. From converted former palaces, and countryside retreats run by the same families for generations, to gleaming skyscrapers in dynamic urban centres, serene private island escapes, glamorous tented camps – and beyond –  explore, find inspiration, and experience unforgettable travel moments. For more information visit: www.lhw.com, Facebook at @LeadingHotels, Twitter at @LeadingHotels and Instagram @leadinghotelsoftheworld.
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