Following an extensive search and selection process, the BIG4 board is delighted to announce the appointment of Sean Jenner as its new CEO.

Jenner brings extensive marketing and commercial experience to the BIG4 role, previously holding senior positions at some of the country's and world's leading brands including Nike, Virgin, Starbucks and Myer, while based in Australia and Europe.  

Most recently, Jenner was Head of Marketing at SWEAT, a highly successful global technology start-up in the health and fitness sector.  
BIG4 Chairman James Atkins said the board unanimously agreed that Jenner is the right leader to steer the organisation into the future to achieve further success.  

“Sean's expertise ticked all the boxes we were seeking in our next CEO – he has extensive experience in strategy, marketing, digital and technology, and an impressive track record of delivering growth and innovation for leading brands,” he said.

“Importantly, he possesses a highly commercial and pragmatic approach to getting things done and his values closely align with ours.

“This announcement marks an exciting new chapter for BIG4 as we put the COVID-19 difficulties and challenges faced by the industry, including our Park operators and employees, behind us and look forward to a strong second half of 2021.

“BIG4 as a brand, and as a network of Parks, is in a very strong position from which to continue to innovate and evolve, both as a business and in our use of marketing, and through our leading online platform.”

Commenting on his new appointment, Sean Jenner said he is excited to be taking the role and working with such a well-loved Australian brand.

“BIG4 is in great shape and I'm looking forward for exploring how we can enhance the BIG4 experience for Parks and guests alike,” he said.

Jenner's expected start date at BIG4 is early July 2021.

–  ENDS –

For more information, media opportunities for BIG4 or images, contact:

Chriss Mannix Managing

DirectorSoda Communications 

E: chriss@sodacommunications.com.au

Tel: 0418 408 035

Image of Sean Jenner - https://www.dropbox.com/s/pdcuzk3sjytcpse/Sean%20Jenner.jpg?dl=0