Launched in January 2022 - New branding, visitor guide and website reflects the beauty of the destination

(15 February 2022) – The New Year brings a new look to The Beaches of Fort Myers & Sanibel with a rebranding to Fort Myers - Islands, Beaches and Neighborhoods. The new name comes with the launch of a new website, VisitFortMyers.com, and a revamped Visitor Guide designed to reflect the beauty of the destination.

“The new brand, which has been long in the making, encompasses our entire destination today and our sense of community,” said Tamara Pigott, executive director of the Lee County Visitor
& Convention Bureau. “Fort Myers - Islands, Beaches and Neighborhoods is built on five key pillars that include change of pace, commitment to nature, connection to water, sense of
community and an active lifestyle.”

The new website, VisitFortMyers.com, and a 2022 Visitor Guide have been revamped to feature the new branding. In addition to the new logo - a fresh colour palette of bright pinks and yellows,
cool blues and greens – has been introduced. These colours connect the nature and landscape of Fort Myers with the surrounding area, capturing the destination's vibrant personality.

To debut the new branding, the destination has also launched a “It's a Good Day” marketing campaign, built on the belief that it's time for more good days, and there is one place – Fort Myers
- Islands, Beaches and Neighborhoods – that delivers. The hashtag #myfortmyers will link to the destination and offer inspiration for travellers around the world.

For more information visit VisitFortMyers.com

ENDS

Note to editors About Fort Myers - Islands, Beaches and Neighborhoods:

Fort Myers' Islands, Beaches and Neighborhoods, in Southwest Florida, are made up of over 100 barrier islands strung along the Gulf of Mexico. Fort Myers and surrounding areas includes Fort Myers Beach, Sanibel & Captiva islands, Boca Grande & Outer Islands, Pine Island, Matlacha, Cape Coral, North Fort Myers, Bonita Springs, Estero, Alva, Buckingham and Lehigh Acres.

For media assistance, VisitFortMyers.com/media-central

UK Media Contacts:

Fort Myers - Islands, Beaches and Neighborhoods is represented in the UK by Four Communications. For more information about Fort Myers - Islands, Beaches and Neighborhoods please contact Sadia Begum or Helen Coop at Four Travel: fortmyers@fourcommunications.com.