Today, Hotels.com unveiled its new creative platform in the UK, “Find Your Perfect Somewhere,” in a series of :30 ads that redefine the travel brand as a hotel matchmaker, not a directory. This is the first campaign Hotels.com has created in collaboration with its new creative agency partner, Wieden+Kennedy Portland, as it seeks to emphasize how the brand helps match any traveler and personality type with their perfect somewhere.

The three :30 ads feature a family beach resort, boutique hotel and business accommodation telling travelers about themselves and describing their ideal guests in the manner of an online dating profile or personal ad. Voiceovers that personify the hotels – such as the SoCal surfer type featured in “Family Beach Hotel” or buttoned-up executive in “Business Hotel” or the stylish stayers at the “Boutique Hotel”– play up each property's distinct persona. The ads represent popular property types and feature real hotels that guests can reserve on Hotels.com this summer.

“Hotels.com new creative platform was designed to convey the idea that what's perfect for some might not necessarily be what's perfect for you. And we're here to make that perfect match happen,” said Hector Muelas, senior vice president of global creative at Expedia Group. “Just as every traveller is unique, every property has its own personality, too. Hotels are about both tangibles and intangibles -the details that make a stay perfect for you.”

The ad series will make its U.K. television premiere on Saturday, 28th May, during the UEFA Champions League Final as part of Hotels.com's official travel sponsorship with the league. The campaign will also be featured across OOH, digital audio, digital video, traditional radio, TV, cinema, programmatic and paid social.

In addition to “Find Your Perfect Somewhere,” Wieden+Kennedy recently collaborated on Vrbo's 2022 Super Bowl pre-game ad as a lead agency partner in Expedia Brands' marketing and creative organization, helmed by industry and Apple veterans Muelas and Michele Rousseau, senior vice president of global brands at Expedia Group. 

For more information on the campaign, contact hotels@onegreenbean.com

About Hotels.com® (or Hotels.com™)

Hotels.com® is the most rewarding way to book a place to stay. We really love travel, and we know you do too. That's why we make it really easy to book with us. With hundreds of thousands of places to stay around the world and 90 local websites in 41 languages,Hotels.com has it all. So, whether you're looking for value in Vegas, treehouses in Thailand or villas with views, it's all just a click away.  And with our “Reward-winning” loyalty program you earn free* nights while you sleep… what could be better? Booking just got smarter too. With over 25 million real guest reviews and an app so easy to use that it's been downloaded 70 million times, you can be sure to find the perfect place for you.

*Exclusions apply. Reward night worth the average price of the previous 10. Taxes/fees payable on each Reward Night redeemed. See T&Cs https://uk.hotels.com/customer_care/terms_conditions.html

© 2022 Hotels.com®, LP, an Expedia Group company.  All rights reserved.  Hotels.com and the Hotels.com logo are trademarks of Hotels.com, LP.  All other trademarks are property of their respective owners.

About Expedia Group  

Expedia Group, Inc. companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travellers. Our organization is made up of four pillars: Expedia Services, focused on the group's platform and technical strategy; Expedia Marketplace, centred on product and technology offerings across the organization; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™. 

For more information, visit www.expediagroup.com.Follow us on Twitter @expediagroup and check out our LinkedInwww.linkedin.com/company/expedia/. 

© 2022 Expedia, Inc., an Expedia Group company. All rights reserved. Trademarks and logos are the property of their respective owners.