Designer fashion house KARL LAGERFELD and VANITY GROUP, the leading global luxury hotel amenity provider, are pleased to announce a partnership to supply an exclusive line of skincare and haircare amenities to high end hotels around the globe.

The collections offered as part of the exclusive partnership are true to the ethos of the celebrated brand, balancing timeless and contemporary style and taking inspiration from Parisian classics.

• AGRUMES ET VÉTIVER combines top notes of citrus fruits with warm base notes of vetiver wood and musk to create a refreshing earthy scent.
• MÛRIER ET SANTAL is a deep and evocative scent tinged with hints of red berries for a splash of fruity notes that are balanced with creamy musk and sandalwood.

Through these two exclusive collections, VANITY GROUP and KARL LAGERFELD aim to delight discerning travelers and create a new era of in-room experiences. Making an everlasting impression on a guest is at the forefront of every hotelier. Luxury hotels globally can take advantage of the two collections to create an environment of rock-chic glamor.

“Karl's vision of hospitality was about creating experiences that would have made people feel at home,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “This is a principle that we apply as a brand through our hospitality projects — and developing an amenities collection is part of bringing this spirit to life. Our licensing partnership with VANITY GROUP invites hotel guests to experience the world of KARL with that home-away-from-home feeling.”

“We are excited to partner with KARL LAGERFELD to provide luxury hotel amenities to hoteliers across the world.” said Paul Tsalikis, Founder & CEO of VANITY GROUP. “Amenities are about exceeding guest expectation. When a guest checks into a hotel, there is nothing better than having a luxury product prominently displayed. KARL LAGERFELD is a globally recognised brand, that is well respected and an integral part of our company's growth. KARL LAGERFELD has proven that they have some of the best products in the world and we are proud to be partners.”

VANITY GROUP has received resounding interest from major global hotel partners about KARL LAGERFELD hotel amenities. The program will be available only to the world's most prestigious hotels and resorts, by invitation only. Global marketing opportunities will also operate in conjunction with selected hotel partners.

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ABOUT KARL LAGERFELD

The House of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.

Featuring Parisian-inspired classics with a rock-chic attitude, the KARL LAGERFELD portfolio includes ready-to-wear for women, men and kids, plus bags, small leather goods, footwear, fragrances, eyewear and more. The Maison's creative vision is led by Design Director Hun Kim; additional members of the KARL family include Style Advisor Carine Roitfeld, brand ambassador Sébastien Jondeau and collaborator Amber Valletta, amongst others.

KARL LAGERFELD connects with consumers at more than 200 stores worldwide, with key locations in Paris, London, Munich, Moscow, Dubai and Shanghai. The brand also has a premium wholesale network and robust digital presence in Europe, the Middle East and Asia, while the KARL.COM flagship store reaches 96 countries.

In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

ABOUT VANITY GROUP

VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of luxury proprietary and licensing cosmetic brands whilst focusing on the design, development, manufacture and marketing of premium skincare and haircare hotel amenity products.

Headquarters based in Sydney, Australia and with regional offices in London, Amsterdam, Shanghai and Dubai, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. We are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections to products we deliver around the world. A company of choice to hotel groups around the globe.

For more information:

Visit: vanitygroup.com/en/brands/karl-lagerfeld/

For media enquiries:

Naomi Rheinberger

Marketing & Communications Manager

VANITY GROUP

e: nrheinberger@vanitygroup.com

m: +614 28 355 687

Jonathan Moscatelli

Press Manager

KARL LAGERFELD

e: jonathan.moscatelli@karllagerfeld.com

m: +33 1 44 50 22 19