Independent communications agency founder to head Special Projects for the global network

SYDNEY, 22 February 2022: Anne Wild & Associates (AWA) Managing Director, Anne Wild, has been appointed to the Board of Travel Lifestyle Network (TLN) as Head of Special Projects.

Anne brings more than thirty years' experience in public relations and marketing communications to the position, as well as five years prior experience on the TLN Board as Head of APAC Region.

Active in 23 countries, TLN is a global collective of leading independent, PR and Marketing Communications agencies providing specialist services to clients in the travel and lifestyle sectors. Shared clients span tourism boards, destinations, hotels and resorts, spa and wellness retreats, visitor attractions, airlines, cruise lines, tour operators and travel agents, food and beverage brands, fashion houses, cosmetic companies and luxury labels. Network members are market leaders in travel and lifestyle communications, with the ability to work collaboratively to deliver clients campaigns combining the best of local knowledge with global reach. AWA is the network's representative agency for the Australian and New Zealand markets.

“The complex and constantly evolving rules and regulations impacting the travel industry during the pandemic, as well as fluctuations in consumer and industry sentiment, have underlined the value of having strong connections with agencies around the world, all of which have an intimate knowledge of key issues and trends in their individual markets, as well as the way campaigns, messaging and consumer behaviours translate right across the globe,” said Ms Wild.

“As an independent agency with a dedicated Travel & Lifestyle division for more than twenty years, travel is in AWA's DNA. By tapping into the TLN knowledge base, clients enjoy access to the best in the business worldwide, via one point of contact on the ground in their country of origin. We have been an active member of TLN for over 10 years, enhancing our agency offering by sharing insights that only those on the ground can provide on behalf of our domestic and international clients,” she added.  

There are a number of Special Projects TLN planned for 2022, including global think tanks, exhibition at leading consumer and travel trade events, and the development of a comprehensive international research project which will provide salient insights into trends across the travel, tourism and lifestyle sectors worldwide.

With international borders now open, one of Ms Wild's first actions in her new role will be addressing members at TLN's Annual General Meeting in Italy in June, delivering an update on trends in the Australian tourism industry, which will also be attended by AWA's Head of Travel & Lifestyle, Anna Caswell.

Note to Editors:

An image of Anne Wild can be downloaded here

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About Travel Lifestyle Network:

Travel Lifestyle Network (TLN), created in 2008, is an international network of independent communication agencies that was founded to work seamlessly across borders in the ever-changing dynamic travel and lifestyle industry. The network includes agency members in Europe, Americas, Asia and Oceania. TLN membership currently consists of 17 owner-managed marketing, PR and communications agencies serving clients from tourism and lifestyle industries. The TLN client portfolio includes destinations, hospitality, travel organisations and airlines as well as lifestyle consumer brands, gourmet/F&B, fashion, cosmetics, luxury goods. Each member agency is a recognised specialist in all aspects of communications in its specific country or region. TLN's global reach of 23 major markets includes among others France, Germany, Italy, Spain, UK, Australia, Canada, USA and South Korea. For references and information please visit www.travellifestylenetwork.com.

About Anne Wild & Associates:

Celebrating 23 years of PR excellence in 2022, Anne Wild & Associates (AWA) has cemented its reputation as a successful Australian-owned public relations consultancy with a raft of high-profile campaigns under its belt. Specialising in two core business streams: Travel & Lifestyle and Business & Innovation, AWA is a member of the Public Relations Institute of Australia's Registered Consultancies Group and is the Australian and New Zealand representative agency of the global Travel Lifestyle Network (TLN).

For additional information contact:

Anna Caswell

Head of Travel & Lifestyle, Anne Wild & Associates

Ph: + 61 2 9440 0414 /+61 402 336 082

Email: acaswell@awassociates.com.au