London, United Kingdom (April 21, 2022): The Bureau National Interprofessional du Cognac (BNIC) and 26 partner brands of Cognac will be key partners at the Cognac Show on the 22 April. Here, they will present the diversity of Cognac product which originates in the region.

TT Liquor, Shoreditch has been chosen as the venue for a masterclass evening on the 21 April, where journalists and influencers have been invited to create signature Cognac cocktails following demonstrations held by an expert Cognac educator. The choice of the East London venue aims to draw in a contemporary crowd and showcase the diversity of ways in which Cognac can be enjoyed.

Alexandre GABRIEL, Vice President of the BNIC: “The Cognac Show in London is a very special event. Cognac is a vibrant spirit rooted in both its history and its terroir, the southwest of France.

There is a growing interest in the diversity of Cognac in all of its aspects and this will be highlighted at the show. Cognac has many producers, each with their own approach and their own personality.This show is the opportunity to showcase the beauty of Cognac and all its diverse expressions and to educate the final consumer. We see more and more people, young and old rediscovering Cognac, and it is really heartwarming.” 

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 ABOUT THE BNIC

The BNIC, Bureau National Interprofessionnel du Cognac, represents, develops and protects the Cognac Appellation d'Origine Contrôlée or AOC in France and throughout the World. In more than 150 countries where Cognac is present, this AOC gives the consumer the guarantee of an exceptional eau-de-vie. Composed of equal numbers of winegrowers and merchants, the BNIC is the forum for consultation and decision-making for nearly 4,200 winegrowers and distillers, 120 professional distillers and 270 merchants of the appellation.

The BNIC acts in the interests of those who make Cognac and those who consume it, with a constant concern for responsibility towards all the publics of the appellation.

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