20 Jun 2022
After more than a decade and a half of covering 'every state, every issue', Australian Traveller has produced its first ever issue focussing on just one state. And what a state it is.
Western Australia is a vast, diverse and compelling proposition for travellers, and totally deserving of our collective attention.
Produced in partnership with Tourism Western Australia, this special edition of Australian Traveller features 156 pages of the very best that WA has to offer.
Deputy Premier and Minister for Tourism, the Hon Roger Cook MLA, said the State Government, through Tourism WA, was proud to partner with Australian Traveller on such a unique opportunity.
“Through powerful storytelling and stunning imagery, this first ever single-state edition of Australian Traveller showcases the incredible destinations and experiences on offer to visitors in Western Australia. The State Government is proud to support this impactful media partnership, which is part of our wider strategy to drive interest in WA from all over Australia, to boost our visitor numbers and inject millions into our economy.”
Australian Traveller editorial director, Leigh-Ann Pow said she was spoilt for choice when selecting which particular stories to profile in the special edition.
“Western Australia has always been justifiably proud of its regions, its cities, its culture and its lifestyle, but when we started researching and planning and talking to WA-based writers about this issue it became instantly clear that we were going to be spoilt for choice when it came to the singular landscapes and experiences it offered up.
“I personally think that WA has a country's worth of wonders within its borders, and the more we delved into it, the more the issue became something of a love letter to a state that definitely deserves adoration.”
As well as being available on newsstands nationwide, this fantastic travel planning content is also available online via a special hub on the Australian Traveller website.
Adverting partners
More than 31 industry partners joined the campaign, including:
- AAT Kings
- Como the Treasury Perth
- Crown Hotels
- Esplanade Hotel Fremantle
- Intercontinental Perth City Centre
- G'Day group
- Journey Beyond
- Linney Pearls
- Marriot Bonvoy Perth
- Optus Stadium
- Pan Pacific Perth
- The Perth Mint
- RAC Parks and Resorts WA
- RedSands Campers
- True North
- Willie Creek Pearls
Editorial coverage
Shortcuts
The joyous pink waters of Lake Hillier; the best new stays in WA; where to wine & dine in Perth and Fremantle; the unbelievable beaches of William Bay, the Coral Coast, Cape Le Grand and Broome; stunning national parks from Esperance to the Pilbara; the floral flourishes of the largest wildflower show on Earth.
Weekends
Soaring above the ruggedly pristine WA coastline; authentic Indigenous experiences that are generously shared with visitors who seek them out; the epicurean delights of the Southern Forests and Valleys; going beyond the quokka selfie on Rottnest Island; exploring the hip hood of Leederville; creating a bucket list of icons from Wave Rock to Ningaloo Reef to the Pinnacles to the Bungle Bungle Range to the ancient rock art of the Kimberley.
Getaways
The magic of the Kimberley; the expanses of the Wheatbelt; the marine wonders of the Coral Coast; the flavours of the eco-credentialed Margaret River Region; and the reinvigoration of Perth thanks to its triumphant WA Museum Boola Bardip. Plus, region-by-region travel guides.
Home-grown personalities
Proud WA locals including international model and businesswoman Megan Gale, big wave surfer Felicity Palmateer, and film-maker Jarrad Seng share their insights and insider secrets to the state they love.
About Wanderlust
This special issue of Australian Traveller was carefully curated by the magazine's editors and writers to present the best travel experiences in Western Australia.
About Australian Traveller
Founded in 2005, Australian Traveller began life with a simple idea; inspire Australians to see their own country. Now, the best-selling travel magazine in the country, Australian Traveller has gained a reputation for inspired travel writing and photography and has become a trusted source of independent travel advice.
In the latest Roy Morgan Australian magazine readership figures, Australian Traveller's readership had grown 57% to 167,000 readers every issue.
The magazine's founder, Quentin Long, is a recognised travel commentator and regularly appears on TV and radio programs around the country as an industry expert.
***ENDS***
To arrange an interview or for more details please contact: Quentin Long
0429 980 955
