New York City, NY (August 10, 2020) – West Fourth PR officially launched today under the direction of Meg Vesce, President. With over a decade of experience in hospitality and lifestyle PR, Vesce is well positioned to lead her own charge. Most recently an executive at Marriott International where she managed global communications for Westin Hotels & Resorts, Autograph Collection Hotels, Tribute Portfolio Hotels, Renaissance Hotels, and Le Meridien Hotels & Resorts, Vesce was amongst the thousands whose employment in the hospitality industry were impacted due to the effects of COVID-19.
“I saw this challenging time as an opportunity for growth. Starting my own agency has always been a dream of mine while working for both agencies and in-house corporations over the years,” said Meg Vesce, President, West Fourth PR. “I am excited to utilize my refined experience and decade-long track record to offer clients the very best PR & Marketing services without hefty agency overhead fees.”
While Vesce herself specializes in public relations, she has secured a network of trusted, preferred partners with expertise in fields such as marketing, brand strategy, design, and social media to offer clients a 360-degree, full-service landscape of services. She builds carefully curated teams to achieve a client's individual needs and goals.
West Fourth PR works with clients such as KOALA, The Ben, Autograph Collection, Hotel Indigo Miami Brickell, Aloft Miami Brickell, Casa Legado Bogota, and more to provide a range of public relations and marketing services. The agency plans to expand their clientele outside of hospitality to incorporate wellness, spirits, and humanitarian causes.
“Brands across the board are reevaluating the way they work with agencies. In these uncertain times, they need senior professionals running their business. They're over-paying inflated agency fees to get stuck with a junior level publicist on their account. I am looking forward to personally guiding brands through the pandemic and towards a path to recovery while keeping the financial impacts they have felt top of mind,” said Vesce.
West Fourth PR
About West Fourth PR
West Fourth PR is a full-service PR & Marketing agency specializing in hospitality, wellness, spirits and humanitarian causes. With offices in New York City and Los Angeles, West Fourth utilizes its network of trusted creative professionals based in cities across the world to build curated teams for a client's specific needs. As thought leaders in the space, West Fourth PR builds demand and creates awareness for brands on a global scale.