Away from the Everyday

Lonely Planet Launches New ‘Anti-Guidebook’ Experience Series

Including Scotland & Ireland

Global travel authority Lonely Planet has today launched a totally new style of travel guide – the Experience series is an innovative range of books designed to turn travelling on its head.

Dubbed ‘the anti-guidebook’ thanks to its fresh approach, the new titles are written by local experts, from an experience-led perspective. A fresh size and style, these ground-breaking guides are designed for a new generation of savvy travellers looking for a more interactive way to explore, based on interests.

The series will help travellers uncover new ways to get away from the everyday, filled with unforgettable experiences and interesting local surprises, travellers can ‘dip in and dip out’ to explore with a different approach. Each guide also allows pre-trip and in-trip decision making with QR codes unlocking extra content online.

Scotland and Ireland are two of the first countries to be presented in the new style of guides, which get to the heart of the destinations with under the radar places, secret locations, seasonal planning and in-depth articles written by local experts, not just travel writers. Built around travelling themes, such as culinary Cork, beach life of south east Ireland and the pubs of Galway. In Scotland, seafood and sea views of Stirling and Fife, in the footsteps of legends in Glasgow and majestic stately homes of the south. 

The collection of six popular destinations also includes Italy, Portugal, Iceland, and Japan. A further 29 Experience guides will be launched throughout 2022 including world regions, cities, and countries.

Chris Zeiher, Series Creator and Senior Director Trade Sales & Marketing for Lonely Planet commented “It’s an exciting new direction for Lonely Planet, we’re calling these the ‘anti-guidebook’ as they are so different to anything else! They combine our many years of travel guide expertise with the knowledge and understanding of how people now want to travel and digest information.”

“It’s all about the experience and many of these are totally un-googleable. Designed for today’s traveller, the Experience Guides are based on research that identifies what travellers want – being able to guide their own trip, being surprised with fresh takes on well-known places and being able to connect with their destination through authentic, memorable experiences.”

Chris adds “We can’t wait for people to discover a new way to be part of the Lonely Planet experience and with travel back on the agenda, these new guides will have you getting away from the everyday and inspiring you to get out and experience even more.”

Inside each Experience guide there are curated experiences, practicality pages with advice on how to be a responsible traveller, unique and local ways to stay, easy-to-use infographics and icons, pull-out city maps, seasonal planning calendars and trip builders, inspiring photography, QR codes to unlock additional online content, plus, a back cover pocket to store travel mementos and notes.

To find out more about the new guides watch https://www.youtube.com/watch?v=d_a3Vg8frd

Lonely Planet’s Experience Guides

UK £16.99 | paperback

Ireland €20.33 | paperback

ISBN - Discover Ireland - 9781838694692   

ISBN - Discover Scotland - 9781838694708

Available at www.shop.lonelyplanet.com or where all good books are sold.

-Ends-

Media enquiries please contact LonelyPlanet@goshpr.co.uk

Notes to Media:

• A digital copy of the book and images can be downloaded here
• Extracts are available on request
• Lonely Planet spokesperson Tom Hall or local expert contributors from Scotland / Ireland are available for interview
• Social media: @lonelyplanet #LPexperience

About Lonely Planet:

A trusted voice in travel guidance, Lonely Planet is part of the Red Ventures portfolio.  Providing both inspiring and trustworthy information for every kind of traveller since 1973, Lonely Planet reaches hundreds of millions of travellers each year online and via its mobile product helping them unlock amazing experiences. Lonely Planet can be found on lonelyplanet.com, mobile, video and in 14 languages, armchair and lifestyle books, eBook and more.  Over the past 48 years Lonely Planet has printed over 145 million guidebooks covering 221 countries as well as countless other titles showcasing the wonders of the world for travellers of all types.

Lonely Planet has been guiding travel for almost 50 years with a core belief that travel is for everyone, with a goal to help more people from more backgrounds to experience the joy of exploration. Because ultimately this helps build a kinder, more inclusive, more open-minded world. Visit Lonely Planet at lonelyplanet.com and join our community of followers on Facebook (facebook.com/lonelyplanet), Twitter (@lonelyplanet) and Instagram (instagram.com/lonelyplanet).