Agent sales for Elvis-inspired tours to America's Deep South are at an all-time high following the release of Baz Luhrmann's new movie celebrating the life of The King.

For the week including the opening of Elvis on Friday (24 June), Newmarket Holidays saw a spike in trade bookings for guided group holidays exploring Presley's life and influences in Memphis, Nashville and New Orleans, taking the escorted tour to top spot in the company's own sales charts.

Over the past six weeks, the operator has recorded a 144 per cent increase in sales for breaks to America's musical heartland compared to 2019, as fans look to visit the places that mattered most to the rock and roll idol.

The increase rises to 200 per cent for trade bookings made since the film's release on Friday (24 June).

Richard Harrington, Newmarket Holidays Product Director said: "Our Elvis tours have always been big sellers, but this year has been the best yet. Excitement around the movie has fuelled interest, and we expect it to get even bigger as Elvis fever takes off."

Ahead of the film's release, the company launched its 'Dream It. See It. Share It.' campaign to save up to 15 per cent on escorted tours in 2022, 2023 and 2024 for bookings made before 31 July, and the trade team embarked on its own nationwide tour to deliver a dedicated Elvis training programme to the trade.

Richard Forde, Head of Retail Sales added: "Agents have pulled out all the stops this year and it's wonderful to see them selling well now that travel restrictions to the US have been lifted.

"Our Elvis training programme was a wonderful opportunity to reconnect with the trade and have some fun, and the results we're seeing now show that agents really got behind our efforts."

For more information about Newmarket Holidays' Elvis tours visit:
https://www.newmarketholidays.co.uk/holidays/north-america/ 

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About Newmarket Holidays
Newmarket Holidays is a multi-award winning, independently owned British tour operator, providing a portfolio of escorted trips, resort-centred stays, and event-focused tours throughout the world. Founded in 1983, Newmarket Holidays has steadily grown and expanded to become one of the UK's leading and most respected travel companies. High standards of customer care and value are integral to Newmarket Holidays' operations and this is reflected in the meticulously-designed tours, from accommodation to on-the-ground experiences.

Offering a vast selection of escorted, air-inclusive tours within the UK, Europe, Americas, India and South-east Asia, Newmarket Holidays also presents a range of ocean and river cruises. Additionally the tour operator is a popular provider of concert and event experiences such as Lapland Santa Experience, the Wimbledon Lawn Tennis Championships and performances by classical violinist and orchestra leader André Rieu.

For more details, please contact: E dan@humewhitehead.co.uk T: +44 (0)7429 256 670