Eco-conscious stays just became even more luxurious thanks to Apex Hotels introducing a first of its kind amenities program via VANITY GROUP. The iconic family-owned, independent hotel collection will be the United Kingdom's inaugural partner of Scientific Green Beauty brand, Antipodes Fig & Feijoa 30ml hotel bathroom collection made using OceanBound Material, protecting waterways globally.

The use of OceanBound Material is an extension of Apex Hotels' ongoing environmental promise to Reduce, Reuse and Recycle. First introduced to the VANITY GROUP offering in 2020 driven by the urge to protect oceans and the planet, OceanBound Material is collected in high-risk areas within a 200km distance of coastlines or waterways that potentially lead into oceans. The partnership with Antipodes also helps Apex Hotels to reduce their carbon footprint and work towards being CO2 neutral.

Guests checking in to one of Apex Hotels' 10 properties, located in some of the UK's most popular cities such as Bath and Edinburgh, will see the sustainably considered Antipodes amenities lining the vanity and smell the aromatic scent of feijoa harmonised perfectly with the honey-like sweetness of fig, transporting guests to sublime relaxation. 

VANITY GROUP Founder and CEO, Paul Tsalikis said:

“Since inception, VANITY GROUP has worked hard to understand the intricate environmental issues that confront our hotel partners. We're thrilled to be marrying Apex Hotels luxury with the nature inspired beauty of Antipodes to create eco-conscious, sustainable stays, that promote the longevity of the tourism industry.”

Apex Hotels Head of Procurement Marie Claire Watson said:

“Protecting and improving the environment is just as important to us as creating memorable experiences. We're excited to be extending an innovative solution to our guests via VANITY GROUP and Antipodes that delivers on our environmental purpose to reduce waste and increase recycling. We can't wait to welcome eco-conscious travellers from all around the world.”

Antipodes Founder & CEO, Elizabeth Barbalich said:

“I love knowing that from London to Edinburgh, guests of Apex Hotels are able to lift the lid of an Antipodes jar and connect with our clean beauty in New Zealand. The Fig & Feijoa collection is inspired by the beauty of lush nature, and being packaged with a world-class sustainable solution like OceanBound Material means our skincare is as kind to the planet as it is to skin. The entire Antipodes team is proud to be partnered with Apex Hotels and VANITY GROUP.”

The indulgent Antipodes in-room experience is now accessible to guests staying in any one of Apex Hotels' 10 properties, exclusively distributed via VANITY GROUP.

For more information:

Visit: https://vanitygroup.com/en/brands/antipodes

Visit: https://www.apexhotels.co.uk/

For media enquiries:

Naomi Rheinberger

Head of Marketing & Communications

VANITY GROUP

e: nrheinberger@vanitygroup.com

m: +61 428 355 687

Carla Rinaldi

Account Director

Tigerbond Group

e: carla.rinaldi@tigerbond.com

m: 07730 415 031

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About VANITY GROUP

VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture and marketing of premium skincare and haircare hotel amenity products.

With ofices based in Sydney, Shanghai, Dubai, Amsterdam and London, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. We are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections to products we deliver around the world. A company of choice to hotel groups around the globe.

About Apex Hotels

Apex Hotels is one of the UK's leading independent operators of four-star contemporary hotels. Headquartered in Edinburgh, the group operates ten hotels in London, Edinburgh, Glasgow, Dundee and Bath.

About Antipodes

Antipodes is New Zealand's Scientific Green Beauty™ brand, uniting science with nature to create high-performance, plant-powered skincare from the world's purest pollution-free ingredients. The brand's certified organic, vegan, and vegetarian range is globally awarded, cruelty-free, and independently validated by in-vitro scientific testing and clinical trials. From innovative probiotics to native manuka honey, nutrient-rich ingredients are sustainably sourced from ethical suppliers, while use of premium glass, aluminium, and biodegradable FSC packaging has saved more than 10 million plastic containers from landfill. 

From Wellington to the world: lift the lid on Antipodes and connect with nature in New Zealand.