Rental platform LettingaProperty.com is showing just what can be achieved when a property firm embraces the potential of TikTok. Originally the preserve of youngsters around the world sharing their dance, comedy and singing clips, TikTok is now attracting increasing interest from business users. LettingaProperty.com's experience highlights how valuable this can be.

“As a progressive tech firm, we're always keen to connect with landlords and tenants in new ways. TikTok seemed like the ideal medium for sharing tips and advice, given the short duration of the videos required. With each tip taking less than a minute to record, the time input is minimal, while the exposure has been phenomenal.”

Jonathan Daines, Founder and CEO, LettingaProperty.com

The idea behind choosing TikTok was that the LettingaProperty.com team could deliver tips and advice wherever their landlords and tenants are. Their most popular tip so far – a six-second reminder that 24 hours' written notice is required before a landlord can visit a tenanted property – racked up more than 336,000 views in just two weeks.

Inspired by the vision of Founder and CEO Jonathan Daines to make renting better, LettingaProperty.com is focused on using technology, transparency and education to improve the rental experience for both landlords and tenants. Using TikTok to increase the company's reach is one element of that strategy, with LettingaProperty.com posting new advice every few days.

“Technology has so much potential for enhancing the rental experience. That's what we wanted to show by using TikTok – just how easy it can be to connect with tenants and landlords in new ways that make renting better for all concerned. It's not always about investing huge amounts of money; sometimes it's simply a matter of taking some time out to think differently.”

Jonathan Daines, Founder and CEO, LettingaProperty.com

For more information, please visit www.lettingaproperty.com or call 020 3322 2052.