PR veteran Lindsey Wiegmann to lead public relations and social media efforts for the destination

WEST PALM BEACH, Fla. (December 14, 2020) – Discover The Palm Beaches (DTPB), the official destination marketing organization charged with promoting Palm Beach County as a leisure travel and meetings destination, is excited to welcome Lindsey Wiegmann as the new director of public relations and social media. In this role, Wiegmann will develop, manage and drive all public relations strategies as it contributes to the overall success of the organization. She will work alongside the existing team, and with DTPB's public relations agency of record, The Zimmerman Agency, strategizing and executing initiatives.

“We're excited to add Lindsey to our leadership team to help lead DTPB's communications strategy,” said Rich Basen, senior vice president of marketing, leisure sales & community engagement. “Bringing with her an extensive public relations background working for large and small agencies along the east coast, Lindsey has the perfect mix of experience to help us deliver on PR strategies that work to increase visitation, group business and economic impact in Palm Beach County.”

Wiegmann has over 14 years of experience working on integrated marketing campaigns and has spent the last seven years of her career deeply rooted in travel and hospitality PR. Working for South Florida agencies such as Hemsworth Communications and Hill + Knowlton Strategies, she has serviced clients such as Best Western Hotels & Resorts, Red Roof, Bahamas Paradise Cruise Line and individual properties like Sonesta Fort Lauderdale Beach and Margaritaville Hollywood Beach Resort.

“In my new role as director of PR and social media, I look forward to continuing the outstanding efforts this healthy organization has started,” commented Wiegmann. “To get to work with such a lively, vibrant destination that has so much to offer travelers is a dream, and I am grateful they have welcomed me with 'Open Palms.'”

The Palm Beaches is a tropical region consisting of 39 distinct cities and towns. Dating back to the Gilded Age, the destination has evolved from a tropical escape for elite travelers into an accessible south Florida destination, offering the best in golf, spa, dining and entertainment. Tourism in Palm Beach County is the second-leading economic driver, behind agriculture. With the industry's highest safety standards in place at Palm Beach International Airport (PBI) and throughout the destination – thanks to The Palm Beaches Pledge and Global Biorisk Advisory Council (GBAC) STAR™ accreditation – visitors can rest assured that DTPB is committed to offering a stress-free travel experience from the moment they land.

About Discover The Palm Beaches

Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official 501(c)(6) not-for-profit, accredited tourism marketing organization that promotes the collection of 39 cities and towns commonly referred to as “The Palm Beaches,” which spans more than 2,300 square miles and 47 miles of pristine, golden beaches from Highland Beach and Boca Raton to Jupiter and Tequesta. Tourism is among Palm Beach County's major industries, generating $5.06 billion in direct visitor spending and supporting 70,000 jobs with an economic impact of more than $7.7 billion. Once recognized as a tropical escape for elite travelers in the late 1800s, America's First Resort Destination® is making its resurgence as The Best Way To Experience Florida®, welcoming a record-breaking 8.22 million people in 2019. The Palm Beaches are home to more than 17,000 hotel rooms, ranging from historic resorts to boutique inns. The destination features more than 100 family-friendly attractions, world-class luxury and antique shopping experiences, 125 miles of peaceful waterways for on- or in-the-water activities, 160 artificial reefs that line the Atlantic Ocean's Gulf Stream current, 160 golf courses, award-winning restaurants, and a thriving entertainment scene boasting more than 200 art and culture organizations.

Situated along I-95, The Palm Beaches are also home to Palm Beach International Airport (PBI), with more than 200 daily direct flights to 27 domestic and international destinations in the United States and Canada. The Palm Beaches are also conveniently located next to Fort Lauderdale-Hollywood and Miami International airports, each one only an hour away.
 
For more information about The Palm Beaches, visit www.ThePalmBeaches.com and connect on social media via Facebook, Twitter and Instagram @PalmBeachesFL, YouTube at Discover The Palm Beaches and the hashtag #ThePalmBeaches. Tune-in to The Palm Beaches TV for 24/7 streaming content of the destination's hotels, attractions, restaurants and experiences. 

Media Contact:

Discover The Palm Beaches' Public Relations Team: PR@ThePalmBeaches.com

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